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<\/a><\/p>\nHis Highness the Emir of Asir emphasized that the launch of the Asir Tourism Identity under the slogan \u201cAsir Tahlul\u201d as the first regional tourism identity in the Kingdom comes as an extension of the keenness of the wise leadership - may Allah support them - and their constant interest in making the Asir region a global destination throughout the year.<\/p>\n
He deputized Prince Turki bin Talal to launch the tourism identity \u201cKaram Al Aroma\u201c, the \u201cpeople and land\u201d of Asir, whose importance comes based on the current awareness that does not reflect the strengths of the region and its comparative advantage, which reduced tourists' enjoyment of its unique experiences, so that the tourism identity is a story that tells the reimagining of an entire land with its experiences, nature, culture, arts and vibrant colors, in an urgent approach to reshape understanding and discover the region's authentic and natural treasures as never seen before.<\/p>\n
Prince Turki bin Talal praised the role of the people and land of Asir in consolidating the concept of the region's tourism identity. They are the men of Asir. Pure in heart, generous in hands. They drive mountains... Their word has deeds. He added, \u201cThe honored people are the women of the region, who are kind-hearted, strong of heart, strong of strength, of high moral character, Arab women of Sass, and tearless, because they have a good heritage,\u201d stressing that the land of Asir \u201cis obligatory to protect, its construction is legitimate, its wealth is heaven and its land is growth, as it is the origin of the good heritage.\u201d.<\/p>\n The Asir Development Authority pointed out that the new tourism identity was based on Asir's strategic goal, which is to make the region a global destination throughout the year, based on its authentic culture and diverse nature, by choosing one of the dialects in Asir, which refers to the intensity of amazement and admiration The identity was designed to be simple and in harmony with the diversity of the region's terrain and its architectural heritage, and was decorated with authentic Arabic calligraphy in a way that reflects the ancient heritage and unique Arabic motifs, while the identity gained its colors from the diversity of the region's terrain in line with its colors and arts such as the Asiri cat.<\/p>\n With the launch of the new tourism identity, the Authority aspires to activate the comparative advantages that the Asir region contains, represented in the ancient heritage, geographical diversity, cold weather, in addition to the mountain peaks that are among the highest peaks in the Arabian Peninsula. These advantages will be activated by preparing tourism experiences in parallel with the development projects that the region will embrace, to receive more than nine million visitors by 2030.<\/p>\n The tourism identity aims to develop new destinations and create attractive experiences, in line with Asir's mountainous, coastal and desert nature.<\/p>\n The Asir Development Authority, in cooperation with Rooh Saudi Arabia, has launched the \u201cDiscover Asir\u201d platform, which will provide information on tourism programs that benefit visitors to the Asir region, in line with the region's new identity, \u201cAsir Tahlul\u201d (Asir Tahlul).<\/p>\n Prince Turki bin Talal deputizes \"Karam Al-Arouma\" in launching Asir's tourism identity.https:\/\/t.co\/J2P0IBCrcn<\/a>#Asir_Tahoul<\/a> | # Asir_Racing_Future<\/a>#was_General<\/a> pic.twitter.com\/E6vvLUcWGr<\/a><\/p>\n - SPA General (@SPAregions) May 2, 2024<\/a><\/p><\/blockquote>\n<\/a><\/p>\n<\/a><\/p>\n\n