The Public Investment Fund yesterday unveiled the general outline of the \u201cAmala\u201d project, an ultra-luxury tourist destination on the Red Sea coast, dubbed the \u201cRiviera of the Middle East,\u201d The project aims to establish a completely new concept of luxury tourism centered on wellness, health, and therapeutic treatments.<\/p>\n
The groundbreaking is expected to take place in the first quarter of 2019, with the first phase set to open at the end of 2020; the entire project will be completed by 2028,<\/p>\n
A Key Driver of Economic Diversification <\/strong><\/p>\n The \u201cAmala\u201d project serves as a key driver for advancing economic diversification, creating investment opportunities for the local private sector, and attracting foreign direct investment to contribute to the development of the Kingdom\u2019s tourism sector, preserve cultural and environmental heritage, and achieve sustainability in line with the Kingdom\u2019s Vision 2030.<\/p>\n The project combines the tranquility of nature with mountain views and crystal-clear coastal waters for diving enthusiasts, a maritime museum, as well as comprehensive sports facilities for fitness activities and a marina dedicated to yachts and luxury small boats on the Red Sea coast.<\/p>\n The \u201cInvestment Fund\u201d explained that \u201cAmala,\u201d along with the \u201cNeom\u201d and \u201cRed Sea,\u201d forms part of the portfolio of mega Saudi projects that help attract more investment, develop a new tourism ecosystem in the Kingdom, and maximize its role in supporting economic diversification and creating high-value jobs.<\/p>\n 2,500 hotel rooms and suites and 700 residential villas<\/strong><\/p>\n The Public Investment Fund will provide the initial financing for the project and oversee its development, transforming it into a premier tourist destination within the Prince Mohammed bin Salman Nature Reserve in the northwest of the Kingdom, The project offers an exceptional opportunity for private-sector investors and operators to finance the development and operation of the project\u2019s various facilities.<\/p>\n The \u201cAmala\u201d project offers an unprecedented level of luxury in both its hotels and private villas, featuring distinctive architectural designs that reflect refined taste. The project offers 2,500 hotel rooms and suites and 700 residential villas, in addition to more than 200 upscale retail stores, a collection of unique galleries, exhibition halls, artisanal workshops, and retail stores, all complemented by a wide array of unique international and local restaurants and cafes. In addition to hosting a contemporary art village, it offers distinctive experiences for resident artists, guests, and art scholars, which will contribute to fostering the growth and development of Saudi artists and hosting a wide range of artistic and cultural events, It will provide multipurpose spaces for meetings and artistic and cultural performances, including theater, music, museums, art galleries, and sculpture installations.<\/p>\n Nicholas Nibbles, Executive Director<\/strong><\/p>\n In addition, the fund announced the appointment of Mr. Nicholas Nibbles, an expert in luxury hospitality and development, as CEO of the \u201cAmala\u201d project, where he will be responsible for developing the strategy and overseeing the project\u2019s operations.<\/p>\n For his part, Nicholas explained that the \u201cAmala\u201d project will capture the world\u2019s imagination by redefining the current concept of the luxury tourism experience, particularly in the areas of wellness, therapy, and relaxation, Our concept is to offer a rich experience that meets the individual needs of our guests and provides comprehensive, integrated services in one location, in accordance with the highest global standards, The project represents a unique, integrated series of wellness and medical tourism facilities\u2014unparalleled anywhere in the world\u2014within a comprehensive system of natural landscapes, amenities, and support services.\u201d.<\/p>\n Nibbles added: \u201cThe exclusive exhibition will address wellness needs in all their forms, artistic, cultural, and sporting events, as well as fashion and wellness offerings, thereby providing an experience tailored to the sophisticated and luxurious lifestyle sought by guests, including the project\u2019s suitability for year-round cruises.\u201d<\/p>","protected":false},"excerpt":{"rendered":" Reading time: <\/span> 2<\/span> Minutes<\/span><\/span>The Public Investment Fund (PIF) yesterday unveiled the general features of the Amaala project, an ultra-luxury tourism destination on the Red Sea coast, dubbed the \u201cRiviera of the Middle East.\u201d The project aims to establish a completely new concept of luxury tourism centered on wellness, health and treatment. With groundbreaking expected in the first quarter of 2019 and the opening of the first phase at the end of 2020, the ... Read more<\/a><\/p>","protected":false},"author":10,"featured_media":21880,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"0","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"footnotes":""},"categories":[118],"tags":[],"class_list":["post-21879","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hospitality-entertainment"],"acf":{"amlak_post_excerpt":"","amlak_post_excerpt_source":{"label":"Amlak post excerpt","type":"text","formatted_value":""}},"featured_image_urls":{"full":["https:\/\/amlak.net.sa\/wp-content\/uploads\/2018\/10\/\u0645\u0634\u0631\u0648\u0639-\u0627\u0645\u0627\u0644\u0627-2.jpg",960,540,false],"thumbnail":["https:\/\/amlak.net.sa\/wp-content\/uploads\/2018\/10\/\u0645\u0634\u0631\u0648\u0639-\u0627\u0645\u0627\u0644\u0627-2-150x150.jpg",150,150,true],"medium":["https:\/\/amlak.net.sa\/wp-content\/uploads\/2018\/10\/\u0645\u0634\u0631\u0648\u0639-\u0627\u0645\u0627\u0644\u0627-2-300x169.jpg",300,169,true],"medium_large":["https:\/\/amlak.net.sa\/wp-content\/uploads\/2018\/10\/\u0645\u0634\u0631\u0648\u0639-\u0627\u0645\u0627\u0644\u0627-2-768x432.jpg",768,432,true],"large":["https:\/\/amlak.net.sa\/wp-content\/uploads\/2018\/10\/\u0645\u0634\u0631\u0648\u0639-\u0627\u0645\u0627\u0644\u0627-2.jpg",960,540,false],"1536x1536":["https:\/\/amlak.net.sa\/wp-content\/uploads\/2018\/10\/\u0645\u0634\u0631\u0648\u0639-\u0627\u0645\u0627\u0644\u0627-2.jpg",960,540,false],"2048x2048":["https:\/\/amlak.net.sa\/wp-content\/uploads\/2018\/10\/\u0645\u0634\u0631\u0648\u0639-\u0627\u0645\u0627\u0644\u0627-2.jpg",960,540,false],"trp-custom-language-flag":["https:\/\/amlak.net.sa\/wp-content\/uploads\/2018\/10\/\u0645\u0634\u0631\u0648\u0639-\u0627\u0645\u0627\u0644\u0627-2.jpg",18,10,false],"event-thumbnail":["https:\/\/amlak.net.sa\/wp-content\/uploads\/2018\/10\/\u0645\u0634\u0631\u0648\u0639-\u0627\u0645\u0627\u0644\u0627-2-300x200.jpg",300,200,true],"event-medium":["https:\/\/amlak.net.sa\/wp-content\/uploads\/2018\/10\/\u0645\u0634\u0631\u0648\u0639-\u0627\u0645\u0627\u0644\u0627-2-600x400.jpg",600,400,true],"event-large":["https:\/\/amlak.net.sa\/wp-content\/uploads\/2018\/10\/\u0645\u0634\u0631\u0648\u0639-\u0627\u0645\u0627\u0644\u0627-2.jpg",960,540,false],"event-hero":["https:\/\/amlak.net.sa\/wp-content\/uploads\/2018\/10\/\u0645\u0634\u0631\u0648\u0639-\u0627\u0645\u0627\u0644\u0627-2.jpg",960,540,false]},"author_info":{"info":["\u0627\u0645\u0644\u0627\u0643 \u0627\u0644\u0639\u0642\u0627\u0631\u064a\u0629"]},"category_info":"\u0636\u064a\u0627\u0641\u0629 \u0648\u062a\u0631\u0641\u064a\u0647<\/a>","tag_info":"\u0636\u064a\u0627\u0641\u0629 \u0648\u062a\u0631\u0641\u064a\u0647","comment_count":"0","_links":{"self":[{"href":"https:\/\/amlak.net.sa\/en\/wp-json\/wp\/v2\/posts\/21879","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/amlak.net.sa\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amlak.net.sa\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amlak.net.sa\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/amlak.net.sa\/en\/wp-json\/wp\/v2\/comments?post=21879"}],"version-history":[{"count":0,"href":"https:\/\/amlak.net.sa\/en\/wp-json\/wp\/v2\/posts\/21879\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amlak.net.sa\/en\/wp-json\/wp\/v2\/media\/21880"}],"wp:attachment":[{"href":"https:\/\/amlak.net.sa\/en\/wp-json\/wp\/v2\/media?parent=21879"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amlak.net.sa\/en\/wp-json\/wp\/v2\/categories?post=21879"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amlak.net.sa\/en\/wp-json\/wp\/v2\/tags?post=21879"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}