{"id":56770,"date":"2023-06-04T11:32:28","date_gmt":"2023-06-04T08:32:28","guid":{"rendered":"https:\/\/amlak.net.sa\/?p=56770"},"modified":"2023-06-04T11:32:28","modified_gmt":"2023-06-04T08:32:28","slug":"%d8%a7%d9%84%d8%aa%d9%82%d9%8a%d9%8a%d9%85-%d8%a7%d9%84%d8%b3%d9%86%d9%88%d9%8a-%d9%84%d9%84%d9%85%d9%88%d8%b8%d9%81","status":"publish","type":"post","link":"https:\/\/amlak.net.sa\/en\/56770\/","title":{"rendered":"\u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0633\u0646\u0648\u064a \u0644\u0644\u0645\u0648\u0638\u0641"},"content":{"rendered":"

\u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0633\u0646\u0648\u064a \u0644\u0644\u0645\u0648\u0638\u0641<\/strong><\/span><\/h4>\n

Dr.. Mons Shujaa<\/span><\/h4>\n

\u0644\u0639\u0644 \u0645\u0646 \u0623\u0628\u0631\u0632 \u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u0646\u062c\u0627\u062d \u0644\u0623\u064a \u0645\u0646\u0634\u0623\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0643\u0627\u0646\u062a \u0623\u0648 \u063a\u064a\u0631 \u0631\u0628\u062d\u064a\u0629 \u0647\u0648 \u0648\u062c\u0648\u062f \u0645\u0642\u0627\u064a\u064a\u0633 \u0644\u062a\u062a\u0628\u0639 \u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646<\/a><\/span> \u0627\u0644\u0639\u0627\u0645\u0644\u064a\u0646 \u0628\u0647\u0627 \u0639\u0644\u0649 \u0645\u062e\u062a\u0644\u0641 \u0627\u0644\u0645\u0633\u062a\u0648\u064a\u0627\u062a \u0627\u0644\u0625\u062f\u0627\u0631\u064a\u0629 \u0648\u0627\u0644\u062a\u064a \u063a\u0627\u0644\u0628\u0627\u064b \u0645\u0646 \u064a\u062d\u062f\u062f \u0628\u0647\u0627 \u0645\u0627\u0647\u064a\u0629 \u0627\u0644\u0645\u0647\u0627\u0645 \u0627\u0644\u0645\u0637\u0644\u0648\u0628\u0629 \u0645\u0646\u0647 \u0648\u0622\u0644\u064a\u0629 \u0645\u062a\u0627\u0628\u0639\u062a\u0647\u0627 \u0648\u0625\u0644\u0649 \u0645\u0646 \u0645\u0631\u062c\u0639\u064a\u062a\u0647\u0627 \u0648\u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0633\u0646\u0648\u064a \u0627\u0644\u0645\u0637\u0644\u0648\u0628 \u0644\u0643\u0644 \u0631\u0628\u0639 \u0645\u0646 \u0627\u0644\u0633\u0646\u0629 \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0628\u0647\u0627.<\/p>\n

\u0648\u0645\u0646 \u0623\u0647\u0645 \u062a\u0644\u0643 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0647\u0648 \u0645\u0627 \u064a\u0639\u0631\u0641 \u0628\u0628\u0637\u0627\u0642\u0629 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u062a\u0648\u0627\u0632\u0646<\/a><\/span> (Balanced Scorecard) \u0648\u062a\u062e\u062a\u0635\u0631 BSC \u0648\u0627\u0644\u062a\u064a \u062a\u0639\u062a\u0628\u0631 \u0645\u0646 \u0623\u0647\u0645 \u0627\u062f\u0648\u0627\u062a \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0648\u064a\u062a\u0645 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627 \u0644\u062a\u062a\u0628\u0639 \u0648\u062a\u0646\u0641\u064a\u0630 \u0623\u0646\u0634\u0637\u0629 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0627\u0644\u0639\u0627\u0645\u0644\u064a\u0646 \u062a\u062d\u062a \u0625\u0645\u0631\u0629 \u062a\u0644\u0643 \u0627\u0644\u0625\u062f\u0627\u0631\u0627\u062a \u0644\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u0648\u0636\u0648\u0639\u0629 \u0645\u0646 \u0642\u0628\u0644 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0639\u0644\u064a\u0627.<\/p>\n

\u0648\u0646\u0642\u0633\u0645 \u0644\u0623\u0631\u0628\u0639\u0629 \u0645\u062d\u0627\u0648\u0631 \u0631\u0626\u064a\u0633\u064a\u0629:<\/p>\n

    \n
  1. \u0627\u0644\u0645\u062d\u0648\u0631 \u0627\u0644\u0645\u0627\u0644\u064a \u0648\u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a Financial Perspective<\/li>\n
  2. \u0645\u062d\u0648\u0631 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 Customers<\/li>\n
  3. \u0627\u0644\u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629 Internal Processes<\/li>\n
  4. \u0627\u0644\u062a\u0646\u0645\u064a\u0629 – \u0627\u0644\u062a\u062f\u0631\u064a\u0628 – \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0628\u0634\u0631\u064a\u0629 \u0648\u0646\u0638\u0645 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a Learning Growth, Innovation and Information Technology<\/li>\n<\/ol>\n

    \u0628\u062d\u064a\u062b \u064a\u062a\u0645 \u0648\u0636\u0639 \u0648\u0632\u0646 \u0646\u0633\u0628\u064a \u0644\u0643\u0644 \u0645\u0639\u064a\u0627\u0631 \u0645\u0646 \u0647\u0630\u0647 \u0627\u0644\u0645\u0639\u0627\u064a\u064a\u0631 \u0643\u064a \u064a\u0635\u0628\u062d \u0627\u0644\u0645\u062c\u0645\u0644 100% \u0648\u063a\u0627\u0644\u0628\u0627\u064b \u0645\u0627 \u064a\u0633\u062a\u062d\u0648\u0630 \u0627\u0644\u0645\u062d\u0648\u0631 \u0627\u0644\u0645\u0627\u0644\u064a \u0639\u0644\u0649 \u0627\u0644\u0646\u0635\u064a\u0628 \u0627\u0644\u0623\u0643\u0628\u0631 \u0645\u0646 \u0627\u0644\u0648\u0632\u0646 \u0628\u062d\u064a\u062b \u064a\u062d\u062a\u0644 \u0645\u0646 50% \u0627\u0644\u0649 70% \u0641\u064a \u0627\u0644\u0645\u0646\u0634\u0622\u062a \u0627\u0644\u0647\u0627\u062f\u0641\u0629 \u0644\u0644\u0631\u0628\u062d \u0628\u064a\u0646\u0645\u0627 \u064a\u062a\u0645 \u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u0646\u0633\u0628\u0629 \u0627\u0644\u0645\u062a\u0628\u0642\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u062d\u0627\u0648\u0631 \u0627\u0644\u062b\u0644\u0627\u062b \u0627\u0644\u062a\u0627\u0644\u064a\u0629.<\/p>\n

    \u0648\u0645\u0627 \u064a\u0645\u064a\u0632 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0647\u0630\u0627 \u0627\u0644\u0646\u0647\u062c \u0645\u0646 \u0627\u0644\u0642\u064a\u0627\u0633 \u0647\u0648 \u0648\u0636\u0648\u062d \u0627\u0644\u0645\u0637\u0644\u0648\u0628 \u0645\u0646 \u0643\u0627\u0641\u0629 \u0627\u0644\u0625\u062f\u0627\u0631\u0627\u062a \u0648\u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u062d\u0633\u0628 \u0627\u0644\u062a\u0633\u0644\u0633\u0644 \u0627\u0644\u0625\u062f\u0627\u0631\u064a \u0648\u0645\u0646 \u0646\u0627\u062d\u064a\u0629 \u0623\u062e\u0631\u0649 \u0648\u0636\u0648\u062d \u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u062a\u064a \u0633\u064a\u062a\u0645 \u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0645\u0648\u0638\u0641 \u0628\u0647\u0627 \u062e\u0644\u0627\u0644 \u0627\u0644\u0641\u062a\u0631\u0629 \u0627\u0644\u0631\u0628\u0639\u064a\u0629 \u0648\u0627\u0644\u0645\u062d\u0635\u0644\u0629 \u0627\u0644\u0633\u0646\u0648\u064a\u0629 \u0644\u0645\u062c\u0645\u0648\u0639 \u062a\u0644\u0643 \u0627\u0644\u0623\u0631\u0628\u0627\u0639 \u0648\u0628\u0647\u0630\u0647 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u064a\u062a\u0645 \u0627\u0644\u062a\u0642\u0644\u064a\u0644 \u0628\u0635\u0648\u0631\u0629 \u0643\u0628\u064a\u0631\u0629 \u0645\u0646 \u0627\u0644\u0627\u062c\u062a\u0647\u0627\u062f\u0627\u062a \u0627\u0644\u0634\u062e\u0635\u064a\u0629 \u0623\u0648 \u0627\u0644\u0627\u0646\u062d\u0631\u0627\u0641 \u0641\u064a \u0627\u0644\u062a\u0642\u064a\u064a\u0645 \u0633\u0648\u0627\u0621 \u0645\u0639 \u0627\u0648 \u0636\u062f \u0627\u0644\u0645\u0648\u0638\u0641 \u0648\u0643\u0630\u0644\u0643 \u0633\u0647\u0648\u0644\u0629 \u0627\u0644\u0645\u062a\u0627\u0628\u0639\u0629 \u0644\u0644\u0646\u062a\u0627\u0626\u062c \u0645\u0646 \u0642\u0628\u0644 \u0645\u062c\u0644\u0633 \u0627\u0644\u0625\u062f\u0627\u0631\u0629.<\/p>\n

    @MounesShujaa<\/p>\n

    Specializing in real estate finance and performance<\/p>","protected":false},"excerpt":{"rendered":"

    Reading time: <\/span> < 1<\/span> Minute<\/span><\/span>\u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0633\u0646\u0648\u064a \u0644\u0644\u0645\u0648\u0638\u0641<\/p>","protected":false},"author":10,"featured_media":29216,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"0","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[91],"tags":[],"class_list":["post-56770","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-research"],"acf":{"amlak_post_excerpt":"","amlak_post_excerpt_source":{"label":"Amlak post excerpt","type":"text","formatted_value":""}},"featured_image_urls":{"full":["https:\/\/amlak.net.sa\/wp-content\/uploads\/2020\/05\/\u062f.-\u0645\u0648\u0646\u0633-\u0634\u062c\u0627\u0639-\u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f.jpg",1191,1023,false],"thumbnail":["https:\/\/amlak.net.sa\/wp-content\/uploads\/2020\/05\/\u062f.-\u0645\u0648\u0646\u0633-\u0634\u062c\u0627\u0639-\u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f-150x150.jpg",150,150,true],"medium":["https:\/\/amlak.net.sa\/wp-content\/uploads\/2020\/05\/\u062f.-\u0645\u0648\u0646\u0633-\u0634\u062c\u0627\u0639-\u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f-300x258.jpg",300,258,true],"medium_large":["https:\/\/amlak.net.sa\/wp-content\/uploads\/2020\/05\/\u062f.-\u0645\u0648\u0646\u0633-\u0634\u062c\u0627\u0639-\u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f-768x660.jpg",768,660,true],"large":["https:\/\/amlak.net.sa\/wp-content\/uploads\/2020\/05\/\u062f.-\u0645\u0648\u0646\u0633-\u0634\u062c\u0627\u0639-\u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f-1024x880.jpg",1024,880,true],"1536x1536":["https:\/\/amlak.net.sa\/wp-content\/uploads\/2020\/05\/\u062f.-\u0645\u0648\u0646\u0633-\u0634\u062c\u0627\u0639-\u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f.jpg",1191,1023,false],"2048x2048":["https:\/\/amlak.net.sa\/wp-content\/uploads\/2020\/05\/\u062f.-\u0645\u0648\u0646\u0633-\u0634\u062c\u0627\u0639-\u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f.jpg",1191,1023,false],"trp-custom-language-flag":["https:\/\/amlak.net.sa\/wp-content\/uploads\/2020\/05\/\u062f.-\u0645\u0648\u0646\u0633-\u0634\u062c\u0627\u0639-\u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f.jpg",14,12,false],"event-thumbnail":["https:\/\/amlak.net.sa\/wp-content\/uploads\/2020\/05\/\u062f.-\u0645\u0648\u0646\u0633-\u0634\u062c\u0627\u0639-\u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f-300x200.jpg",300,200,true],"event-medium":["https:\/\/amlak.net.sa\/wp-content\/uploads\/2020\/05\/\u062f.-\u0645\u0648\u0646\u0633-\u0634\u062c\u0627\u0639-\u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f-600x400.jpg",600,400,true],"event-large":["https:\/\/amlak.net.sa\/wp-content\/uploads\/2020\/05\/\u062f.-\u0645\u0648\u0646\u0633-\u0634\u062c\u0627\u0639-\u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f-1191x800.jpg",1191,800,true],"event-hero":["https:\/\/amlak.net.sa\/wp-content\/uploads\/2020\/05\/\u062f.-\u0645\u0648\u0646\u0633-\u0634\u062c\u0627\u0639-\u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f.jpg",1191,1023,false]},"author_info":{"info":["\u0627\u0645\u0644\u0627\u0643 \u0627\u0644\u0639\u0642\u0627\u0631\u064a\u0629"]},"category_info":"\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0623\u0628\u062d\u0627\u062b<\/a>","tag_info":"\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0623\u0628\u062d\u0627\u062b","comment_count":"0","_links":{"self":[{"href":"https:\/\/amlak.net.sa\/en\/wp-json\/wp\/v2\/posts\/56770","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/amlak.net.sa\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amlak.net.sa\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amlak.net.sa\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/amlak.net.sa\/en\/wp-json\/wp\/v2\/comments?post=56770"}],"version-history":[{"count":0,"href":"https:\/\/amlak.net.sa\/en\/wp-json\/wp\/v2\/posts\/56770\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amlak.net.sa\/en\/wp-json\/wp\/v2\/media\/29216"}],"wp:attachment":[{"href":"https:\/\/amlak.net.sa\/en\/wp-json\/wp\/v2\/media?parent=56770"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amlak.net.sa\/en\/wp-json\/wp\/v2\/categories?post=56770"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amlak.net.sa\/en\/wp-json\/wp\/v2\/tags?post=56770"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}