{"id":73777,"date":"2025-01-27T11:47:44","date_gmt":"2025-01-27T08:47:44","guid":{"rendered":"https:\/\/amlak.net.sa\/?p=73777"},"modified":"2025-11-25T23:52:45","modified_gmt":"2025-11-25T23:52:45","slug":"%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d8%a7%d9%84%d8%b9%d9%82%d8%a7%d8%b1%d9%8a-%d8%a7%d9%84%d8%b1%d9%82%d9%85%d9%8a","status":"publish","type":"post","link":"https:\/\/amlak.net.sa\/en\/73777\/","title":{"rendered":"Real Estate Marketing in the Digital Age"},"content":{"rendered":"<h4 style=\"text-align: center;\"><span style=\"color: #800000;\"><strong>Real Estate Marketing in the Digital Age<\/strong><\/span><\/h4>\n<p><strong>Lana Fahad Al-Shabaneh<\/strong><\/p>\n<p>The real estate sector is increasingly competitive in light of ongoing economic and technological developments, requiring real estate brokers and developers to embrace <span style=\"color: #800000;\"><strong><a style=\"color: #800000;\" href=\"https:\/\/www.monshaat.gov.sa\/ar\/node\/13331\">Innovative marketing strategies<\/a><\/strong><\/span> Today's real estate marketing has become more diverse and requires the use of advanced digital tools and a deep understanding of market needs.<\/p>\n<p>At the forefront of these strategies are <span style=\"color: #800000;\"><strong><a style=\"color: #800000;\" href=\"https:\/\/amlak.net.sa\/en\/71429\/\">Digital marketing<\/a><\/strong><\/span>Thanks to various online platforms such as search engines and social media, developers can reach a wide audience through targeted advertisements that suit the interests and preferences of customers: Search engines and social media, developers can reach a wide audience through targeted ads that match the interests and preferences of customers, in addition to that, visual content such as professional videos and high-quality images contribute to highlighting real estate in an attractive way, which contributes to attracting the customer's attention and increasing the likelihood of making a purchase decision.<\/p>\n<p>For example, one of Saudi Arabia's leading real estate companies launched an innovative marketing campaign that offered online virtual tours using virtual reality technologies, allowing customers to explore residential units remotely in an interactive way, which accelerated the decision-making process for many customers.<\/p>\n<p>Moreover, excellent service remains a pivotal factor in building long-term client relationships. Providing professional and reliable advice, coupled with special attention to the client's experience, enhances reputation and increases the chances of attracting new clients, and positive ratings and reviews play an important role in building trust and strengthening relationships.<\/p>\n<p>In conclusion, successful real estate marketing is the one that blends the use of modern digital tools and providing a distinctive service focused on meeting the needs of customers through these strategies, developers and real estate brokers can achieve success and growth in a competitive real estate market.<\/p>\n<p><span style=\"color: #800000;\"><strong>Writer and journalist<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading time: <\/span> <span class=\"rt-time\"> &lt; 1<\/span> <span class=\"rt-label rt-postfix\">Minute<\/span><\/span>Real Estate Marketing in the Digital Age - Lana Al-Shabana<\/p>","protected":false},"author":10,"featured_media":57436,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"0","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[119],"tags":[],"class_list":["post-73777","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate-finance"],"acf":{"amlak_post_excerpt":"\u062a\u0628\u0646\u064a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0631\u0642\u0645\u064a\u0629\u060c \u0645\u062d\u062a\u0648\u0649 \u0645\u0631\u0626\u064a \u0648\u062e\u062f\u0645\u0629 \u0645\u062a\u0645\u064a\u0632\u0629 \u0644\u062a\u0639\u0632\u064a\u0632 \u062c\u0630\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0628\u0646\u0627\u0621 \u0627\u0644\u062b\u0642\u0629","amlak_post_excerpt_source":{"label":"Amlak post excerpt","type":"text","formatted_value":"\u062a\u0628\u0646\u064a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0631\u0642\u0645\u064a\u0629\u060c \u0645\u062d\u062a\u0648\u0649 \u0645\u0631\u0626\u064a \u0648\u062e\u062f\u0645\u0629 \u0645\u062a\u0645\u064a\u0632\u0629 \u0644\u062a\u0639\u0632\u064a\u0632 \u062c\u0630\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0628\u0646\u0627\u0621 \u0627\u0644\u062b\u0642\u0629"}},"featured_image_urls":{"full":["https:\/\/amlak.net.sa\/wp-content\/uploads\/2023\/06\/\u0639\u0642\u0627\u0631\u0627\u062a-\u0633\u0639\u0648\u062f\u064a\u0629.jpg",1280,720,false],"thumbnail":["https:\/\/amlak.net.sa\/wp-content\/uploads\/2023\/06\/\u0639\u0642\u0627\u0631\u0627\u062a-\u0633\u0639\u0648\u062f\u064a\u0629-150x150.jpg",150,150,true],"medium":["https:\/\/amlak.net.sa\/wp-content\/uploads\/2023\/06\/\u0639\u0642\u0627\u0631\u0627\u062a-\u0633\u0639\u0648\u062f\u064a\u0629-300x169.jpg",300,169,true],"medium_large":["https:\/\/amlak.net.sa\/wp-content\/uploads\/2023\/06\/\u0639\u0642\u0627\u0631\u0627\u062a-\u0633\u0639\u0648\u062f\u064a\u0629-768x432.jpg",768,432,true],"large":["https:\/\/amlak.net.sa\/wp-content\/uploads\/2023\/06\/\u0639\u0642\u0627\u0631\u0627\u062a-\u0633\u0639\u0648\u062f\u064a\u0629-1024x576.jpg",1024,576,true],"1536x1536":["https:\/\/amlak.net.sa\/wp-content\/uploads\/2023\/06\/\u0639\u0642\u0627\u0631\u0627\u062a-\u0633\u0639\u0648\u062f\u064a\u0629.jpg",1280,720,false],"2048x2048":["https:\/\/amlak.net.sa\/wp-content\/uploads\/2023\/06\/\u0639\u0642\u0627\u0631\u0627\u062a-\u0633\u0639\u0648\u062f\u064a\u0629.jpg",1280,720,false],"trp-custom-language-flag":["https:\/\/amlak.net.sa\/wp-content\/uploads\/2023\/06\/\u0639\u0642\u0627\u0631\u0627\u062a-\u0633\u0639\u0648\u062f\u064a\u0629.jpg",18,10,false],"event-thumbnail":["https:\/\/amlak.net.sa\/wp-content\/uploads\/2023\/06\/\u0639\u0642\u0627\u0631\u0627\u062a-\u0633\u0639\u0648\u062f\u064a\u0629-300x200.jpg",300,200,true],"event-medium":["https:\/\/amlak.net.sa\/wp-content\/uploads\/2023\/06\/\u0639\u0642\u0627\u0631\u0627\u062a-\u0633\u0639\u0648\u062f\u064a\u0629-600x400.jpg",600,400,true],"event-large":["https:\/\/amlak.net.sa\/wp-content\/uploads\/2023\/06\/\u0639\u0642\u0627\u0631\u0627\u062a-\u0633\u0639\u0648\u062f\u064a\u0629-1200x720.jpg",1200,720,true],"event-hero":["https:\/\/amlak.net.sa\/wp-content\/uploads\/2023\/06\/\u0639\u0642\u0627\u0631\u0627\u062a-\u0633\u0639\u0648\u062f\u064a\u0629.jpg",1280,720,false]},"author_info":{"info":["\u0627\u0645\u0644\u0627\u0643 \u0627\u0644\u0639\u0642\u0627\u0631\u064a\u0629"]},"category_info":"<a href=\"https:\/\/amlak.net.sa\/en\/category\/finance-investment\/real-estate-finance\/\" rel=\"category tag\">\u062a\u0645\u0648\u064a\u0644 \u0639\u0642\u0627\u0631\u064a<\/a>","tag_info":"\u062a\u0645\u0648\u064a\u0644 \u0639\u0642\u0627\u0631\u064a","comment_count":"0","_links":{"self":[{"href":"https:\/\/amlak.net.sa\/en\/wp-json\/wp\/v2\/posts\/73777","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/amlak.net.sa\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amlak.net.sa\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amlak.net.sa\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/amlak.net.sa\/en\/wp-json\/wp\/v2\/comments?post=73777"}],"version-history":[{"count":0,"href":"https:\/\/amlak.net.sa\/en\/wp-json\/wp\/v2\/posts\/73777\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amlak.net.sa\/en\/wp-json\/wp\/v2\/media\/57436"}],"wp:attachment":[{"href":"https:\/\/amlak.net.sa\/en\/wp-json\/wp\/v2\/media?parent=73777"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amlak.net.sa\/en\/wp-json\/wp\/v2\/categories?post=73777"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amlak.net.sa\/en\/wp-json\/wp\/v2\/tags?post=73777"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}