It's no surprise that Al Jazeera Paints was the first paint company outside of the United States to receive the Green Seal certification. .
\nSince the company was founded more than thirty years ago, the partners' ambition has been limitless, and their focus has been on providing a premium product that takes into account health and environmental specifications.
\nThe Al Jazeera Paints partnership is considered one of the pride of the Saudi industry, and a pioneering experience that deserves to be studied and emulated. .
\nAmlak newspaper had this meeting with Mr. Abdullah bin Saud Al-Rumaih, General Manager of Al-Jazeera Paints Company, who talked about the company's origins and stages of development, the company's expansion plans, the innovations it has introduced, and the technical techniques used.
\nHe also touched on modern trends for choosing home colors and healthy paints
\nHe also addressed paint fraud and the methods required to combat it, and talked about the company's sales outlets in the Kingdom and abroad. .<\/p>\n
In the beginning, we would like to tell the reader about Al Jazeera Paints and the stages of its development?
\nWe are pleased to welcome you and thank you for this visit to Amlak, a newspaper that was born with its teeth and was able to embrace success from the first issue.
\nAs for Al-Jazeera Paints Company, it was founded in 1979 by Sheikh Mohammed bin Abdullah Al-Rumaih, Chairman of the Board of Directors, and Sheikh Saud bin Marshoud Al-Rumaih, Vice Chairman of the Board of Directors.
\nThe beginning was shops in the city of Riyadh, and the ambition of the partners grew, so the direction was to open a paint factory ... Due to the suspension of granting licenses at that time, the move was made to the UAE, and the first factory was opened in the city of Sharjah in 1986, and most of the factory's sales were in Saudi Arabia. .
\nAttempts to obtain a permit to establish a factory in Saudi Arabia continued, and this was done in 1991 after the partners were given the choice between three cities (Asir - Dammam - Jeddah) and Riyadh was not among the options because it was sufficient, after visiting the Asir region, it was found that it is an emerging region and there are no paint factories, so the factory was opened in the city of Khamis Mushait in 1993.
\nProduction started with 4000 tons, then production was expanded to reach 40,000 tons in 2000, and now we produce more than 170,000 tons.<\/p>\n
[What does Green Seal certification mean to you?
\nAs the reader knows, Green Seal is a non-profit organization that sets and audits standards and criteria for products that preserve the environment, it includes all materials and paints are one of the materials covered by the Green Seal organization.
\nAl Jazeera Paints is the first paint company outside of the United States to receive this certification.<\/p>\n
[How did Al Jazeera Paints achieve Green Seal certification?
\nWe have had environmental responsibility for some time, but we applied it after obtaining the ISO 14001 certificate, which is a specialized certificate for the environment that guarantees that products are free of harmful substances, including lead. As a Saudi company, we are not only interested in selling, but we are more interested in the interest of the country and the development of the national industry. .
\nSo we went to look for centers that give standards and be compatible with them, but unfortunately Saudi and Gulf standards do not have specifications and standards to protect the environment.
\nThe only one that exists now in Dubai is the Green Building Council, but it has not yet been completed. .
\nSo we had to go abroad, in America, the Green Seal organization is the strongest non-profit organization, so we started testing our own products from 2008, and there are substances that they asked us to remove, not because they are dangerous, but they care (the quality of the product - the percentage of harm to the environment) and asked us to add some substances, so we were in the development process for two years, which included surprise visits and a comprehensive audit of the production process that resulted in granting the company this international certificate.<\/p>\n
[What is required from the Standards and Metrology Organization to promote the national product?]
\nThe Standards and Metrology Organization has not failed in specifications and plays an active role in this regard, and Saudi products are distinguished internally and externally, as Saudi Arabia now exports many products to the Gulf and Arab countries, and the Saudi product enjoys great demand, for example in Egypt, if the product is Saudi, it is preferred over many products.
\nPerhaps only cooperation with national factories is required, or we cooperate with them in testing, and if they need specifications from us, we can study them all, such as environmentally responsible products, products free of harmful substances, harmful substances exist, but they must be minimized, so it is among the specifications that there are products that are not harmful to humans, and paints are one of the most difficult materials because they are chemical.<\/p>\n
[How much is the size of investments in the Saudi paints market?]
\nThere are no exact statistics, but we are working on formulas to be a path for us in marketing, but I think it touched three billion riyals in state projects. .<\/p>\n
[Do you think the existing paint companies and factories are enough to cover the Saudi market?]
\nSufficiency is not in quantity, as projects now demand special specifications, and if there are factories capable of special specifications, this is the requirement, as there is no benefit from factories that are not competitive neither in prices nor in quality, I see that the existing paint factories in the Saudi market, regardless of their quality, are able to cover the Saudi market, if there are expansions in factories.<\/p>\n
[What is the volume of imported paints and homemade paints?]
\nThere are special paints that are imported, such as industrial paints that are not manufactured locally, so there are no clear statistics, but I believe that the imported in relation to the local does not constitute 5%. .
\nAl Jazeera Paints is one of the leading companies in innovations, what are your new innovations and the technologies used?
\nWe have a plan from 2005 to have all our innovations be technical. We went to decorative paints and created more than 13 products, including fantasy, chamois, velvet and marmo, which are very popular in the market, as they have quality, beautiful appearance and colors that add beauty to the house. .
\nAmong the technical services, we are the first painting company to offer the service of downloading the catalog from the company's website, where the customer does not need to go to the branch.
\nFive years ago, we worked on modern technologies that there are no national companies working on them and few companies globally, so we worked with nanotechnology from a year and a half ago, and nanotechnology in short gives the product a longer life, for example, the product ends in 20 years, giving it a life span of 40 years, and a memorandum of understanding was signed with King Saud University regarding the exchange of experiences and expertise. .
\nWe have a product (fire retardant) that reduces the spread of fire for two hours so that the fire does not reach the iron so that the building does not fall, and we will take a certificate from America, but only 5 international companies have obtained this certificate so far. .
\n There is also a technology (silver ions) that is used in operating rooms, we cooperated with an American research center and came up with the formula for this product, using silver ions to kill all microbes in operating rooms.
\nSince 2005, the company has witnessed 8 expansions between the addition of new machines and the addition of production halls, and the largest expansion started this year and will be completed, God willing, by the end of next year, so that the factory 100% automatic production without human intervention, moving from raw materials to the final product. <\/p>\n
[What are the recent trends in home color selection?]
\nThe majority went to the decorative, but the colors are still in demand, they depend on the area of the house and the height of the ceilings, but we see that people started in dark colors during the last five years more than the first. .<\/p>\n
[The company talks about your healthy paints, are your previous products unhealthy?]
\nNo, of course \/ they are ratios, the ratios every year after year these ratios decrease in international organizations, but unfortunately there is no reduction of these substances for us, we are lead-free products now ... Since we started 4 years ago, our products are lead-free and this substance is still present in the products of many paint companies, it is a carcinogenic substance, so we have removed this substance, so being a step forward means that we were bad in the past on the contrary, we are proactive for international health standards.
\nFor example, in 2002, there were low standards for volatile solvents, but now the situation has changed and companies are starting to reduce them, and we aim within five years to make our products healthy 100%.
\nThe issue of opening a drum and leaving it open outside is harmful to the environment, or the waste of paints is left to pour into the valley and go to the groundwater, this is harmful to the groundwater, we made a desalination plant that cost more than 2000,000 riyals or called recycling of these materials to mitigate the harm of these materials to the environment so as not to harm the groundwater, all that we do is responsible for it and we do not stand out in the media and all the achievements that we highlighted are dedicated to the Custodian of the Two Holy Mosques. .<\/p>\n
[Does the price of healthy paints differ from regular paints?]
\n The cost is going up, yes, but our approach is to make the price the same as it was and we bear the difference until others go in a healthy direction. .<\/p>\n
[Is there adulteration in paints and how is it remedied?]
\nYes, there is a lot of adulteration \/ paints that do not comply with Saudi specifications are considered adulteration, and low quality is considered adulteration, so there are unlicensed factories that represent 25% whose sales were 40%, but with people's awareness, the percentage of adulteration has decreased. .
\nThe treatment requires the Ministry of Commerce to tighten control, as there are unlicensed factories in the Shafa neighborhood in Riyadh, as for the island paints, the purchase must be from the island paints store and the company bears any packaging, we are heading to combat refilling, now we have produced plastic containers and its advantage is that if it is opened it does not close again, but we did not record any refilling this year and before, and we receive complaints on the complaints email and we give We fall into an issue where some painters come and fill half of the barrel with water, so the material loses its strength, the implementation is part of the paint, we have set 7 centers in the Kingdom to combat the issue in the painting process, as for the alkaline and moisture that is in the wall, we distributed in all regions of the Kingdom devices to measure moisture and alkalinity in the wall and indicated the specific limit of moisture and alkalinity. .
\nWe opened free training centers for painters for those who want to learn how to paint, come to the island's paint centers and we give them a certificate. .<\/p>\n
[What are the best-selling regions in the Kingdom and do you have exports outside the Kingdom?]
\nWe have 360 branches in the Kingdom and we divided the Kingdom into 7 administrative regions, there is no doubt that the Asir region is the best-selling region because the factory is stabilized there, followed by the central region.
\nYes, we have foreign exports to all Gulf countries and Yemen, in addition to Lebanon, Jordan, Morocco and Egypt, as for sales, we cannot specify, but in general Egypt is the most demanded foreign export. <\/p>","protected":false},"excerpt":{"rendered":"
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