{"id":107612,"date":"2026-07-19T15:21:58","date_gmt":"2026-07-19T12:21:58","guid":{"rendered":"https:\/\/amlak.net.sa\/?p=107612"},"modified":"2026-07-19T15:21:59","modified_gmt":"2026-07-19T12:21:59","slug":"%d8%b2%d9%8a%d8%a7%d8%af-%d8%a7%d9%84%d8%b9%d9%82%d9%84-%d9%81%d9%8a-%d9%85%d9%84%d8%aa%d9%82%d9%89-%d8%a7%d9%84%d9%88%d8%b3%d8%a7%d8%b7%d8%a9-%d8%a7%d9%84%d8%b9%d9%82%d8%a7%d8%b1%d9%8a%d8%a9-%d8%a7","status":"publish","type":"post","link":"https:\/\/amlak.net.sa\/en\/107612\/","title":{"rendered":"Ziad Al-Aql at the Real Estate Brokerage Forum: Technological Innovation Is Essential to Enhancing the Real Estate Sector\u2019s Competitiveness"},"content":{"rendered":"<p class=\"wp-block-paragraph\">The CEO of the Real Estate Services Division at NHC Innovations, Engineer Ziad Al-Aql, that the rapid shift toward technological innovation in the real estate sector has become essential for enhancing business efficiency and boosting competitiveness, emphasizing the importance of adopting digital solutions to keep pace with market changes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">During his speech at <strong><a href=\"https:\/\/amlak.net.sa\/en\/107555\/\">Real Estate Brokerage Forum <\/a><\/strong>At its third edition, organized by the General Real Estate Authority, Al-Aql explained that the journey<strong><a href=\"https:\/\/amlak.net.sa\/en\/107180\/\"> Real estate brokerage<\/a><\/strong> In recent years, the Kingdom has undergone a major transformation that has not been limited to the development of procedures and regulations, but has extended to completely reshape the concept of the profession. He noted that real estate brokers who possess reliable digital tools and leverage data and digital platforms will be best positioned to accurately assess the market and provide more efficient services to clients.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He added that the journey of real estate innovation begins with the broker\u2019s needs and the challenges they face in the field, or with an idea drawn from the customer\u2019s experience, emphasizing that the development of digital solutions must be driven by actual market needs. He explained that the role of the relevant authorities is not limited to developing digital solutions, but extends to building an integrated environment that enables real estate agents to grow their businesses, leverage data and knowledge, and transform market needs into innovative solutions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He also revealed that work is underway to develop digital solutions to support real estate appraisal firms, with the aim of increasing the efficiency of appraisal processes, improving data quality, and streamlining procedures, thereby helping all stakeholders in the sector make more accurate decisions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Organized <strong><a href=\"https:\/\/amlak.net.sa\/en\/107391\/\">Public Authority for Real Estate <\/a><\/strong>The third edition of the Real Estate Brokerage Forum took place yesterday, Saturday, with the participation of a select group of officials, experts, and specialists to discuss the future of real estate brokerage, and to review the latest legislation, technologies, and digital solutions that contribute to improving market efficiency and enhancing professionalism and innovation in the sector.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" src=\"https:\/\/amlak.net.sa\/wp-content\/uploads\/2026\/07\/HNiOxPbWAAAhz5Z-576x1024.jpg\" class=\"wp-image-107613\" srcset=\"https:\/\/amlak.net.sa\/wp-content\/uploads\/2026\/07\/HNiOxPbWAAAhz5Z-576x1024.jpg 576w, https:\/\/amlak.net.sa\/wp-content\/uploads\/2026\/07\/HNiOxPbWAAAhz5Z-169x300.jpg 169w, https:\/\/amlak.net.sa\/wp-content\/uploads\/2026\/07\/HNiOxPbWAAAhz5Z-7x12.jpg 7w, https:\/\/amlak.net.sa\/wp-content\/uploads\/2026\/07\/HNiOxPbWAAAhz5Z.jpg 720w\" sizes=\"auto, (max-width: 576px) 100vw, 576px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">Minutes<\/span><\/span>The CEO of the Real Estate Services Division at NHC Innovations, Engineer Ziad Al-Aql, that the rapid shift toward technological innovation in the real estate sector has become essential for enhancing business efficiency and increasing competitiveness, emphasizing the importance of adopting digital solutions to keep pace with market changes. During his speech at the third edition of the Real Estate Brokerage Forum, organized by the General Real Estate Authority, he explained \u2026 <a title=\"Ziad Al-Aql at the Real Estate Brokerage Forum: Technological Innovation Is Essential to Enhancing the Real Estate Sector\u2019s Competitiveness\" class=\"read-more\" href=\"https:\/\/amlak.net.sa\/en\/107612\/\" aria-label=\"Read more about Ziad Al-Aql at the Real Estate Brokerage Forum: Technological Innovation Is Essential to Enhancing the Real Estate Sector\u2019s Competitiveness\">Read more<\/a><\/p>","protected":false},"author":27,"featured_media":107614,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"footnotes":""},"categories":[100],"tags":[],"class_list":["post-107612","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-residential"],"acf":{"amlak_post_excerpt":"\u0627\u0644\u0639\u0642\u0644 \u0623\u0643\u062f \u0623\u0646 \u0631\u0642\u0645\u0646\u0629 \u0627\u0644\u0648\u0633\u0627\u0637\u0629 \u0648\u0627\u0644\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0639\u0642\u0627\u0631\u064a \u0648\u062a\u0648\u0638\u064a\u0641 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u0645\u0646\u0635\u0627\u062a \u064a\u0639\u0632\u0632\u0627\u0646 \u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u0633\u0648\u0642 \u0648\u0627\u062d\u062a\u0631\u0627\u0641\u064a\u0629 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0641\u064a \u0627\u0644\u0645\u0645\u0644\u0643\u0629.","amlak_post_excerpt_source":{"label":"Amlak post excerpt","type":"text","formatted_value":"\u0627\u0644\u0639\u0642\u0644 \u0623\u0643\u062f \u0623\u0646 \u0631\u0642\u0645\u0646\u0629 \u0627\u0644\u0648\u0633\u0627\u0637\u0629 \u0648\u0627\u0644\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0639\u0642\u0627\u0631\u064a \u0648\u062a\u0648\u0638\u064a\u0641 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u0645\u0646\u0635\u0627\u062a \u064a\u0639\u0632\u0632\u0627\u0646 \u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u0633\u0648\u0642 \u0648\u0627\u062d\u062a\u0631\u0627\u0641\u064a\u0629 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0641\u064a \u0627\u0644\u0645\u0645\u0644\u0643\u0629."}},"featured_image_urls":{"full":["https:\/\/amlak.net.sa\/wp-content\/uploads\/2026\/07\/HNiOxPbWAAAhz5Z-1.jpg",715,405,false],"thumbnail":["https:\/\/amlak.net.sa\/wp-content\/uploads\/2026\/07\/HNiOxPbWAAAhz5Z-1-150x150.jpg",150,150,true],"medium":["https:\/\/amlak.net.sa\/wp-content\/uploads\/2026\/07\/HNiOxPbWAAAhz5Z-1-300x170.jpg",300,170,true],"medium_large":["https:\/\/amlak.net.sa\/wp-content\/uploads\/2026\/07\/HNiOxPbWAAAhz5Z-1.jpg",715,405,false],"large":["https:\/\/amlak.net.sa\/wp-content\/uploads\/2026\/07\/HNiOxPbWAAAhz5Z-1.jpg",715,405,false],"1536x1536":["https:\/\/amlak.net.sa\/wp-content\/uploads\/2026\/07\/HNiOxPbWAAAhz5Z-1.jpg",715,405,false],"2048x2048":["https:\/\/amlak.net.sa\/wp-content\/uploads\/2026\/07\/HNiOxPbWAAAhz5Z-1.jpg",715,405,false],"trp-custom-language-flag":["https:\/\/amlak.net.sa\/wp-content\/uploads\/2026\/07\/HNiOxPbWAAAhz5Z-1-18x10.jpg",18,10,true],"event-thumbnail":["https:\/\/amlak.net.sa\/wp-content\/uploads\/2026\/07\/HNiOxPbWAAAhz5Z-1-300x200.jpg",300,200,true],"event-medium":["https:\/\/amlak.net.sa\/wp-content\/uploads\/2026\/07\/HNiOxPbWAAAhz5Z-1-600x400.jpg",600,400,true],"event-large":["https:\/\/amlak.net.sa\/wp-content\/uploads\/2026\/07\/HNiOxPbWAAAhz5Z-1.jpg",715,405,false],"event-hero":["https:\/\/amlak.net.sa\/wp-content\/uploads\/2026\/07\/HNiOxPbWAAAhz5Z-1.jpg",715,405,false]},"author_info":{"info":["\u0623\u0645\u0644\u0627\u0643 \u0627\u0644\u0639\u0642\u0627\u0631\u064a\u0629"]},"category_info":"<a href=\"https:\/\/amlak.net.sa\/en\/category\/markets\/residential\/\" rel=\"category tag\">\u0633\u0643\u0646\u064a<\/a>","tag_info":"\u0633\u0643\u0646\u064a","comment_count":"0","_links":{"self":[{"href":"https:\/\/amlak.net.sa\/en\/wp-json\/wp\/v2\/posts\/107612","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/amlak.net.sa\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amlak.net.sa\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amlak.net.sa\/en\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/amlak.net.sa\/en\/wp-json\/wp\/v2\/comments?post=107612"}],"version-history":[{"count":2,"href":"https:\/\/amlak.net.sa\/en\/wp-json\/wp\/v2\/posts\/107612\/revisions"}],"predecessor-version":[{"id":107662,"href":"https:\/\/amlak.net.sa\/en\/wp-json\/wp\/v2\/posts\/107612\/revisions\/107662"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amlak.net.sa\/en\/wp-json\/wp\/v2\/media\/107614"}],"wp:attachment":[{"href":"https:\/\/amlak.net.sa\/en\/wp-json\/wp\/v2\/media?parent=107612"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amlak.net.sa\/en\/wp-json\/wp\/v2\/categories?post=107612"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amlak.net.sa\/en\/wp-json\/wp\/v2\/tags?post=107612"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}