{"id":112150,"date":"2026-11-01T16:34:38","date_gmt":"2026-11-01T13:34:38","guid":{"rendered":"https:\/\/amlak.net.sa\/?p=112150"},"modified":"2026-11-01T16:36:17","modified_gmt":"2026-11-01T13:36:17","slug":"%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d8%a7%d9%84%d9%85%d8%af%d9%86-%d9%8a%d8%a8%d8%af%d8%a3-%d9%85%d9%86-%d9%85%d8%ac%d8%aa%d9%85%d8%b9%d9%87%d8%a7-2","status":"publish","type":"post","link":"https:\/\/amlak.net.sa\/en\/112150\/","title":{"rendered":"Marketing a city starts with its community"},"content":{"rendered":"<p class=\"wp-block-paragraph\">In a world where cities compete to attract investment, visitors and talent, city marketing is no longer an advertising campaign or a pretty slogan; it has become a strategic approach to building a clear mental image and enhancing a city\u2019s position and competitiveness.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This journey begins with the community; a city&#039;s success isn&#039;t achieved by a single entity, but rather through the integrated efforts of government agencies, the private sector, non-profit organizations, and its residents. Every city possesses a unique story, values, and distinctive elements, but the real challenge lies in discovering these and transforming them into an authentic experience that people understand and engage with.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A successful city does not wait for opportunities, but creates them by developing its assets, improving the quality of life, and highlighting its cultural, natural, and economic identity. Here, the city&#039;s brand becomes a strategic asset that supports the local economy and increases its attractiveness for tourism, investment, living, and working.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Saudi Vision 2030 has reinforced this trend through high-quality projects and initiatives that have repositioned Saudi cities as vibrant destinations brimming with opportunities and experiences. This isn&#039;t limited to major cities; smaller towns and provinces can also make a significant impact if they effectively identify their comparative advantages, build partnerships, and present themselves authentically and consistently.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The tools for marketing cities are varied, including events and tourist experiences, reviving heritage, community initiatives, and digital platforms; however, the most important tool remains the human being; he is the one who lives the story of the city, conveys it, and gives it credibility.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ultimately, the question is not how to promote the city; rather, it is: what is its story? What makes it unique? How can we turn this distinction into economic and social value and a solid identity that reaches the world?<br><strong>@HaniRajab<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading time: <\/span> <span class=\"rt-time\"> &lt; 1<\/span> <span class=\"rt-label rt-postfix\">Minute<\/span><\/span>Successful city marketing starts with community engagement and creating an authentic identity that enhances competitiveness and attracts investment, tourism, and talent.<\/p>","protected":false},"author":82,"featured_media":112285,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0645\u062f\u0646 \u064a\u0628\u062f\u0623 \u0645\u0646 \u0645\u062c\u062a\u0645\u0639\u0647\u0627","_seopress_titles_desc":"\u0646\u062c\u0627\u062d \u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0645\u062f\u0646 \u064a\u0646\u0637\u0644\u0642 \u0645\u0646 \u0625\u0634\u0631\u0627\u0643 \u0627\u0644\u0645\u062c\u062a\u0645\u0639 \u0648\u0635\u064a\u0627\u063a\u0629 \u0647\u0648\u064a\u0629 \u0623\u0635\u064a\u0644\u0629 \u062a\u0639\u0632\u0632 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0648\u062a\u062c\u0630\u0628 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0648\u0627\u0644\u0633\u064a\u0627\u062d\u0629 \u0648\u0627\u0644\u0645\u0648\u0627\u0647\u0628.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"amlak_video_sent":"","footnotes":""},"categories":[114],"tags":[10834],"class_list":["post-112150","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-opinions-and-analyses","tag-10834"],"acf":{"amlak_post_excerpt":"\u0646\u062c\u0627\u062d \u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0645\u062f\u0646 \u064a\u0646\u0637\u0644\u0642 \u0645\u0646 \u0625\u0634\u0631\u0627\u0643 \u0627\u0644\u0645\u062c\u062a\u0645\u0639 \u0648\u0635\u064a\u0627\u063a\u0629 \u0647\u0648\u064a\u0629 \u0623\u0635\u064a\u0644\u0629 \u062a\u0639\u0632\u0632 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0648\u062a\u062c\u0630\u0628 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0648\u0627\u0644\u0633\u064a\u0627\u062d\u0629 \u0648\u0627\u0644\u0645\u0648\u0627\u0647\u0628.","amlak_post_excerpt_source":{"label":"Amlak post excerpt","type":"text","formatted_value":"\u0646\u062c\u0627\u062d \u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0645\u062f\u0646 \u064a\u0646\u0637\u0644\u0642 \u0645\u0646 \u0625\u0634\u0631\u0627\u0643 \u0627\u0644\u0645\u062c\u062a\u0645\u0639 \u0648\u0635\u064a\u0627\u063a\u0629 \u0647\u0648\u064a\u0629 \u0623\u0635\u064a\u0644\u0629 \u062a\u0639\u0632\u0632 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0648\u062a\u062c\u0630\u0628 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0648\u0627\u0644\u0633\u064a\u0627\u062d\u0629 \u0648\u0627\u0644\u0645\u0648\u0627\u0647\u0628."}},"featured_image_urls":{"full":["https:\/\/amlak.net.sa\/wp-content\/uploads\/2026\/11\/\u0631\u0624\u064a\u0629-\u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629_-\u0645\u062f\u0646-\u0628\u0647\u0648\u064a\u0629-\u0648\u0641\u0631\u0635.png",1672,941,false],"thumbnail":["https:\/\/amlak.net.sa\/wp-content\/uploads\/2026\/11\/\u0631\u0624\u064a\u0629-\u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629_-\u0645\u062f\u0646-\u0628\u0647\u0648\u064a\u0629-\u0648\u0641\u0631\u0635-150x150.png",150,150,true],"medium":["https:\/\/amlak.net.sa\/wp-content\/uploads\/2026\/11\/\u0631\u0624\u064a\u0629-\u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629_-\u0645\u062f\u0646-\u0628\u0647\u0648\u064a\u0629-\u0648\u0641\u0631\u0635-300x169.png",300,169,true],"medium_large":["https:\/\/amlak.net.sa\/wp-content\/uploads\/2026\/11\/\u0631\u0624\u064a\u0629-\u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629_-\u0645\u062f\u0646-\u0628\u0647\u0648\u064a\u0629-\u0648\u0641\u0631\u0635-768x432.png",768,432,true],"large":["https:\/\/amlak.net.sa\/wp-content\/uploads\/2026\/11\/\u0631\u0624\u064a\u0629-\u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629_-\u0645\u062f\u0646-\u0628\u0647\u0648\u064a\u0629-\u0648\u0641\u0631\u0635-1024x576.png",1024,576,true],"1536x1536":["https:\/\/amlak.net.sa\/wp-content\/uploads\/2026\/11\/\u0631\u0624\u064a\u0629-\u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629_-\u0645\u062f\u0646-\u0628\u0647\u0648\u064a\u0629-\u0648\u0641\u0631\u0635-1536x864.png",1536,864,true],"2048x2048":["https:\/\/amlak.net.sa\/wp-content\/uploads\/2026\/11\/\u0631\u0624\u064a\u0629-\u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629_-\u0645\u062f\u0646-\u0628\u0647\u0648\u064a\u0629-\u0648\u0641\u0631\u0635.png",1672,941,false],"trp-custom-language-flag":["https:\/\/amlak.net.sa\/wp-content\/uploads\/2026\/11\/\u0631\u0624\u064a\u0629-\u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629_-\u0645\u062f\u0646-\u0628\u0647\u0648\u064a\u0629-\u0648\u0641\u0631\u0635-18x10.png",18,10,true],"event-thumbnail":["https:\/\/amlak.net.sa\/wp-content\/uploads\/2026\/11\/\u0631\u0624\u064a\u0629-\u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629_-\u0645\u062f\u0646-\u0628\u0647\u0648\u064a\u0629-\u0648\u0641\u0631\u0635-300x200.png",300,200,true],"event-medium":["https:\/\/amlak.net.sa\/wp-content\/uploads\/2026\/11\/\u0631\u0624\u064a\u0629-\u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629_-\u0645\u062f\u0646-\u0628\u0647\u0648\u064a\u0629-\u0648\u0641\u0631\u0635-600x400.png",600,400,true],"event-large":["https:\/\/amlak.net.sa\/wp-content\/uploads\/2026\/11\/\u0631\u0624\u064a\u0629-\u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629_-\u0645\u062f\u0646-\u0628\u0647\u0648\u064a\u0629-\u0648\u0641\u0631\u0635-1200x800.png",1200,800,true],"event-hero":["https:\/\/amlak.net.sa\/wp-content\/uploads\/2026\/11\/\u0631\u0624\u064a\u0629-\u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629_-\u0645\u062f\u0646-\u0628\u0647\u0648\u064a\u0629-\u0648\u0641\u0631\u0635.png",1672,941,false]},"author_info":{"info":["\u0645. \u0647\u0627\u0646\u064a \u0631\u062c\u0628"]},"category_info":"<a href=\"https:\/\/amlak.net.sa\/en\/category\/opinions-and-analyses\/\" rel=\"category tag\">\u0622\u0631\u0627\u0621 \u0648\u062a\u062d\u0644\u064a\u0644\u0627\u062a<\/a>","tag_info":"\u0622\u0631\u0627\u0621 \u0648\u062a\u062d\u0644\u064a\u0644\u0627\u062a","comment_count":"0","_links":{"self":[{"href":"https:\/\/amlak.net.sa\/en\/wp-json\/wp\/v2\/posts\/112150","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/amlak.net.sa\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amlak.net.sa\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amlak.net.sa\/en\/wp-json\/wp\/v2\/users\/82"}],"replies":[{"embeddable":true,"href":"https:\/\/amlak.net.sa\/en\/wp-json\/wp\/v2\/comments?post=112150"}],"version-history":[{"count":7,"href":"https:\/\/amlak.net.sa\/en\/wp-json\/wp\/v2\/posts\/112150\/revisions"}],"predecessor-version":[{"id":112288,"href":"https:\/\/amlak.net.sa\/en\/wp-json\/wp\/v2\/posts\/112150\/revisions\/112288"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amlak.net.sa\/en\/wp-json\/wp\/v2\/media\/112285"}],"wp:attachment":[{"href":"https:\/\/amlak.net.sa\/en\/wp-json\/wp\/v2\/media?parent=112150"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amlak.net.sa\/en\/wp-json\/wp\/v2\/categories?post=112150"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amlak.net.sa\/en\/wp-json\/wp\/v2\/tags?post=112150"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}