{"id":78319,"date":"2025-05-23T10:02:59","date_gmt":"2025-05-23T07:02:59","guid":{"rendered":"https:\/\/amlak.net.sa\/?p=78319"},"modified":"2025-11-25T21:56:56","modified_gmt":"2025-11-25T21:56:56","slug":"74-8-%d9%86%d8%b3%d8%a8-%d8%a5%d9%90%d8%b4%d8%ba%d8%a7%d9%84-%d8%a7%d9%84%d9%81%d9%86%d8%a7%d8%af%d9%82-%d9%88%d8%a7%d9%84%d8%b4%d9%82%d9%82-%d8%a7%d9%84%d9%85%d8%ae%d8%af%d9%88%d9%85%d8%a9-%d8%a8","status":"publish","type":"post","link":"https:\/\/amlak.net.sa\/en\/78319\/","title":{"rendered":"74.8% Hotel and serviced apartment occupancy rates in Medina during the second quarter of 2024"},"content":{"rendered":"

Medina recorded the highest room occupancy rate for luxury hotels and hospitality establishments in the Kingdom during the second quarter of 2024, at 74.8%, Room rates at serviced apartments in the region also recorded the highest occupancy rate of 48.7%, reflecting the growing demand from Umrah pilgrims and visitors for high-rated hotels, luxury hotels, and smart hotels, as well as the promising investment opportunities in this vital sector in Madinah.
An economic report released by Medina Chamber<\/a><\/strong>The average daily rate for a hotel room in Madinah was 998.8 riyals during the second quarter of 2024, while the average daily rate for a hotel room in Riyadh was 998.4 riyals, in Makkah 634.5 riyals, in Tabuk 562 riyals, and in Al-Baha 377 riyals, respectively.
The report also indicated that the average daily room rate for serviced apartments and other hospitality facilities during the same period was 304 riyals in Madinah, while the average room rate in the Eastern Province was 295.9 riyals, 266 riyals in Riyadh, 251 riyals in Makkah, 229 riyals in Jazan, and 218 riyals in Asir, He noted that these prices indicate a rise in demand for both types of accommodation services in Madinah, driven by the growing number of visitors\u2014particularly pilgrims performing Hajj and Umrah\u2014and the rising market value of hospitality activities in the region.
The report noted that visitors\u2019 preference for hotels over serviced apartments presents an opportunity to invest in the development and improvement of hotel apartments and hospitality facilities by offering innovative services, competitive rates, and targeted marketing programs, as these are among the most promising investment activities in the region\u2019s tourism and hospitality sector, noting that Madinah is home to more than 1,500 historical and heritage sites, which provides opportunities for investment in the development of new tourist destinations such as museums and cultural centers that reflect Madinah\u2019s history and Islamic heritage.
The report highlighted an increase in business registrations in the tourism and lodging sectors, travel agencies, tour operators, and wedding venues and halls during 2024, rising from 2,700 business registrations in January 2024 to 3,381 in December of the same year. The report attributed the increase in registrations in the sector to government support aimed at promoting tourism and serving pilgrims, as well as major investments in the tourism sector, including projects in hotels, transportation, and hospitality, as well as increased demand for travel agencies and hotels in line with improvements in transportation services and infrastructure, and the trend toward organizing Umrah trips and visits to historical sites, all of which supported the growth of commercial registrations in the tourism sector.
He added that the growth in business registrations in the sector reflects the expansion of luxury hospitality and smart hotels, which has encouraged companies to enter the market, along with support for leisure tourism and conferences, the implementation of quality standards, the streamlining of investment procedures, and the launch of marketing campaigns to enhance Medina\u2019s status as a tourist destination.
The report noted that providing affordable and mid-range accommodations with high-quality services to visitors in Madinah at competitive prices is an attractive option that meets the needs of visitors with limited financial means, and constitutes one of the sector\u2019s most promising areas for investment. It added that the growing trend toward eco-tourism and sustainable tourism creates opportunities for investment in eco-friendly hotels and restaurants that rely on renewable energy, and sustainable environmental practices, in addition to the potential for investment in travel agencies, tour organization, tourist transportation, tour guide services, and the development of smart apps to enhance the visitor experience, such as: providing instant booking services for hotels and sightseeing tours.<\/p>","protected":false},"excerpt":{"rendered":"

Reading time: <\/span> 2<\/span> Minutes<\/span><\/span>Medina recorded the highest hotel and luxury accommodation occupancy rate in the Kingdom during the second quarter of 2024, at 74.81%, Room rates for serviced apartments in the region also recorded the highest occupancy rate of 48.71%, reflecting the growing demand from Umrah pilgrims and visitors for high-rated hotels, luxury hotels, and smart hotels, and the promising investment opportunities in \u2026 Read 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