{"id":108115,"date":"2026-07-29T14:03:44","date_gmt":"2026-07-29T11:03:44","guid":{"rendered":"https:\/\/amlak.net.sa\/?p=108115"},"modified":"2026-07-29T17:40:38","modified_gmt":"2026-07-29T14:40:38","slug":"%d8%a7%d8%b3%d8%aa%d8%b7%d9%84%d8%a7%d8%b9%d8%a7%d8%aa-%d9%85%d8%a7%d9%87%d9%8a-%d8%a3%d8%a8%d8%b1%d8%b2-%d8%a7%d9%84%d8%aa%d8%ad%d8%af%d9%8a%d8%a7%d8%aa-%d8%a7%d9%84%d8%aa%d9%8a-%d8%aa%d9%88%d8%a7","status":"publish","type":"post","link":"https:\/\/amlak.net.sa\/en\/108115\/","title":{"rendered":"Surveys... What Are the Biggest Challenges Facing Real Estate Agents?"},"content":{"rendered":"

Claims for the cancellation of a trusted license from \u00ab<\/a>Real estate marketing\u00bb<\/a><\/h1>\n\n\n\n

E-marketing has become a powerful tool for real estate agents to reach their target audience.<\/h2>\n\n\n\n
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In a world where the pace of real estate transactions is accelerating, he stands Real estate broker<\/a><\/strong> At the heart of the storm is the link that carries the aspirations of buyers and the concerns of sellers. But behind this shiny facade, these professionals face many challenges that begin with market fluctuations and do not end with fierce digital competition. Today, the broker puts in an extra effort to stay in a profession that requires renewed skills and a deep understanding of changing systems, not to mention the constant pressure to meet the expectations of clients who seek the best at the lowest possible cost, which makes their work more like a continuous race towards trust and professionalism.<\/p>\n\n\n\n

Fares Al-Shahri: The best way to market real estate is in two ways
<\/strong>Faras Al-Shahri, a co-founder of Masarat Al-Istiqra Real Estate Company, said that one of the most prominent challenges facing the real estate intermediary is the lack of supply; most owners are now listing their residential units with real estate agencies rather than with the real estate intermediary, and one of the solutions I see from my perspective is to have a parity between the agency and the real estate intermediary; so the property is marketed in two ways, especially since some owners keep their residential property with a real estate agency and wait for a long time without finding a buyer, whereas there may be a real estate intermediary who has buyers due to his relationships; and he has no objection to having the search fee divided between two people instead of one person to overcome this obstacle, provided that there is agreement with the real estate agency and the market is undoubtedly open to everyone.<\/p>\n\n\n\n

Abdulrahman Al-Ghamdi: A challenge in keeping up with legislation
<\/strong>Abdulrahman Al-Ghamdi, Director of Development at the Real Estate Sector, confirmed that the speed of launching some projects is high. Regulatory legislation<\/a><\/strong> This contributes to the real estate intermediary not keeping up with these regulations, and as a result, they may be delayed in completing real estate transactions and searching for them because they must understand and assimilate certain regulations in order to keep up with these rapid changes. I believe the solution to this problem is to disseminate information through social media from government agencies, rather than waiting for the real estate intermediary to seek out relevant parties in the real estate field, such as the Real Estate Mediation Forum, to obtain the information. There is no doubt that the real estate intermediary plays an important role in researching and learning about new legislation from official platforms such as the General Real Estate Authority, so that they do not lag behind in keeping up with the market.<\/p>\n\n\n\n

Saleh Al-Salim: Difficulties in the initial implementation of the system<\/strong>
Saleh Al-Salim, owner of a real estate company, said that any new system issued may be difficult to understand or unclear until it is completed and all its objectives are achieved and the shortcomings are clarified and remedied. I was one of the first real estate brokers to obtain a \u201cFAL license\u201d; initially, the subject of the courses was complex and I faced difficulties in accessing the site due to delays and slow speeds. Thank God, there is great interest from the General Authority for Real Estate in the site and it has now become better than before in terms of the facilities for obtaining the courses; also, the rental platform had many errors in terms of commenting on units, registering units, and issuing bonds; however, the best thing about all of this is the attention that these platforms have received from the General Authority for Real Estate, which has largely addressed these issues and, God willing, the next one will be even better. I say to the real estate broker: the market is full of many benefits; follow the regulations by obtaining the license and pay attention to relationships; also, make sure you attend relevant real estate exhibitions such as the Real Estate Broker Forum and others; and we ask God to be successful for everyone.<\/p>\n\n\n\n

Anwar al-Qarashi: Transparency is the most important aspect of mediation
<\/strong>Architect and PhD holder Anwar al-Qarashi emphasized that transparency is the most important thing in real estate brokerage; I believe that knowledge and research are among the most challenging issues facing real estate brokers; then comes the topic of marketing methods for real estate products and units; some people do not distinguish between traditional marketing and modern marketing methods that exist now; the marketing method plays a major role in getting real estate units to those who are looking for them, especially since there is intense competition in the marketing process and an attempt to attract customers to purchase residential units through social media platforms; electronic marketing has become a powerful tool for real estate brokers to reach their target customers; I advise you, real estate broker, to allocate a part of your time every day to research and development so that you can keep up with the market and reach the largest possible number of potential customers; I would like to thank the General Authority for Real Estate for contributing significantly to the development and assistance of all real estate brokers to operate in a regulated and correct environment that highlights the urban development of the Kingdom and the real estate activity that attracts foreign investment for sure.<\/p>\n\n\n\n

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Mora al-Dosari: Public relations alone are not enough<\/strong>
Dr. Mura Al-Dosari, Director of Real Estate Assets, Leasing, and Marketing at Maghib Real Estate Development and Investment Company, said that one of the most prominent challenges facing the real estate intermediary is online communication skills, especially since in the current era public relations may not be enough to reach potential customers amidst fierce competition in the real estate market. They must excel in media and advertising skills as well as good relationships. Marketing now is never like marketing in the early days of the real estate boom in the Kingdom; they must be a good speaker with the ability to persuade, negotiate, and communicate with regular customers, and constantly search for suitable opportunities and develop their skills in research, advertising, and photography, especially since they now have real estate intermediaries with celebrities who have a large following and have the opportunity to reach their product. This is a strong challenge, and I advise any new real estate intermediary to take a training period by working in one of the companies or real estate offices to learn about the most prominent offers and prices, and to gain insight into competitors and discover opportunities through direct communication with the client and visits. For the real estate field to have a real estate awareness of the property it will offer, the type of property, its size, and its specifications, so that it does not put effort into a client who is not likely to be interested and who will therefore save time in searching and marketing.<\/p>\n\n\n\n

Saud Al-Faridi: Marketing without a brokerage contract<\/strong>
Professor Saud Al-Faridi, a real estate consultant, emphasized that the most serious challenges facing the real estate broker are the property owner\u2019s request to market their property without entering into a real estate brokerage contract. In my opinion, this is the only obstacle that real estate brokers face in marketing, and I hope the General Authority for Real Estate will look into this matter and find a solution that satisfies everyone. My advice to all real estate brokers is to ensure that they clarify all the details regarding the property being marketed, especially since the buyer only knows the property through you. Just as you would want it for yourself, you should want it for the buyer; the buyer should be concerned with ensuring there is a guarantee for the property, not just marketing and follow-up until the property is fully delivered, so that he\/she may please God Almighty first and foremost, then the client.<\/p>\n\n\n\n

Abdulrahman Al-Shahrani:
Abdulrahman Al-Shahrani, a real estate broker, said that one of the most prominent challenges facing real estate brokers is the lack of trust between the client and the real estate broker. This may be due to the bad treatment of some people in the past and also the dishonest dealings of others.
Al-Shamahani, who is more concerned with the sale process than with the quality of the property he markets, recommended that he should do as the Prophet (peace and blessings of Allah be upon him) said (No one among you will be a believer until he loves for his brother what he loves for himself), and the mediator must put himself in the place of the buyer and fear Allah in the process of selling and clarifying all the details of the property so that he does not harm his fellow real estate agents. He added that the biggest challenge is the real estate brokerage companies that may have a stronger presence in the real estate brokerage process than the individual broker, and I believe that this real estate entity must work in conjunction with the real estate broker to build on the individual broker's success because his livelihood may depend on this individual broker. .<\/p>\n\n\n\n

Abdullah Al-Dosari: Technical problems are the most prominent challenges<\/strong>
Abdullah Al-Dosery, a real estate broker, mentioned that one of the most prominent challenges is the technical problems of slow and suspended transactions when concluding contracts with clients, the lack of keeping records of the steps taken on the platform, and the need for automation in contracts so that there are not too many requirements for their execution so that the owner does not have to ask about certain information about the property again, which leads to a delay in the contract execution process. My advice to all real estate brokers is to thoroughly study the market and offer prices that are reasonable and not excessive. <\/p>\n\n\n\n

Walid al-Warhawi: Obstacles in advertising on platforms<\/strong>
Walid Al-Harwani, a real estate broker, said that the General Authority for Real Estate has been very helpful to us and has preserved all our rights; however, a large percentage of owners refuse to sign a brokerage contract with us, and this is one of the challenges we are currently facing. He added that we can only advertise on social media channels after obtaining a reliable license, and even then, we cannot afford to pay the 15,000 riyals fee for a reliable license. We hope that this matter will be considered and that there will be easier procedures for advertising on social media platforms, especially since I do not have a million-follower base like some celebrities and I do not need a reliable license because I only advertise units of real estate or land, so I am required to obtain a reliable license. We hope that this matter will be considered by the General Authority for Real Estate. .<\/p>\n\n\n\n

Hamad Al Mutairi: \u201cThe Fal license is enough for real estate marketing\u201d
<\/strong>Professor Hamed Al-Mutairi, a real estate broker, thanked the General Authority for Real Estate for their efforts and the plans and programs they provide, but when we get down to the ground, we face many challenges, including fees that may be difficult, especially for the young person who does not have the capital to start with. He needs support, for example, the first year in obtaining the license is free, and the second year is renewed with fees as it is now. He added that the process of requiring the real estate broker to obtain a reliable license is the biggest challenge facing the real estate broker, especially since real estate marketing relies heavily on social media. And imposing this license on us as real estate marketers limits the marketing process and reaching potential and targeted customers. I believe that obtaining a real estate broker license is limited to advertising only to advertise any real estate product, while obtaining a reliable license opens the door for them to advertise any other product, such as cars, electronics, and other products. The real estate broker does not need this license to advertise any property he markets; he is only required to obtain a license, and that is what is required to operate with complete ease in real estate brokerage and contribute to highlighting the Kingdom's advanced urban face among the countries of the world.<\/p>","protected":false},"excerpt":{"rendered":"

Reading time: <\/span> 6<\/span> Minutes<\/span><\/span>Calls to Revoke a \u00abReal Estate Marketing\u00bb License Digital marketing has become a powerful tool for real estate agents to reach their target audience. In a world where the pace of real estate transactions is accelerating, real estate agents find themselves at the center of the storm\u2014they are the link that bears the weight of buyers\u2019 aspirations and sellers\u2019 concernsHowever, behind this glamorous facade, these professionals face immense challenges, starting with market volatility\u2026 Read more<\/a><\/p>","protected":false},"author":69,"featured_media":108123,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"amlak_video_sent":"","footnotes":""},"categories":[114],"tags":[],"class_list":["post-108115","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-opinions-and-analyses"],"acf":{"amlak_post_excerpt":"","amlak_post_excerpt_source":{"label":"Amlak 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