Osman \u00c7elikar
For decades, commercial real estate valuation has been based on three key elements: location, size, and technical specifications, and these factors remain important to this day, but they are no longer sufficient on their own to explain what gives a work environment its true value, or why some spaces succeed in attracting people, while others\u2014despite having similar specifications on paper\u2014fail to achieve the same impact.
The reason is that the people who use these buildings have changed, while the buildings themselves have not kept pace with this change quickly enough. Our ways of living, working, and communicating have undergone profound transformations, and I believe that the next chapter in our industry\u2019s journey will be shaped not so much by buildings as by human needs and behaviors. <\/p>\n\n\n\n
Today, the market rewards the best work environments<\/strong> \u00a0The Office: A Place People Choose<\/strong> <\/p>","protected":false},"excerpt":{"rendered":" Reading time: <\/span> 2<\/span> Minutes<\/span><\/span>Othman Chliker: For decades, commercial real estate valuation has been based on three key elements: location, square footage, and technical specifications, These factors remain important today, but they are no longer sufficient on their own to explain what gives a work environment its true value, or why some spaces succeed in attracting people, while others\u2014despite having similar specifications on paper\u2014fail to make an impact \u2026 Read more<\/a><\/p>","protected":false},"author":79,"featured_media":109231,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"amlak_video_sent":"","footnotes":""},"categories":[114],"tags":[],"class_list":["post-109036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-opinions-and-analyses"],"acf":{"amlak_post_excerpt":"\u062a\u062d\u0648\u0644\u0627\u062a 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This trend is no longer just a theoretical concept or a vision of the future; it has become a tangible reality clearly evident in one of the world\u2019s most competitive commercial real estate markets: Dubai.\u00a0The vacancy rate for premium office space during the first quarter of 2026 stood at just 0.7%, while rents for premium office space rose by 17.2% year-over-year, and Class A office rents recorded a 19% increase compared to the same period last year, according to data from \u201dJLL.\u201d.
This trend has been described as a \u201cshift toward quality,\u201d as companies and tenants now prefer work environments that offer a holistic experience that goes beyond the traditional concept of an office.\u00a0These figures send a clear message: demand is no longer focused solely on increasing space, but on improving its quality.\u00a0With a limited supply of high-quality space and fierce competition among companies to attract employees to work environments they actually want to be in, the experience has become the deciding factor in decision-making. <\/p>\n\n\n\n
This shift in behavior is not limited to Dubai alone; it has become a global phenomenon. The Gensler Global Workplace Survey 2025, which surveyed more than 16,800 office workers in 15 countries, that only 14% of the participants prefer the traditional corporate work environment.\u00a0Today\u2019s employees are seeking spaces that are, at their core, more akin to hospitality experiences than to traditional offices\u2014places that make them feel comfortable, foster connection, and provide a more human and natural environment.\u00a0Gensler concludes that design is no longer merely an aesthetic element or a backdrop to the space, but has become a key driver of performance and belonging, transforming the workplace into a destination that people choose to go to of their own accord.\u00a0This word, \u201cdestination,\u201d perfectly captures the way we view the workplace today. The question is no longer: How do we build a new office? It has become: How should people feel when they walk in?
Chief Executive Officer of Erth Ru'ya Real Estate Group<\/strong><\/p>\n\n\n\n