{"id":77871,"date":"2025-05-13T11:11:59","date_gmt":"2025-05-13T08:11:59","guid":{"rendered":"https:\/\/amlak.net.sa\/?p=77871"},"modified":"2025-11-25T22:06:12","modified_gmt":"2025-11-25T22:06:12","slug":"%d8%a7%d9%84%d9%88%d8%b3%d8%b7%d8%a7%d8%a1-%d8%a7%d9%84%d8%b9%d9%82%d8%a7%d8%b1%d9%8a%d9%88%d9%86","status":"publish","type":"post","link":"https:\/\/amlak.net.sa\/en\/77871\/","title":{"rendered":"Survey: How do real estate brokers cope with market downturns?"},"content":{"rendered":"

\"\"<\/h4>\n

How do real estate brokers cope with market downturns?<\/strong><\/span><\/h4>\n

Reconnaissance: Abdullah Alsalih<\/strong><\/span>: Real estate brokers face significant challenges during periods of stagnation<\/a><\/strong> that dominate the market<\/span> From time to time, depending on the changes in the industry, the best brokers demonstrate their abilities and skills in achieving successful deals, while others are dedicated to planning beyond this stage.<\/p>\n

Amlak real estate newspaper conducted a survey on How brokers are coping with the market downturn<\/a><\/strong><\/span>\u061f<\/p>\n

=\u00a0 =<\/p>\n

Abdullah Al Ayyash: <\/strong>The period of recession and correction may exceed six months<\/strong><\/span><\/h4>\n

\"\"<\/p>\n

Abdullah Al Ayyash, General Manager of Sima Home Real Estate, explained that the recession in the real estate market is an opportunity to collect comprehensive data on offers and owners until the period of stability and balance, after which intensive work is done on the offers that have been collected, and the period of sales activity and implementation is sometimes as short as ten days, and then the recession returns after that.<\/p>\n

Al Ayyash pointed out that some of the recession and correction period may exceed two to six months, so we collect offers until the period of activity, then implementation begins in an accelerated manner, stressing that the individual real estate broker who does not cooperate with real estate offices and establishments may not be able to make his way in the real estate market, in addition to the delay in gaining experience due to avoiding dealing with a large segment of the real estate market (real estate establishments).<\/p>\n

He pointed out that not studying the offer sufficiently before presenting it to clients affects the reputation of the individual broker and makes some clients avoid dealing with him in the future. He called on bloggers not to rush to declare and analyze after the issuance of any decision that may lead them to error and inadequate perception, which affects them negatively in relation to the real estate sector, which needs deliberation, foresight, qualification and license in providing opinion; therefore, many writers in this regard find statements followed by apologies and clarification afterwards.<\/p>\n

At the end of his talk to Amlak, Al Ayyash said: \u00abThere is what is called the initial shock after the issuance of an announcement or news, which comprehensively affects the implementation in all offers, and after the details of the decisions about the Crown Prince's orders and directives are issued, the picture becomes clearer, then stability and balance occur and the trading movement begins to convince the owner and buyer in balance, and this period may take a long period of up to six months.\u00bb.<\/p>\n

= = = = =<\/p>\n

Hisham al-Aifan: <\/strong>Professional Broker Focuses on Diversification<\/strong><\/span><\/h4>\n

\"\"<\/p>\n

Mr. Hisham Al-Aifan, General Manager of Hisham Al-Aifan Real Estate Office, explained that the economic recession has a noticeable impact on the work of real estate brokers, noting that it often leads to a decline in income and a slowdown in trading, which may push a large number of brokers out of the market as they are unable to withstand long periods of inactivity.<\/p>\n

In the face of declining deals, Al-Aifan noted that professional brokers have the ability to focus on alternative areas to diversify their income streams. He identified some of these areas such as: \u00abReal estate leasing and property management, as well as the importance of following the market calmly and professionally without stress.\u00bb.<\/p>\n

On the secrets of success in the face of challenges, Al Aifan emphasized the importance of continuity in visibility, effective communication with the market, and maintaining a constant presence without the need to rush to complete deals. He emphasized that the recession is a valuable opportunity to rebalance and expand revenue streams.<\/p>\n

In a message to new brokers, he said: \u00abThe recession is not the end of the road, but rather a stage that requires patience and flexibility.\u00bb He warned that \u00abthose who do not possess these two qualities may leave the market early,\u00bb and emphasized \u201cthe importance of diversifying activities and continuing to be actively present until the movement returns to normal.<\/p>\n

= =<\/p>\n

M. Salem Matrafi: Premium brokers thrive in recessions<\/strong><\/span><\/h4>\n

\"\"<\/p>\n

Real estate broker is an integral part of the real estate sector and is directly affected by the movement of supply and demand in the market, however, he explained that \u00abdistinguished brokers show their abilities and achieve successful deals even under difficult conditions that affect purchasing power,\u00bb adding that they have an increased ambition to execute more deals and achieve high returns when the real estate trading movement revives,\" said Engineer Salem Al Matrafi, interested in real estate affairs.<\/p>\n

Al Matrafi pointed out that one of the most important characteristics of a successful real estate broker is his \u00absuperior ability to adapt to different market conditions and respond quickly to new developments and regulations.\u00bb He also emphasized his commitment to the best methods to achieve successful deals and face the scarcity of opportunities. He pointed out that \u00abthe recession may be limited to one activity without another or one region without another, and here the broker's acumen stands out in moving towards less affected areas.\u00bb On the other hand, Al Matrafi believes that a smart broker can use the real estate recession period as a valuable opportunity to prepare, prioritize, and acquire the necessary knowledge in preparation for the return of activity.<\/p>\n

Regarding alternative sources of income, Al Matrafi explained from his perspective that a successful broker, with God's blessing, will not need to look for alternative sources of income if he is able to position himself in the right place in the market and believes in his ability to develop and specialize. \u00abEvery real estate path a broker takes represents a promising and limitless opportunity to grow and achieve rewarding financial returns,\u00bb he added, concluding that focusing on continuous growth eliminates the automatic need to look for alternative incomes when purchasing activity is weak.<\/p>\n

As for the secrets of success in the face of challenges, Al-Matrafi believes that patience and perseverance are the seeds that reap the fruits of a successful mediator every time. He emphasized that there is no shortcut to success, but rather continuous steps that lead to platforms of excellence.<\/p>\n

\u00abIf a broker, investor, or even a developer engages in an accurate reading and understanding of the real estate market and actively participates in real estate forums and partnerships, opportunities will become clear to him and he can clearly distinguish them,\u00bb Al Matrafi pointed out, warning against relying on contradictory news and rumors circulating to those outside the market.<\/p>\n

At the end of his conversation with Amlak, Al Matrafi offered valuable tips for new brokers to navigate the recession smartly, stressing the importance of gradual progression and specialization. He concluded: \u00abThe amount of diligence and learning is the speed of development, and going to the field remains the basic rule for the success of any real estate professional.\u00bb.<\/p>\n

= =<\/p>\n

Asmaa Al Olayan: A prudent broker doesn't wait for the market to recover but adapts to changes<\/span> <\/strong><\/h4>\n

\"\"<\/p>\n

Asmaa Olayan, CEO of Asmaa Olayan Holding, emphasized that periods of recession in the real estate market pose a great challenge to the work of real estate brokers, explaining that these periods are characterized by a noticeable slowdown in real estate trading movement, which leads to a decrease in the income of the broker, who relies mainly on commissions.<\/p>\n

During these periods, transactions become more difficult to complete due to low demand and hesitation from both buyers and sellers, and brokers face an increasingly competitive and less stable market environment, which calls for a thorough re-evaluation of business methods and a smarter, more efficient approach.<\/p>\n

Olayan emphasized the importance of adopting immediate adaptive strategies, stressing that a professional broker does not wait for the market to recover, but adapts immediately. This adaptation includes reprioritizing, focusing on serious clients, developing marketing tools, and using new channels such as video and personalized messaging. In addition, she advocated adopting a consultative approach that positions the broker as a trusted expert and not just a salesman, which helps them remain active and effective despite the recession.<\/p>\n

Regarding diversification, Olayan said: \u00abWhen commissions slow down, smart brokers look for alternative sources of income,\u00bb she said, noting that some of the most prominent are: Property management, real estate consulting, appraisal services, and even professional training. \u00abDiversifying services not only compensates for the financial decline, but also builds a broader and more established professional niche,\u00bb she said.<\/p>\n

On the secrets of success in times of recession and overcoming challenges, Olayan explained that \u201csuccess is not related to the quantity of deals but to the quality of presence, impact and continuity.\u201d She emphasized the importance of patience and building trust with clients as key factors that distinguish a professional broker. She emphasized the importance of patience and building trust with clients as key factors that distinguish a professional broker. She also noted that having a strong network and the ability to provide realistic analysis positions the broker as an advisor, not just an enforcer, emphasizing that \u00abthat's where the difference lies.\u00bb.<\/p>\n

Olayan explained that brokers view the recession differently, with some seeing it as a threat, while others see it as an opportunity for development and repositioning, noting that \u00abthe recession period provides a broker with valuable time to improve his tools, develop his knowledge, or learn new marketing techniques.\u201d She also noted that these periods may show rare investment opportunities at attractive prices, emphasizing that \u201cwhoever manages this period smartly, comes out stronger and more ready for the next growth.\u00bb.<\/p>\n

\u00abThe recession is a real test for new entrants to the market. The most important tips are: Don't rush to make profits, focus first on building skills and gaining experience from industry veterans, work on building a strong network, maintain a professional and effective digital presence, and diversify services to prepare for any market shift.\u00bb She emphasized that \u00abintelligence and insight are more important than experience alone in overcoming market challenges\u00bb and stressed that \"intelligence and foresight are more important than experience alone.<\/p>\n

\"\"<\/p>","protected":false},"excerpt":{"rendered":"

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