{"id":72029,"date":"2024-12-02T11:48:05","date_gmt":"2024-12-02T08:48:05","guid":{"rendered":"https:\/\/amlak.net.sa\/?p=72029"},"modified":"2025-11-26T00:45:29","modified_gmt":"2025-11-26T00:45:29","slug":"%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a9-%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82","status":"publish","type":"post","link":"https:\/\/amlak.net.sa\/en\/72029\/","title":{"rendered":"\u00a0The strategy of entrenching bias in marketing"},"content":{"rendered":"<h4 style=\"text-align: center;\"><span style=\"color: #800000;\">\u00a0<\/span><strong><span style=\"color: #800000;\">The strategy of entrenching bias in marketing<\/span> <\/strong><\/h4>\n<h4><a href=\"https:\/\/amlak.net.sa\/en\/tag\/%d8%af-%d9%85%d9%88%d9%86%d8%b3-%d8%b4%d8%ac%d8%a7%d8%b9\/\"><span style=\"color: #800000;\"><strong>Dr. Moens Shujaa<\/strong><\/span><\/a><\/h4>\n<p>It's no secret to management or business professionals that <span style=\"color: #800000;\"><strong>Administrative sciences<\/strong><\/span> It is inherently characterized by a social aspect since management deals with individuals or groups directly or indirectly during its practice in <strong><a href=\"https:\/\/x.com\/amlak_news\">Business world<\/a><\/strong>Perhaps the marketing aspect is one of the pillars that must take into account these aspects, differences and social characteristics of the target segment to succeed in achieving the marketing goals.<\/p>\n<p style=\"text-align: right;\">In social psychology, the term cognitive bias<a href=\"https:\/\/x.com\/amlak_news\"><strong>\u201c<\/strong><\/a> \u00a0In short, it is a pattern of skewed judgment that distorts an individual's perception so that an inaccurate decision or illogical interpretation is made, including a standard of comparison to what is expected or what is right.<\/p>\n<p>Based on this pattern of cognitive bias and its effectiveness, it is used in many commercials or during the sales process, as the human brain receives the first piece of information it receives and sticks to it and thus biases it, or what is known as <a href=\"https:\/\/x.com\/amlak_news\"><strong>\u201c<\/strong><\/a>For example, if you walk into a store and first see a bag worth 5,000 riyals and then another bag worth 1,000 riyals, the bag with the higher value will appear to you <a href=\"https:\/\/x.com\/amlak_news\"><strong>\u201c<\/strong><\/a>The \u201dthousand riyals\" bag is much cheaper than the first bag, whereas if you saw the thousand riyals bag first, it would have been too expensive for you, but because you saw that more expensive bag first, your brain was biased to that price and took it as an inaccurate point of comparison in judging the second bag, and this strategy is often used by stores with expensive goods such as expensive watches or international brands.<\/p>\n<p>@MounesShujaa<\/p>\n<h4 style=\"text-align: right;\"><span style=\"color: #800000;\">\u00a0<\/span><strong><span style=\"color: #800000;\">The strategy of entrenching bias in marketing<\/span> <\/strong><\/h4>","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading time: <\/span> <span class=\"rt-time\"> &lt; 1<\/span> <span class=\"rt-label rt-postfix\">Minute<\/span><\/span>\u00a0\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u0631\u0633\u064a\u062e \u0627\u0644\u062a\u062d\u064a\u0632 \u0628\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u062f.\u0645\u0624\u0646\u0633 \u0634\u062c\u0627\u0639 \u0644\u0627 \u064a\u062e\u0641\u0649 \u0639\u0644\u0649 \u0627\u0644\u0645\u062a\u062e\u0635\u0635\u064a\u0646 \u0641\u064a \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0623\u0648 \u0631\u062c\u0627\u0644 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0628\u0623\u0646 \u0627\u0644\u0639\u0644\u0648\u0645 \u0627\u0644\u0625\u062f\u0627\u0631\u064a\u0629 \u062a\u062a\u0633\u0645 \u0628\u0637\u0628\u064a\u0639\u062a\u0647\u0627 \u0628\u0648\u062c\u0648\u062f \u062c\u0627\u0646\u0628 \u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0646\u0638\u0631\u0627\u064b \u0644\u0643\u0648\u0646 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u062a\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0627\u0644\u0623\u0641\u0631\u0627\u062f \u0623\u0648 \u0627\u0644\u062c\u0645\u0627\u0639\u0627\u062a \u0628\u0634\u0643\u0644 \u0645\u0628\u0627\u0634\u0631 \u0623\u0648 \u063a\u064a\u0631 \u0645\u0628\u0627\u0634\u0631 \u062e\u0644\u0627\u0644 \u0645\u0645\u0627\u0631\u0633\u062a\u0647\u0627 \u0641\u064a \u0639\u0627\u0644\u0645 \u0627\u0644\u0623\u0639\u0645\u0627\u0644\u060c \u0648\u0644\u0639\u0644 \u0627\u0644\u062c\u0627\u0646\u0628 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0647\u0648 \u0623\u062d\u062f \u0627\u0644\u0631\u0643\u0627\u0626\u0632 \u0627\u0644\u062a\u064a \u0644\u0627\u0628\u062f \u0623\u0646 \u062a\u0631\u0627\u0639\u064a \u062a\u0644\u0643 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