{"id":80745,"date":"2025-07-17T15:17:35","date_gmt":"2025-07-17T12:17:35","guid":{"rendered":"https:\/\/amlak.net.sa\/?p=80745"},"modified":"2025-11-25T20:58:05","modified_gmt":"2025-11-25T20:58:05","slug":"%d8%a7%d9%84%d9%85%d8%b1%d8%a8%d8%b9-%d8%a7%d9%84%d8%ac%d8%af%d9%8a%d8%af-%d9%8a%d8%b7%d9%84%d9%82-%d8%ad%d9%85%d9%84%d8%a9-%d8%ad%d9%8a%d9%91%d8%a7-%d8%a7%d9%84%d9%85%d8%b1%d8%a8%d8%b9-%d9%84","status":"publish","type":"post","link":"https:\/\/amlak.net.sa\/en\/80745\/","title":{"rendered":"New Square launches \u201cAlive Al Murabba\u201d campaign for an innovative destination with historical roots"},"content":{"rendered":"<p>Launched <strong><a href=\"https:\/\/newmurabba.com\/ar\/\">New Square Development Company<\/a><\/strong> - a Public Investment Fund (PIF) company, has launched a new awareness campaign titled \u201cAl Murabba Neighborhood,\u201d reflecting the historical depth and futuristic dimension of the capital city of Riyadh, to revitalize the cultural and emotional connection between the historic Al Murabba neighborhood and the<strong><a href=\"https:\/\/amlak.net.sa\/en\/72342\/\">New box<\/a><\/strong>The modern, futuristic destination.<\/p>\n<p>He explained <strong><a href=\"https:\/\/amlak.net.sa\/en\/74494\/\">New box<\/a> <\/strong>Michael Dyke said the campaign aims to raise awareness and strengthen the connection between the Al Murabba neighborhood, Al Murabba Palace and the new Al Murabba destination, as Al Murabba is not just a historical site, but a source of inspiration that shapes the present, and the new Al Murabba is a living extension of the values, visions and details born in the past.<br \/>\nHe pointed out that the Al Murabba neighborhood and palace witnessed stages of economic, social and educational development in Riyadh at that time, and the new square is following suit through development and innovation, promoting economic and social growth, so that the new square remains a symbol of the continuous aspiration towards a prosperous future that contributes to the progress and expansion of the Kingdom.<\/p>\n<p>It is worth mentioning that Al Murabba Palace was built by order of King Abdulaziz - may God have mercy on him - which made it one of the most prominent and important destinations in the history of the Kingdom of Saudi Arabia, as its strategic location is evidence of the vision and determination of its founders, and the beginning of the modern era in the Kingdom. In 2023, His Royal Highness Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince, Prime Minister and Chairman of the New Square Development Company, announced the launch of the New Square Development Company, with the aim of developing the world's largest modern Downtown in the city of Riyadh, contributing to the development of the capital's future in line with the objectives of Vision 2030 of the Kingdom of Saudi Arabia.<\/p>","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading time: <\/span> <span class=\"rt-time\"> &lt; 1<\/span> <span class=\"rt-label rt-postfix\">Minute<\/span><\/span>\u0623\u0637\u0644\u0642\u062a \u0634\u0631\u0643\u0629 \u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0645\u0631\u0628\u0639 \u0627\u0644\u062c\u062f\u064a\u062f \u2013 \u0625\u062d\u062f\u0649 \u0634\u0631\u0643\u0627\u062a \u0635\u0646\u062f\u0648\u0642 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631\u0627\u062a \u0627\u0644\u0639\u0627\u0645\u0629 \u2013 \u062d\u0645\u0644\u062a\u0647\u0627 \u0627\u0644\u062a\u0648\u0639\u064a\u0629 \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u0628\u0639\u0646\u0648\u0627\u0646 &#8220;\u062d\u064a\u0651\u0627 \u0627\u0644\u0645\u0631\u0628\u0639&#8221; \u0641\u064a \u062e\u0637\u0648\u0629 \u062a\u0639\u0643\u0633 \u0627\u0644\u0639\u0645\u0642 \u0627\u0644\u062a\u0627\u0631\u064a\u062e\u064a \u0648\u0627\u0644\u0628\u064f\u0639\u062f \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a \u0644\u0644\u0639\u0627\u0635\u0645\u0629 \u0627\u0644\u0631\u064a\u0627\u0636\u061b \u0628\u0647\u062f\u0641 \u0625\u0639\u0627\u062f\u0629 \u0625\u062d\u064a\u0627\u0621 \u0627\u0644\u0627\u0631\u062a\u0628\u0627\u0637 \u0627\u0644\u062b\u0642\u0627\u0641\u064a \u0648\u0627\u0644\u0645\u0639\u0646\u0648\u064a \u0628\u064a\u0646 \u062d\u064a \u0627\u0644\u0645\u0631\u0628\u0639 \u0627\u0644\u062a\u0627\u0631\u064a\u062e\u064a \u0648\u0627\u0644\u0645\u0631\u0628\u0639 \u0627\u0644\u062c\u062f\u064a\u062f\u060c \u0627\u0644\u0648\u062c\u0647\u0629 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629 \u0627\u0644\u062d\u062f\u064a\u062b\u0629. \u0648\u0623\u0648\u0636\u062d \u0627\u0644\u0631\u0626\u064a\u0633 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a \u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u0645\u0631\u0628\u0639 \u0627\u0644\u062c\u062f\u064a\u062f \u0645\u0627\u064a\u0643\u0644 \u062f\u0627\u064a\u0643 \u0623\u0646 \u0627\u0644\u062d\u0645\u0644\u0629 \u062a\u0647\u062f\u0641 \u0625\u0644\u0649 \u0631\u0641\u0639 &#8230; <a title=\"\u0627\u0644\u0645\u0631\u0628\u0639 \u0627\u0644\u062c\u062f\u064a\u062f \u064a\u0637\u0644\u0642 \u062d\u0645\u0644\u0629 &#8220;\u062d\u064a\u0651\u0627 \u0627\u0644\u0645\u0631\u0628\u0639&#8221; \u0644\u0648\u062c\u0647\u0629 \u0645\u0628\u062a\u0643\u0631\u0629 \u0628\u062c\u0630\u0648\u0631 \u062a\u0627\u0631\u064a\u062e\u064a\u0629\" class=\"read-more\" href=\"https:\/\/amlak.net.sa\/en\/80745\/\" aria-label=\"Read more about \u0627\u0644\u0645\u0631\u0628\u0639 \u0627\u0644\u062c\u062f\u064a\u062f \u064a\u0637\u0644\u0642 \u062d\u0645\u0644\u0629 &#8220;\u062d\u064a\u0651\u0627 \u0627\u0644\u0645\u0631\u0628\u0639&#8221; \u0644\u0648\u062c\u0647\u0629 \u0645\u0628\u062a\u0643\u0631\u0629 \u0628\u062c\u0630\u0648\u0631 \u062a\u0627\u0631\u064a\u062e\u064a\u0629\">Read more<\/a><\/p>","protected":false},"author":27,"featured_media":84044,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"0","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[145],"tags":[],"class_list":["post-80745","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-major-projects"],"acf":{"amlak_post_excerpt":"\u062d\u0645\u0644\u0629 \u062a\u0648\u0639\u0648\u064a\u0629 \u062a\u0631\u0628\u0637 \u062a\u0627\u0631\u064a\u062e \u062d\u064a \u0648\u0642\u0635\u0631 \u0627\u0644\u0645\u0631\u0628\u0639 \u0628\u0627\u0644\u0645\u0631\u0628\u0639 \u0627\u0644\u062c\u062f\u064a\u062f \u0644\u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u0647\u0648\u064a\u0629 \u0648\u0627\u0644\u0646\u0645\u0648 \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a \u0648\u0627\u0644\u062b\u0642\u0627\u0641\u064a.","amlak_post_excerpt_source":{"label":"Amlak post excerpt","type":"text","formatted_value":"\u062d\u0645\u0644\u0629 \u062a\u0648\u0639\u0648\u064a\u0629 \u062a\u0631\u0628\u0637 \u062a\u0627\u0631\u064a\u062e \u062d\u064a \u0648\u0642\u0635\u0631 \u0627\u0644\u0645\u0631\u0628\u0639 \u0628\u0627\u0644\u0645\u0631\u0628\u0639 \u0627\u0644\u062c\u062f\u064a\u062f \u0644\u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u0647\u0648\u064a\u0629 \u0648\u0627\u0644\u0646\u0645\u0648 \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a \u0648\u0627\u0644\u062b\u0642\u0627\u0641\u064a."}},"featured_image_urls":{"full":["https:\/\/amlak.net.sa\/wp-content\/uploads\/2025\/09\/Capture-3.jpg",918,489,false],"thumbnail":["https:\/\/amlak.net.sa\/wp-content\/uploads\/2025\/09\/Capture-3-150x150.jpg",150,150,true],"medium":["https:\/\/amlak.net.sa\/wp-content\/uploads\/2025\/09\/Capture-3-300x160.jpg",300,160,true],"medium_large":["https:\/\/amlak.net.sa\/wp-content\/uploads\/2025\/09\/Capture-3-768x409.jpg",768,409,true],"large":["https:\/\/amlak.net.sa\/wp-content\/uploads\/2025\/09\/Capture-3.jpg",918,489,false],"1536x1536":["https:\/\/amlak.net.sa\/wp-content\/uploads\/2025\/09\/Capture-3.jpg",918,489,false],"2048x2048":["https:\/\/amlak.net.sa\/wp-content\/uploads\/2025\/09\/Capture-3.jpg",918,489,false],"trp-custom-language-flag":["https:\/\/amlak.net.sa\/wp-content\/uploads\/2025\/09\/Capture-3.jpg",18,10,false],"event-thumbnail":["https:\/\/amlak.net.sa\/wp-content\/uploads\/2025\/09\/Capture-3-300x200.jpg",300,200,true],"event-medium":["https:\/\/amlak.net.sa\/wp-content\/uploads\/2025\/09\/Capture-3-600x400.jpg",600,400,true],"event-large":["https:\/\/amlak.net.sa\/wp-content\/uploads\/2025\/09\/Capture-3.jpg",918,489,false],"event-hero":["https:\/\/amlak.net.sa\/wp-content\/uploads\/2025\/09\/Capture-3.jpg",918,489,false]},"author_info":{"info":["\u0623\u0645\u0644\u0627\u0643 \u0627\u0644\u0639\u0642\u0627\u0631\u064a\u0629"]},"category_info":"<a href=\"https:\/\/amlak.net.sa\/en\/category\/vision-2030\/major-projects\/\" rel=\"category tag\">\u0645\u0634\u0627\u0631\u064a\u0639 \u0643\u0628\u0631\u0649<\/a>","tag_info":"\u0645\u0634\u0627\u0631\u064a\u0639 \u0643\u0628\u0631\u0649","comment_count":"0","_links":{"self":[{"href":"https:\/\/amlak.net.sa\/en\/wp-json\/wp\/v2\/posts\/80745","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/amlak.net.sa\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amlak.net.sa\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amlak.net.sa\/en\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/amlak.net.sa\/en\/wp-json\/wp\/v2\/comments?post=80745"}],"version-history":[{"count":0,"href":"https:\/\/amlak.net.sa\/en\/wp-json\/wp\/v2\/posts\/80745\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amlak.net.sa\/en\/wp-json\/wp\/v2\/media\/84044"}],"wp:attachment":[{"href":"https:\/\/amlak.net.sa\/en\/wp-json\/wp\/v2\/media?parent=80745"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amlak.net.sa\/en\/wp-json\/wp\/v2\/categories?post=80745"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amlak.net.sa\/en\/wp-json\/wp\/v2\/tags?post=80745"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}