Sessions at the first International Floating Franchise Exhibition, held in Jeddah with the participation of entrepreneurs and investors from inside and outside the Kingdom, focused on how to expand in the field of franchising, and opportunities for Saudi brands to move into international markets.
\nDuring the session, participants discussed the remarkable growth of the franchise sector in Saudi Arabia, driven by the Kingdom's Vision 2030 to support international investment opportunities, and the most important strategies and tools needed for the successful expansion of Saudi brands globally.
\nParticipants also reviewed several successful Saudi brands in sectors such as restaurants, cafes, education, tourism, and other sectors that have great potential for global expansion, especially in markets that value Saudi products that are known for their quality, in addition to being halal.
\nThe session also touched on the most important expansion steps to support Saudi franchising globally, through analyzing opportunities and challenges in foreign markets, selecting and studying target markets, learning about their culture, modifying the product to suit the new culture, using direct marketing and digital marketing, and participating in local and international exhibitions.<\/p>","protected":false},"excerpt":{"rendered":"
Reading time: <\/span> < 1<\/span> Minute<\/span><\/span>Sessions at the first International Floating Franchise Exhibition, held in Jeddah with the participation of entrepreneurs and investors from inside and outside the Kingdom, focused on how to expand in the field of franchising, and opportunities for Saudi brands to move to international markets. During the session, participants discussed the remarkable growth of the franchise sector in the Kingdom, driven by the Kingdom's Vision 2030, which aims to support investment opportunities ... 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