{"id":56228,"date":"2023-05-13T07:10:38","date_gmt":"2023-05-13T04:10:38","guid":{"rendered":"https:\/\/amlak.net.sa\/?p=56228"},"modified":"2023-05-13T07:10:38","modified_gmt":"2023-05-13T04:10:38","slug":"%d8%a8%d9%86%d9%83-%d8%a7%d9%84%d9%85%d8%b9%d8%b1%d9%81%d8%a9-%d8%b9%d9%84%d9%85-%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82","status":"publish","type":"post","link":"https:\/\/amlak.net.sa\/en\/56228\/","title":{"rendered":"Knowledge Bank... Marketing science"},"content":{"rendered":"

Marketing Science<\/span><\/strong><\/h4>\n

Competition among producers, combined with a situation where supply exceeds demand, is the basis for the existence of what is known as marketing.<\/p>\n

My personal definition of marketing: Marketing is the art of using science to identify consumers\u2019 desires and how to satisfy them, while offering products and services in a form and at a price that appeal to a broad segment of the target audience.<\/p>\n

One of the most important roles of marketers is to demonstrate Product Features<\/a> It also satisfies the customer\u2019s needs, which is different from simply highlighting the product\u2019s features and specifications; customers make a purchase decision when they recognize the product\u2019s benefits and how it can make their lives better and easier.<\/p>\n

- Marketing Mix<\/a> (Product \u2013 Price \u2013 Market \u2013 Promotion) remained in use until 1981, when three additional elements were added: (marketers \u2013 packaging \u2013 physical evidence). To address global population growth, product diversity, and the intensity of competition, it became necessary to develop the theory of marketing expansion.<\/p>\n

Product: It must have good specifications and features that make customers choose it over other products.<\/p>\n

Price: The product\u2019s price is set to ensure it holds its own among competitors, taking into account the nature and purchasing power of the target customers, while at the same time generating profits for the company.<\/p>\n

Market: The market is segmented into several segments, and the best approach to reach each segment is identified, distinguishing between traditional on-the-ground marketing and digital marketing through websites, given that customers differ in their financial capabilities, preferences, and purchasing decision-making culture.<\/p>\n

Promotion: The promotion strategy encompasses everything people need to know about the product, from the brand and marketing plan to pricing, packaging, and product presentation, ensuring that the sales process is completed all the way through to the after-sales phase and customer service.<\/p>\n

Marketing Team: We must select a team with sufficient knowledge, competence, and experience to achieve our goals.<\/p>\n

Packaging: For customers, the product\u2019s external appearance is just as important as its features, and it is essential to measure customer satisfaction with the products in order to sustain sales and generate profits.<\/p>\n

Physical Evidence: How customers think, what their impressions and evaluations of the product are, and the impact of the brand on their purchasing decisions.<\/p>\n

Marketing is a field that requires talent, vision, and practical experience to achieve success.<\/p>\n

Sami Abdel Aziz<\/strong><\/span><\/p>\n

Marketing expert<\/strong><\/span><\/p>\n

Samy.safeer2008@gmail.com<\/p>","protected":false},"excerpt":{"rendered":"

Reading time: <\/span> 2<\/span> Minutes<\/span><\/span>Marketing: Competition among producers, coupled with a supply that exceeds demand, is the essence of what we call marketing. My personal definition of marketing: Marketing is the art of using science to identify consumers\u2019 desires and how to satisfy them, while offering products and services in a form and at a price that appeals to a broad segment of the target audience. One of the most important roles of marketers is to highlight the benefits \u2026 Read more<\/a><\/p>","protected":false},"author":32,"featured_media":52384,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"0","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"footnotes":""},"categories":[117],"tags":[],"class_list":["post-56228","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industrial-logistics"],"acf":{"amlak_post_excerpt":"","amlak_post_excerpt_source":{"label":"Amlak 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