{"id":83516,"date":"2025-09-21T13:45:42","date_gmt":"2025-09-21T10:45:42","guid":{"rendered":"https:\/\/amlak.net.sa\/?p=83516"},"modified":"2025-11-25T17:41:40","modified_gmt":"2025-11-25T17:41:40","slug":"%d8%a7%d8%b3%d8%aa%d8%b7%d9%84%d8%a7%d8%b9-%d8%aa%d8%b1%d9%88%d9%8a%d8%ac-%d8%a7%d9%84%d9%85%d8%b4%d8%a7%d8%b1%d9%8a%d8%b9-%d8%a7%d9%84%d8%b9%d9%82%d8%a7%d8%b1%d9%8a%d8%a9-%d9%88%d8%a7%d9%84%d9%85-2","status":"publish","type":"post","link":"https:\/\/amlak.net.sa\/en\/83516\/","title":{"rendered":"Survey: Promoting real estate projects and auctions: Between Influencer Awareness and Marketer Expertise (2)"},"content":{"rendered":"

Saqr Al-Zahrani, a marketing professional, emphasized that the experience in Promoting real estate projects<\/a><\/strong> He explained that an influencer does not sell a product, but rather creates awareness, opens the door of curiosity and generates a state of discussion about the project. Private marketers, on the other hand, save time and provide accumulated experience in managing campaigns, which increases the efficiency of implementation and avoids the advertiser's mistakes of individual experience. However, a good product remains the main pillar, as marketing, no matter how well done, will not compensate for a poor product.<\/p>\n

Al-Zahrani pointed out that real marketing is not just advertising or post-processing, but starts from the moment the product itself is designed; from the choice of location, the size of the units, building styles, and financing mechanisms. Al-Zahrani pointed out that designing the project according to a deep understanding of the market and customer needs, so that later promotion is closer to highlighting an existing value, rather than trying to create value out of nothing.<\/p>\n

On the advantages of influencer advertising, Al-Zahrani said: \u00abOne of the most prominent positives that emerged in this experience is the speed of reaching the target audience and creating a noticeable state of awareness in a short period of time, but the challenges are no less important, mainly the high cost and the difficulty of measuring the impact accurately, as the link between an influencer ad and a real estate purchase decision is not a straight line, but a complex process in which economic and social factors and collective decisions overlap.\u00bb.<\/p>\n

The difference between real estate promotion and auctions<\/strong><\/span><\/h4>\n

According to Al-Zahrani, the difference between promoting real estate projects and auctions is a fundamental difference; a real estate project needs a continuous plan of at least 120 days, including the stages of awareness, building trust, and feeding the customer with progressive information. Auction marketing is more like a momentary event or a \u00abcarnival\u201d, in which the influencer plays the role of (shaw) more than a decision maker. The target audience here is a private sector, and their decisions are usually not individual but collective and based on financial and legal considerations.<\/p>\n

Al-Zahrani revealed that costs are also a dilemma, as the average influencer ad exceeds SAR 30,000, and if the project is not supported by an integrated marketing mix strategy (product, pricing, channels, promotion), the spending turns into burning money, while if a strong product is combined with a reliable influencer, an \u00abawareness halo\u00bb is formed that enhances the integration between departments and multiplies the impact in the medium term.<\/p>\n

\u00abJust like choosing a partner for your business or a spouse for your daughter,\u00bb he advised, \"a good reputation adds to the brand, while a negative reputation can cause irreparable damage. A good reputation adds to the brand, while a negative reputation can cause irreparable damage. An influencer with values is not just a propaganda medium, but an element that builds trust and leaves a sustainable footprint in the market.\"<\/p>\n

Al-Zahrani told Amlak: \u00abPromotion through these channels is not a magic solution, but rather a tool within a larger system. Its impact is short-term if used in isolation, but it becomes a long-term investment if combined with an integrated strategy that takes into account the life cycle of the real estate product and buyer behavior,\u201d Al Zahrani told Amlak.\u00ab<\/p>\n

@saqarrealestate<\/strong><\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

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more<\/a><\/p>","protected":false},"author":10,"featured_media":83517,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"0","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[119],"tags":[],"class_list":["post-83516","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate-finance"],"acf":{"amlak_post_excerpt":"\u0627\u0644\u0632\u0647\u0631\u0627\u0646\u064a: \u0627\u0644\u0645\u0624\u062b\u0631\u0648\u0646 \u064a\u0633\u0631\u0639\u0648\u0646 \u0627\u0644\u0648\u0639\u064a\u060c \u0644\u0643\u0646 \u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639 \u0627\u0644\u0639\u0642\u0627\u0631\u064a\u0629 \u062a\u062d\u062a\u0627\u062c \u0645\u0646\u062a\u062c\u064b\u0627 \u0648\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0637\u0648\u064a\u0644\u0629 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