{"id":103625,"date":"2026-04-19T13:18:00","date_gmt":"2026-04-19T10:18:00","guid":{"rendered":"https:\/\/amlak.net.sa\/?p=103625"},"modified":"2026-04-19T13:17:24","modified_gmt":"2026-04-19T10:17:24","slug":"%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d8%a7%d9%84%d8%b9%d9%82%d8%a7%d8%b1%d9%8a-%d9%88%d8%a5%d8%b9%d8%a7%d8%af%d8%a9-%d8%aa%d8%af%d9%88%d9%8a%d8%b1-%d8%a7%d9%84%d8%a5%d8%af%d8%a7%d8%b1%d8%a9","status":"publish","type":"post","link":"https:\/\/amlak.net.sa\/en\/103625\/","title":{"rendered":"Real Estate Marketing and Management Recycling"},"content":{"rendered":"

One of the biggest challenges facing Real estate development companies<\/strong><\/a> The real estate development based on land planning and handing it over to a contractor to build units or apartments according to the engineering plan and deliver them within a specified period of time is considered the easiest step in the real estate development process and even any individual investor can do this, but the main test is the success of that management in selling its real estate units and not accumulating them as inventory, as development is based on achieving a return on working capital and rotating it as soon as possible. .<\/p>\n\n\n\n

In spite of the large unplanned expenditures \u00ab<\/a>and pumping\u00bb<\/a> on Marketing campaigns<\/strong><\/a> Some executive managements fail to achieve the required target of selling units, they may achieve success earlier because the market as a whole is in a bullish phase or the competition is low at the time, while the real impact of the effectiveness of the executive management appears when the competition intensifies and its capabilities are revealed on the ground whether it is a management capable of generating solutions or a business management!<\/p>\n\n\n\n

After each failure, the administrations of these companies resort to changing the sales manager or marketing manager as if he is the hanger on which the executive management hangs its failure to achieve its goals in a step that represents the escape to the front and a disavowal of studying and understanding the real reasons that led to the lack of sales, the marketing process is an integrated system in which all elements in the company participate from planning the project to handing the key to the buyer, marketing and its campaigns must be directly reflected on sales and thus failure in marketing will inevitably lead to failure to achieve sales!<\/p>\n\n\n\n

To succeed in sales, executive management must have full flexibility in sharing the opinion and understanding the nature of the current market situation and taking into account consumer behavior and strong competition in the market, and the most important thing is also to know your main customer and how to reach him, convince him and meet his needs, that is, the important thing is quality and not quantity, so any marketing campaign can bring you customers, but are they really your customers who will achieve your goals as a real estate development company, and is your sales team qualified and ready to complete the sales transaction? Who will achieve your goals as a real estate development company, is your sales team qualified and ready to complete the sales transaction, and do you as a developer have the necessary agreements with the financing authorities in case your client needs cash or real estate financing and will you help him with that and many questions that every executive management must answer and not just replace managers, dismissal and appointment without reaching the real reason for not selling!.<\/p>","protected":false},"excerpt":{"rendered":"

Reading time: <\/span> 2<\/span> Minutes<\/span><\/span>Perhaps one of the most important and biggest challenges facing the managements of real estate development companies is the extent of their success in marketing and selling their real estate units at the specified time and price in light of the great competition in the real estate market, as real estate development based on planning land and handing it over to a contractor to build units or apartments according to the engineering plan and deliver them within a specified period of time is considered the easiest step in the real estate development process... Read more<\/a><\/p>","protected":false},"author":17,"featured_media":103690,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[{"url":"","title":"","desc":"","thumbnail":"","duration":"","rating":"","view_count":"","tag":""}],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"footnotes":""},"categories":[114],"tags":[],"class_list":["post-103625","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-opinions-and-analyses"],"acf":{"amlak_post_excerpt":"\u0627\u0644\u0646\u062c\u0627\u062d \u064a\u062a\u0637\u0644\u0628 \u0645\u0631\u0648\u0646\u0629 \u0627\u0644\u0642\u064a\u0627\u062f\u0629\u060c \u0648\u0641\u0647\u0645 \u0627\u0644\u0633\u0648\u0642 \u0648\u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629\u060c \u0648\u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0625\u0642\u0646\u0627\u0639 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u062a\u0644\u0628\u064a\u0629 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647 \u0643\u064a\u0641\u064b\u0627 \u0644\u0627 \u0643\u0645\u064b\u0627. 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