Many real estate companies think that real estate promotion is the same as real estate marketing, and there is a category of real estate professionals who believe that marketing is part of promotion, and here lies the biggest mistake, as marketing is the comprehensive vessel, as promotion, according to economists, is one of the four elements or pillars of marketing; the product, distribution or place, promotion, and price. (Real Estate Marketing)<\/p>\n
Marketing activity consists of four basic elements, which were identified by Professor Jerome McCarty, a professor of marketing at the University of Michigan in the United States, when he announced in 1960 what has become world-famous until today, the marketing mix Marketing Mix<\/span> They all start with the letter - English: Marketing Tools for a Successful Policy 4ps<\/span><\/p>\n Product: (Product)<\/span>\u00a0 <\/span>It means what the market itself offers, specifically the product, the packaging, and the set of services that the buyer receives when they buy the product.<\/p>\n Distribution or location: (Place)\u00a0 <\/span><\/span>Arrangements that work to make the product accessible to the buyer and reach the target market.<\/p>\n Promotion : (Promotion)<\/span> It means advertising, sales promotion, direct mail, enlightening, enticing, or reminding the target market about the availability and benefits of the product.<\/p>\n Price: (price)<\/span> It means the price of the product plus other fees for delivery, authorization, etc.<\/p>\n Real estate marketing is one of the applied branches of marketing science, which is one of the basic sciences in management science. Its contribution to the success of real estate companies is recognized by all, as successful real estate marketing leads to better production, in addition to customer satisfaction, as well as the highest profits for real estate companies.<\/p>\n Marketing represents the first and most important function more than any other function to deal with buyers or real estate investors and build relationships with them on the basis of providing value to them and achieving their satisfaction, and this is the heart of the philosophy on which modern marketing is based, and it can be said that effective marketing represents a critical element to achieve success for any large or small organization operating on a local or global level.<\/p>\n Effective real estate marketing is described as producing what can be sold, not selling what can be produced. Companies that sell what they can produce are oriented towards the real estate product, as the real estate product takes center stage for them, and they think about customers after that, and they view marketing as simply the process of convincing customers to buy. Therefore, some people often confuse the concept of \u00abreal estate marketing\u00bb with the concepts of \u00abreal estate advertising\u00bb and \u00abreal estate promotion\u00bb, and it is important to recognize the components of real estate marketing, especially the central role of customers in real estate marketing.<\/p>\n Competition is one of the main variables in the local, regional, and global real estate market that affects the strategies: Administrative, marketing, financial, and production strategies of the real estate company. This is in addition to the type, form and level of competition in the real estate market. This reflects the nature of the dynamic interaction between the real estate company and the surrounding economic environment in which it operates.<\/p>\n \u00a0 <\/span>The individual in successful real estate investment depends on his decision alone. There is no board of directors or partners, and if this decision is not accompanied by sufficient experience and the availability of real success factors, the investor may expose himself to potential losses or may be subject to a waiting period that may be prolonged until prices recover.<\/p>\n Therefore, the real estate investor must be a good listener, patient, and a lover of training and learning to properly start the journey of investing in the first real estate market or within the framework of expanding his real estate business, if he is taken by ego and swept away by the winds of euphoria, then his successes will have no value, especially since real estate investment is a game that has its assets that are based above all on time or time.<\/p>\n Editor-in-Chief Abdulaziz Alissa explains the story behind Amlak Real Estate Newspaper's logo<\/a><\/p>\n Riyadh to host the International Engineering Conference and Exhibition in March<\/a><\/p>\n Real estate marketing is an applied science based on four basic pillars<\/a><\/p>\n 5,000 projects to revive the Kingdom's construction sector worth more than 6 trillion riyals<\/a><\/p>\n \u00abMunicipality and Rural Development\u00bb approves the development of (12) technical requirements for buildings and service facilities<\/a><\/p>\n Saudi Real Estate Institute organizes a real estate marketing course in Makkah<\/a><\/p>\n IPS showcases Egypt's real estate investment opportunities in Riyadh<\/a><\/p>\n Ministry of Housing says goodbye to 2019 with 300,000 families who benefited from housing and financing<\/a><\/p>\n Developed its website... Amlak surveys: 80 % investors are decimated by real estate built with financing and not rented out<\/a><\/p>\n Bank news in issue 186 of Amlak Real Estate Newspaper<\/a><\/p>\n The General Authority for Small and Medium Enterprises (Monsha'at) launches new products through the Financing Guarantee Program<\/a><\/p>\n Editor-in-Chief Abdulaziz Al-Essa writes: Aramco and Real Estate<\/a><\/p>\n Governor of the Real Estate Authority: The comprehensive strategy for the real estate sector launched 45 initiatives to achieve organizational and development goals<\/a><\/p>\n Amendment includes registering real estate within the Authority King Salman issues a royal decree amending the organization of the\u00a0 <\/span>Economic Cities Authority<\/a><\/p>\n International Building and Interior Design Exhibition \u201cSIDEX\u201d kicks off in Dhahran with the participation of 100 specialized companies<\/a><\/p>\n National Commercial Bank and Riyad Bank shelve merger idea<\/a><\/p>\n Al Ahli Bank named \u00abBest Express Bank\u00bb for 2019<\/a><\/p>\n 5,000 projects to revive the Kingdom's construction sector worth more than 6 trillion riyals<\/a><\/p>\n The Saudi Arabian Monetary Authority (SAMA) introduces licensing rules for activities supporting public finance<\/a><\/p>\n STC \u00a0 <\/span>Recognized as the Middle East's Best Service Provider for Excellence, Innovation and Solution Delivery<\/a><\/p>\n Ministry of Justice launches electronic inquiry service for declarations via Najeez portal\u201c<\/a><\/p>\n Alinma Bank increases its capital to 20 billion riyals with an increase of 33.3%<\/a><\/p>\n Project value\u00a0 <\/span>Forsa platform exceeded SAR 416 million. The number of establishments on the platform rises to 8645<\/a><\/p>\n \u201cResidential Program\u201d: 40,222 families have benefited from housing solutions. Among them, 14,575 families lived in their homes during last November<\/a><\/p>\n \u201cDLD supports property management companies to enhance service excellence for tenants<\/a><\/p>\n Ministry of Justice: Notarized contracts, commercial papers, judgments and court decisions within the \u201cNafez\u201d platform\u201d<\/a><\/p>\n The Ministry of Housing begins implementation of the initiative to support employees of the Ministry of Education with a good loan of up to 85 thousand riyals.\u00a0 <\/span>Tomorrow, Monday, December 16<\/a><\/p>\n IPS concludes with Riyadh showcasing Egypt's real estate investment opportunities<\/a><\/p>\n G20 Development Group launches in Riyadh to discuss financing for sustainable development<\/a><\/p>\n Important tips and rules before you start investing in real estate, and the preference is to invest in buildings and urban neighborhoods<\/a><\/p>\n Under the patronage of the Emir of the region. Sharqiya Chamber organizes \u201cQatif Investment Forum 2019\u201d Monday, December 23<\/a><\/p>\n Saudi Real Estate Institute organizes a training course entitled \u00abOwners Union\u00bb in cooperation with Jeddah Chamber<\/a><\/p>\n The International Property Show (IPS) kicks off on Thursday\u00a0 <\/span>In \u201cRiyadh\u201d with the participation of 13 real estate companies<\/a><\/p>\n Ministry of Housing bids farewell to 2019 by serving 300,000 families And congratulations to 106,000 families who have already moved into their homes<\/a><\/p>\n IPS International Property Show kicks off tomorrow\u00a0 <\/span>In \u201cRiyadh\u201d with the participation of 13 real estate companies<\/a><\/p>\n International Real Estate Expo\u00a0 <\/span>\u201cips kicks off tomorrow, Thursday, at the Fairmont Hotel in Riyadh And 12 Egyptian developer companies in the exhibition<\/a><\/p>\n Modernizing and developing technical requirements for the buildings and spaces of private schools, warehouses, gas stations and private hospitals<\/a><\/p>\n Sustainable Building Program issues 50 certificates of qualification in November<\/a><\/p>\n Ministry of Housing Presents Regulatory and Developmental Housing Programs at Makkah Chamber<\/a><\/p>\n Itqan Real Estate's first leasing auction achieves SAR 25 million<\/a><\/p>\n 1.020 trillion riyals is the Kingdom's budget for 2020 The expected revenues are 833 billion riyals, and the deficit is 187 billion riyals<\/a><\/p>\n Ministry of Housing denies news of canceling white land fees<\/a><\/p>\n Reading time: <\/span> 4<\/span> Minutes<\/span><\/span>\u064a\u062a\u0628\u0627\u062f\u0631 \u0644\u0630\u0647\u0646 \u0627\u0644\u0643\u062b\u064a\u0631\u064a\u0646 \u0645\u0646 \u0645\u0646\u0633\u0648\u0628\u064a \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0639\u0642\u0627\u0631\u064a\u0629 \u0623\u0646 \u0627\u0644\u062a\u0631\u0648\u064a\u062c \u0627\u0644\u0639\u0642\u0627\u0631\u064a \u0647\u0648 \u0646\u0641\u0633\u0647 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0639\u0642\u0627\u0631\u064a\u060c \u0648\u0647\u0646\u0627\u0644\u0643 \u0641\u0626\u0629 \u0645\u0646 \u0627\u0644\u0639\u0642\u0627\u0631\u064a\u064a\u0646 \u064a\u0639\u062a\u0642\u062f\u0648\u0646 \u0623\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0647\u0648 \u062c\u0632\u0621 \u0645\u0646 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u060c \u0648\u0647\u0646\u0627 \u064a\u0642\u0639 \u0627\u0644\u062e\u0637\u0623 \u0627\u0644\u0623\u0643\u0628\u0631 \u0625\u0630 \u0623\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0647\u0648 \u0627\u0644\u0648\u0639\u0627\u0621 \u0627\u0644\u0634\u0627\u0645\u0644\u060c \u0641\u0627\u0644\u062a\u0631\u0648\u064a\u062c \u0628\u062d\u0633\u0628 \u0639\u0644\u0645\u0627\u0621 \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f \u0647\u0648 \u0623\u062d\u062f \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0623\u0648 \u0627\u0644\u0623\u0631\u0643\u0627\u0646 \u0627\u0644\u0623\u0631\u0628\u0639\u0629 \u0644\u0644\u062a\u0633\u0648\u064a\u0642\u061b \u0648\u0647\u064a \u0627\u0644\u0645\u0646\u062a\u062c \u0648\u0627\u0644\u062a\u0648\u0632\u064a\u0639 \u0623\u0648 \u0627\u0644\u0645\u0643\u0627\u0646 \u0648\u0627\u0644\u062a\u0631\u0648\u064a\u062c \u0648\u0627\u0644\u0633\u0639\u0631. ( \u062a\u0633\u0648\u064a\u0642 … Read more<\/a><\/p>","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"0","_seopress_titles_title":"\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0639\u0642\u0627\u0631\u064a \u0639\u0644\u0645 \u062a\u0637\u0628\u064a\u0642\u064a \u064a\u0631\u062a\u0643\u0632 \u0639\u0644\u0649 \u0623\u0631\u0628\u0639\u0629 \u0623\u0631\u0643\u0627\u0646 \u0623\u0633\u0627\u0633\u064a\u0629 .. \u0648\u064a\u064f\u0648\u0635\u0641 \u0628\u0623\u0646\u0647 \u0625\u0646\u062a\u0627\u062c \u0645\u0627 \u064a\u0645\u0643\u0646 \u0628\u064a\u0639\u0647","_seopress_titles_desc":"\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0639\u0642\u0627\u0631\u064a \u0639\u0644\u0645 \u062a\u0637\u0628\u064a\u0642\u064a \u064a\u0631\u062a\u0643\u0632 \u0639\u0644\u0649 \u0623\u0631\u0628\u0639\u0629 \u0623\u0631\u0643\u0627\u0646 \u0623\u0633\u0627\u0633\u064a\u0629 .. \u064a\u064f\u0648\u0635\u0641 \u0628\u0623\u0646\u0647 \u0625\u0646\u062a\u0627\u062c \u0645\u0627 \u064a\u0645\u0643\u0646 \u0628\u064a\u0639\u0647 \u0645\u0646 \u0627\u0644\u0639\u0642\u0627\u0631\u0627\u062a .. \u0627\u0644\u062a\u062f\u0631\u064a\u0628 \u0627\u0644\u0645\u0633\u062a\u0645\u0631 \u0623\u0633\u0627\u0633 \u0646\u062c\u0627\u062d \u0627\u0644\u0639\u0642\u0627\u0631\u064a\u064a\u0646","_seopress_robots_index":"","footnotes":""},"categories":[121],"tags":[],"class_list":["post-27673","post","type-post","status-publish","format-standard","hentry","category-design-architecture"],"acf":{"amlak_post_excerpt":"","amlak_post_excerpt_source":{"label":"Amlak post excerpt","type":"text","formatted_value":""}},"featured_image_urls":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","1536x1536":"","2048x2048":"","trp-custom-language-flag":"","event-thumbnail":"","event-medium":"","event-large":"","event-hero":""},"author_info":{"info":["\u0627\u0645\u0644\u0627\u0643 \u0627\u0644\u0639\u0642\u0627\u0631\u064a\u0629"]},"category_info":"\u062a\u0635\u0645\u064a\u0645 \u0648\u0647\u0646\u062f\u0633\u0629 \u0645\u0639\u0645\u0627\u0631\u064a\u0629<\/a>","tag_info":"\u062a\u0635\u0645\u064a\u0645 \u0648\u0647\u0646\u062f\u0633\u0629 \u0645\u0639\u0645\u0627\u0631\u064a\u0629","comment_count":"0","_links":{"self":[{"href":"https:\/\/amlak.net.sa\/en\/wp-json\/wp\/v2\/posts\/27673","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/amlak.net.sa\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amlak.net.sa\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amlak.net.sa\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/amlak.net.sa\/en\/wp-json\/wp\/v2\/comments?post=27673"}],"version-history":[{"count":0,"href":"https:\/\/amlak.net.sa\/en\/wp-json\/wp\/v2\/posts\/27673\/revisions"}],"wp:attachment":[{"href":"https:\/\/amlak.net.sa\/en\/wp-json\/wp\/v2\/media?parent=27673"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amlak.net.sa\/en\/wp-json\/wp\/v2\/categories?post=27673"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amlak.net.sa\/en\/wp-json\/wp\/v2\/tags?post=27673"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Build relationships to deliver value<\/h4>\n
Effective real estate marketing and production<\/h4>\n
Continuous training is the key to real estate success<\/h4>\n
Some links to news and reports from Amlak Real Estate Newspaper Issue 186<\/a><\/h4>\n
Real Estate Marketing - Real Estate Projects - Investment Opportunities - Real Estate<\/h4>\n
Aramco Stocks - Building & Construction - Real Estate Marketing<\/h4>\n
Real estate exhibition<\/h4>\n
Real estate marketing<\/h4>\n
Real estate marketing<\/h4>","protected":false},"excerpt":{"rendered":"