{"id":24045,"date":"2019-02-09T12:24:38","date_gmt":"2019-02-09T09:24:38","guid":{"rendered":"https:\/\/www.amlak.net.sa\/home\/?p=24045"},"modified":"2019-02-09T12:24:38","modified_gmt":"2019-02-09T09:24:38","slug":"%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d8%a7%d9%84%d8%b9%d9%82%d8%a7%d8%b1%d9%8a","status":"publish","type":"post","link":"https:\/\/amlak.net.sa\/en\/24045\/","title":{"rendered":"Editor-in-Chief Abdulaziz Al-Issa writes about : Auctions and marketing professionalism"},"content":{"rendered":"

The Ministry of Justice has been in the news for the past three years 495 auctions, of which real estate amounted to 300<\/a> And through our follow-up of the real estate auctions movement, we have seen the success of some and the failure of others due to poor real estate marketing.<\/p>\n\n\n\n

In order not to concentrate the organization of these auctions on certain companies, we hope that the Ministry of Justice will continue to digitize and take advantage of digital technology in Distribute auction opportunities electronically<\/a> We look forward to a sufficient study in how to organize these events, which constitute important economies for a large sector of companies that invest hundreds of millions in real estate, and because the number of real estate marketing companies is large, especially those specialized in auctions, we suggest that the Ministry of Justice prepare a special program to classify these companies into grades according to their capabilities and expertise, provided that companies of the same grade compete for a certain type of auctions according to the size of the auction, so that we put all possibilities and opportunities for marketing success, which is the main pillar of organization and coming up with a fair value for the sale of the property.<\/p>\n\n\n\n

And in order to progress The Auctioneering Industry<\/a> The company that is entrusted with marketing must develop a detailed study of the real estate marketing campaign to introduce the offered property and its full specifications through a tight and clear package of means, and we are not satisfied with just advertising through Sushalmida, WhatsApp groups, acquaintances and friends, but the marketing company must accurately identify its target audience and the interests of real estate and then design its advertising marketing campaign, including direct broadcasts to the target audience, not only that, but it must go further than that Organizing pre-auction workshops<\/a> Real estate valuation specialists and engineers review the various advantages of the property in the presence of businessmen or their representatives in order to clarify the scientific and constructional image of the property and create content about it to be placed in publications and brochures so that the auction achieves its desired results.<\/p>\n\n\n\n

Real estate marketing for auctions<\/h3>\n\n\n\n

The preparation and scientific and controlled real estate marketing for auctions ensures the attendance of the largest number of real targets who show interest in the offered property, and avoids the marketing company's potential loss by reorganizing the auction either due to poor attendance and poor marketing, or unfair evaluation and stopping the bidding process at a price below the ceiling price, and this harms the value of the property when re-auctioning, so we hope that real estate marketing companies will pay attention to intensifying media campaigns for businessmen, investors and real estate professionals, and describe the property in a scientific manner that includes its features accurately.<\/p>\n\n\n\n

= = = =<\/p>\n\n\n\n

Points about the article<\/h3>\n\n\n\n

The Ministry of Justice has carried out 495 auctions over the past three years.<\/p>\n\n\n\n

The number of real estate auctions carried out is 300. By 65%<\/p>\n\n\n\n

Opportunities to organize auctions should be distributed electronically for greater fairness and impartiality.<\/p>\n\n\n\n

The need to conduct a sufficient study on how to organize these events.<\/p>\n\n\n\n

A proposal to set up a special program to classify these companies into grades according to their capabilities and expertise.<\/p>\n\n\n\n

Competition between companies of the same grade will be for a specific type of auction depending on the size of the auction.<\/p>\n\n\n\n

The marketing company must develop a detailed study of the real estate marketing campaign to introduce the property and its full specifications.<\/p>\n\n\n\n

 A marketer must accurately identify their target audience and real estate interests and then design their advertising marketing campaign.<\/p>\n\n\n\n

Organizing pre-auction workshops in which real estate valuation specialists and engineers review the various advantages of the property in the presence of businessmen.<\/p>","protected":false},"excerpt":{"rendered":"

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more<\/a><\/p>","protected":false},"author":10,"featured_media":23356,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"0","_seopress_titles_title":"\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0639\u0642\u0627\u0631\u064a .. \u0631\u0626\u064a\u0633 \u0627\u0644\u062a\u062d\u0631\u064a\u0631 \u064a\u0643\u062a\u0628 \u0639\u0646 : \u0627\u0644\u0645\u0632\u0627\u062f\u0627\u062a \u0648\u0627\u062d\u062a\u0631\u0627\u0641\u064a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u064a\u0634\u062e\u0635 \u0643\u064a\u0641 \u0646\u062d\u0642\u0642 \u0646\u062c\u0627\u062d\u0647\u0627","_seopress_titles_desc":"\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0639\u0642\u0627\u0631\u064a .. \u0631\u0626\u064a\u0633 \u0627\u0644\u062a\u062d\u0631\u064a\u0631 \u064a\u0643\u062a\u0628 \u0639\u0646 : \u0627\u0644\u0645\u0632\u0627\u062f\u0627\u062a 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