A professional real estate professional always needs to understand the desires of real estate buyers in order to succeed, while narrowing the circle of desire to understand the client well and close the sale quickly.<\/p>\n
Not everyone's desire is equal, and the economy hasn't lost sight of this point, which is important to understand when marketing.<\/p>\n
In microeconomics, consumer preferences in alternatives are called (the equality curve), which is the point that achieves the customer the same degree of satisfaction and achieves the greatest benefit and satisfaction that reflects the real preferences of the investor or real estate applicant, and comes from several hidden factors that the applicant may not declare, but it exists in his mind, but he leaves the opportunity for himself to freely choose. This part is what confuses many marketers, as the difficulty of extracting or knowing that point in the curve closest to his desire contributes to the loss of time and effort.<\/p>\n
Last week, I attended an auction for a very old villa located in the Al-Mursalat neighborhood north of Riyadh in one of the hotels, and this auction was put forward by the execution court, which requires a bank check in its name for those who wish to bid, and I was amazed at the number of registrants for certified checks and the identities of their owners to give the bidding card. The announcement caused an increase in those wishing to enter, and the real estate marketer was embarrassed, forcing him to open other halls with other screens, and the auction was delayed from its scheduled time.<\/p>\n
Everyone wanted to enter the auction, according to what they saw, which made the number large and caused a huge crowd, despite the fact that the advertisement mentioned some elements of consumer preferences, namely location, area, street width and destination.<\/p>\n
Some bidders did not enter the villa at all and were satisfied with the information, as they evaluated it with their desire for it as a land site. The conflict and the difference in desires were different in the auction at a certain point or price that achieves the degree of satisfaction, so the participants began to gradually abandon the purchase of the property as the price increased at a certain point, as the more the price increased, a segment abandoned it until the price per meter reached 2930 riyals and the last participant won it, while the rest abandoned it because it reached prices that did not achieve the degree of satisfaction or the greatest benefit with them.<\/p>\n
How many times have we seen mansions and residential houses on main and commercial streets with astronomical prices, and villas worth tens of millions, but their owners have no desire to sell, money is not the first thing they pay attention to, but the amount of self-benefit they achieve for themselves.<\/p>\n
*Editor-in-Chief<\/p>","protected":false},"excerpt":{"rendered":"
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