{"id":81182,"date":"2025-07-26T23:11:45","date_gmt":"2025-07-26T20:11:45","guid":{"rendered":"https:\/\/amlak.net.sa\/?p=81182"},"modified":"2025-11-25T20:50:01","modified_gmt":"2025-11-25T20:50:01","slug":"%d8%ab%d9%82%d8%a7%d9%81%d8%a9-%d8%a7%d9%84%d9%83%d9%8f%d9%86%d9%89-%d9%81%d9%8a-%d8%a7%d9%84%d8%b3%d9%88%d9%82-%d8%a7%d9%84%d8%b9%d9%82%d8%a7%d8%b1%d9%8a%d9%85%d9%86-%d9%85%d8%ac%d8%a7%d9%85","status":"publish","type":"post","link":"https:\/\/amlak.net.sa\/en\/81182\/","title":{"rendered":"The culture of nicknames in the real estate market...from a social courtesy to a professional impediment"},"content":{"rendered":"

The culture of nicknames in the real estate market...from a social courtesy to a professional impediment<\/strong><\/span><\/h4>\n

Written by: Daifallah Al-Mu'tani<\/strong><\/p>\n

Despite the commendable efforts made by the General Authority for Real Estate in regulating the market, imposing licensing requirements, and documenting real estate transactions through official channels, some accumulated behaviors still hinder access to a more transparent and professional work environment.<\/p>\n

Among the most prominent of these behaviors: The phenomenon of using nicknames instead of explicit names in real estate transactions, especially in the early stages of communication, whether over the phone or during field visits, a phenomenon that raises professional questions and calls for a call to correct this path by promoting a culture of professional discipline and explicit disclosure in real estate transactions.<\/p>\n

When a nickname becomes <\/strong>\u00abCulture<\/strong>\u00bb deformed <\/strong><\/p>\n

What used to be used as a laudable social convention, expressing reverence and good manners, has today - in the real estate context - turned into an unprofessional and distorted behavior, used to escape disclosure and avoid clarity.<\/p>\n

For years, unlicensed brokers and intermediaries have proliferated, known only by borrowed nicknames or vague titles, with no business record, no business identity, and no clear legal entity.<\/p>\n

This group worked for decades under the cover of the real estate cover-up, taking advantage of a chaotic environment and the leniency of some owners who did not care about the legality of the broker as much as they cared about passing the deal.<\/p>\n

With the repetition of this pattern, some customers have become accustomed to dealing with the surname as a matter of course, until some of them deny asking for their explicit name, considering it an invasion of privacy, and the broker may argue that:<\/p>\n

\u00abWhy are you asking for my name? What does it have to do with the application?\u00bb<\/p>\n

He doesn't realize that this question is part of the professional methodology, not a personal intrusion.<\/p>\n

The office has a right to know who is in front of it<\/strong><\/p>\n

A licensed real estate office is not only a marketing link, it is responsible to the seller, buyer, tenant, and authorities. Therefore, it is their natural and professional right to know who their client is, for obvious practical reasons:<\/p>\n