Riyadh Exhibitions Company Ltd. recently unveiled, during a press conference at the Riyadh Hilton Hotel, its \u201cExhibitions and Conferences Calendar\u201d from October 2019 to November 2020, a series of specialized international exhibitions covering \u201cAgriculture, Construction & Building, Healthcare, Heavy Equipment & Machinery, Packaging, Plastics & Petrochemicals, Transportation, and Electricity.\u201d<\/p>\n
During the press conference, Mr. Mohammed Al-Sheikh, Director of Marketing and Public Relations at Riyadh Exhibitions Company Limited, stressed that the market for exhibitions and conferences in the Kingdom is witnessing significant growth thanks to government facilities and the development of the sector by the National Program for Exhibitions and Conferences, stressing that \u201cdecision makers in the Kingdom are committed to developing the sector due to its importance in supporting economic diversification away from oil revenues.\u201d.<\/p>\n
Al-Sheikh revealed that in the fourth quarter of this year (2019) until November of next year (2020), the company plans to organize a rich portfolio of sustainable programs to address Saudi vital sectors at the Riyadh International Convention and Exhibition Center, including:<\/p>\n
the region's largest industrial gathering; and the Saudi Healthcare Expo.<\/p>\n
The largest event in the Kingdom will host more than 25,000 specialists and the most prominent health service providers and suppliers in the region.<\/p>\n
It is dedicated to supporting the Kingdom's construction sector.<\/p>\n
The Saudi Agricultural Exhibition will provide opportunities for local and international companies to showcase their latest machinery and innovative products that will lead the sector to development, and will be held in conjunction with the Saudi Aquaculture Exhibition, the Saudi Food Packaging Exhibition, the Saudi Organic Food Exhibition, and the Saudi Transport and Logistics Exhibition, which will host a wide range of industry professionals, from courier services to air freight services and freight forwarders to safety experts, offering unprecedented investment opportunities and projects in the transportation and logistics sector, Al-Sheikh said.<\/p>\n
He explained that one of the qualitative exhibitions that will be organized during the coming period is the Saudi Electricity Exhibition, which returns for its 23rd edition of the international exhibition for electricity, renewable energy, water technology, lighting and air conditioning in the Kingdom, and is held in conjunction with the Heating, Ventilation and Air Conditioning Exhibition. Exhibitors will benefit from this exhibition by presenting their products, services and technologies to more than 15,000 visitors representing multinational companies and small and medium enterprises at the level of the Kingdom and the Gulf countries, the opportunity to communicate with government officials and international buyers, and promote long-term, mutually beneficial partnerships with local companies.<\/p>\n
Al-Sheikh pointed out that Riyadh Exhibitions Company Ltd. always examines the market to develop new programs that add value to the Saudi market, and has a specialized team that seeks to attract international exhibitions to the Kingdom and organize trade fairs in promising markets in the Middle East.<\/p>\n
He pointed out that the company's track record of achievements through its long experience in the sector extending for more than 39 years, during which it worked to develop, organize, market and implement events and conferences in an innovative manner characterized by professionalism, innovation and accuracy that effectively contributed to the development of a number of vital sectors in the Kingdom, thanks to God and then with the support and vision of its Chairman, HRH Prince Saud Al-Abdullah Al-Faisal bin Abdulaziz, and its professional team.<\/p>\n
\u201dExhibitions are considered one of the most successful marketing tools globally, as the company works to bring together government entities, private companies, as well as international participation, whether official or private representation, and specialized visitors, thus providing an integrated marketing base that serves all relevant parties and helps them achieve their goals,\" Al-Sheikh said.<\/p>\n
According to Mohammed Al Sheikh, Director of Marketing and Public Relations at Riyadh Exhibitions Company Limited, the exhibitions and conferences sector accounts for 1% of GDP globally and more than $275 billion annually, and is one of the fastest growing economic factors in the region. \"This sector has huge potential to support the growth of the Saudi economy by increasing our share of the trade fair and international market exhibition, and supports the Kingdom's openness to attract thousands of investors who are eager to enter its local market,\" he concluded.<\/p>\n
It is worth mentioning that Riyadh Exhibitions Company Limited is characterized by long experience in the market because it possesses the keys to success in this sector \u201cexhibitions and conferences\u201d by following a comprehensive methodological plan that includes four main stages, namely: The planning phase, the pre-exhibition phase, the exhibition phase, and the post-exhibition phase, which enabled it to choose the right exhibitions, develop the identity and commercial relationship, plan the exhibition structure, identify the target exhibitors, and implement the appropriate marketing plan. The key success elements are based on the logistics plan, site map design, on-site support, registration and crowd management, by keeping up with the highest and finest standards used in organizing international exhibitions and conferences, which made it a leader in organizing more than 12 international trade shows and conferences in the Kingdom of Saudi Arabia annually.<\/p>\n
Its success in organizing events is based on trusting relationships with its business clients, governments and international trade bodies; all of its exhibitions are UFI-rated, with 754 members representing 87 countries and more than 55 local and regional organizations.<\/p>\n
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