{"id":32549,"date":"2021-09-07T15:14:51","date_gmt":"2021-09-07T12:14:51","guid":{"rendered":"https:\/\/amlak.net.sa\/?p=32549"},"modified":"2021-09-07T15:14:51","modified_gmt":"2021-09-07T12:14:51","slug":"%d9%85%d8%b9-%d8%af%d8%ae%d9%88%d9%84%d9%87%d8%a7-%d8%ad%d9%8a%d8%b2-%d8%a7%d9%84%d9%86%d9%81%d8%a7%d8%b0-%d8%a3%d9%85%d9%84%d8%a7%d9%83-%d8%aa%d8%b1%d8%b5%d8%af-%d8%aa%d8%a3%d8%ab%d9%8a%d8%b1","status":"publish","type":"post","link":"https:\/\/amlak.net.sa\/en\/32549\/","title":{"rendered":"As it comes into effect. \u201cAmlak monitors the impact of real estate advertising regulations on the real estate market"},"content":{"rendered":"

After a large number of awareness campaigns, workshops and opinion polls, the General Authority for Real Estate announced the entry into force of the \u201cStandards for Licensing and Classification of Electronic Real Estate Platforms\u201d and \u201cReal Estate Advertising Controls\u201d, and their entry into force starting from the second of September 2021, as these controls aim to limit fictitious advertisements related to the real estate sector to enhance its reliability and raise the level of credibility of licensed electronic real estate platforms.<\/strong><\/p>\n\n\n\n

Amlak newspaper monitored the changes in the real estate market before and during the implementation of these controls, as many communication groups and unofficial electronic markets began to disappear and exit for fear of legal accountability, especially others tried to take the official route and educate their visitors about the real estate advertising controls.<\/p>\n\n\n\n

Pre-regulation randomness<\/span><\/strong><\/h3>\n\n\n\n
\"\"<\/a><\/figure>\n\n\n\n

For his part, real estate marketer Mojab bin Saif (Basma SAS Company) in Riyadh pointed out to Amlak that the real estate brokerage commission made many enter the real estate sector without knowing what negative damages the advertiser may cause, as there may be major disputes between partners or heirs, in addition to listing information without obtaining official approvals for that.<\/p>\n\n\n\n

\u201cThe real estate brokerage commission has opened the door to randomness and the day has come when it is officially regulated\u201d<\/span><\/u><\/strong><\/p><\/blockquote>\n\n\n\n

With the spread of electronic communication programs, the message has shifted from one device to another, and the direct seller may have dismissed the sale, or it has been sold, or the building components have been modified or the property has been completely demolished, while the advertisement is still shifting from one device to another, affecting the real estate market, so the voices of real estate offices rose to stop this randomness and put an end to it, and the day came when we hear the good news that limits this phenomenon, corrects mistakes and organizes it properly, which is what we have been waiting for a long time.<\/p>\n\n\n\n

According to Amlak's monitoring, a number of warning messages have recently spread in electronic groups on social media sites not to advertise a property except through the owner or the legal agent to avoid entering into legal accountability and applying the regulations currently in force.<\/p>\n\n\n\n

Achieving transparency in the real estate market<\/span><\/strong><\/h3>\n\n\n\n
\"\"<\/a><\/figure>\n\n\n\n

Dr. Abdullah Al-Maghlouth, an economist and member of the Saudi Economics Society, pointed out that the launch of the General Authority for Real Estate, advertising controls and licensing standards for electronic real estate platforms leads to the regulation of the market, in order to achieve the principle of transparency and raise the level of credibility, and obtaining an official license for electronic real estate platforms comes within the framework of unifying real estate efforts and adjusting their compass, which increases the stability, growth and prosperity of the market, which is a good indicator of the development of the real estate market in the Kingdom to achieve Vision 2030 aimed at governing the real estate sector to keep pace with the evolving global trends.<\/p>\n\n\n\n

\u201cThe new regulations are a good indicator of the development of the real estate market in the Kingdom in line with Vision 2030\u201d<\/span><\/u><\/strong><\/p><\/blockquote>\n\n\n\n

The issuance of these regulations comes as part of the Authority's role in regulating the real estate sector, preserving the rights of real estate dealers, enhancing the governance of the sector, raising the efficiency of its performance, maintaining its sustainability and serving its partners, and raising the level of transparency of the sector.<\/p>\n\n\n\n

4 pillars that increase the efficiency of the real estate sector<\/span><\/strong><\/h3>\n\n\n\n

These efforts come in implementation of the comprehensive strategic plan for the real estate sector, and in fulfillment of KDIPA's vision to make the real estate sector attractive, vibrant, and characterized by confidence and innovation.<\/p>\n\n\n\n

It is expected that this strategy will raise the efficiency of the real estate sector in the Kingdom, encourage investment in it, achieve the strategic vision of the real estate sector in the Kingdom, and make a qualitative leap in updating regulations and issuing legislation, as it was built on 4 pillars: real estate sector governance, sector empowerment and sustainability, market effectiveness, and partner service. .<\/p>\n\n\n\n

7 taboos you need to make sure you don't have in your real estate ad:<\/span><\/strong><\/h3>\n\n\n\n
\n

1- Violation of Islamic instructions, regulations and instructions in the Kingdom, or prevailing customs.<\/p>\n\n\n\n

2- Indecent exposure.<\/p>\n\n\n\n

3- Violation of intellectual property rights.<\/p>\n\n\n\n

4) Negatively exposing competitors, private sector organizations, or others.<\/p>\n\n\n\n

5- Statements or references that are understood to discriminate against anyone.<\/p>\n\n\n\n

6- Photos, data, location, or views that are misleading or do not belong to the advertised property.<\/p>\n\n\n\n

7- The presence of the logo of the Public Authority for Real Estate or any other government agencies without prior authorization.<\/p>\n<\/div><\/div>\n\n\n\n

10 regulations governing \u201creal estate advertising\u201d:<\/span><\/strong><\/h3>\n\n\n\n
\n

1. Being honest and truthful<\/p>\n\n\n\n

2- Stay away from anything that causes confusion or misleads the public.<\/p>\n\n\n\n

3- Adhere to the general guide for advertising content controls.<\/p>\n\n\n\n

4- Commitment to what is issued by the competent authorities to regulate ethical and media content (traditional\/electronic).<\/p>\n\n\n\n

5- Commitment to the official names of cities, neighborhoods, streets, and types of real estate, and it is permissible to add customary names.<\/p>\n\n\n\n

6- Prohibiting the publication of fictitious real estate advertisements for the purpose of collecting data of recipients or the public or any other purpose.<\/p>\n\n\n\n

7- The real estate advertisement must be removed within a period not exceeding two days from the date of completion or completion of its purpose.<\/p>\n\n\n\n

8- The Real Estate Authority monitors compliance with the provisions of these regulations and refers violations to the competent authorities to take legal action.<\/p>\n\n\n\n

9- Exempted from the application of the provisions of the regulations: (real estate advertisements from government agencies - off-plan sale or rental advertisements).<\/p>\n\n\n\n

10- These regulations shall be enforced after they are published in the Official Gazette after 90 days from the date of publication.<\/p>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"

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more<\/a><\/p>","protected":false},"author":10,"featured_media":35376,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"0","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[100],"tags":[],"class_list":["post-32549","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-residential"],"acf":{"amlak_post_excerpt":"","amlak_post_excerpt_source":{"label":"Amlak post 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