{"id":85680,"date":"2025-10-17T13:05:47","date_gmt":"2025-10-17T10:05:47","guid":{"rendered":"https:\/\/amlak.net.sa\/?p=85680"},"modified":"2025-11-25T16:51:04","modified_gmt":"2025-11-25T16:51:04","slug":"%d8%a7%d9%84%d8%aa%d9%82%d9%86%d9%8a%d8%a7%d8%aa-%d8%a7%d9%84%d8%b1%d9%82%d9%85%d9%8a%d8%a9-%d8%aa%d8%b9%d9%8a%d8%af-%d8%b1%d8%b3%d9%85-%d8%ae%d8%b1%d9%8a%d8%b7%d8%a9-%d8%a7%d9%84%d8%aa%d8%b3%d9%88","status":"publish","type":"post","link":"https:\/\/amlak.net.sa\/en\/85680\/","title":{"rendered":"Digital technologies are redrawing the map of real estate marketing in Saudi Arabia"},"content":{"rendered":"<p>In recent years, the Saudi real estate market has witnessed radical changes in marketing tools and methods, especially since the use of digital technology is no longer a secondary option, but has become urgent to enhance efficiency and transparency, in light of increasing investments, supportive legislation, and the high awareness of real estate developers of the importance of digital tools.<\/p>\n<h4><span style=\"color: #800000;\"><strong>Figures and statistics on digitization in real estate marketing<\/strong><\/span><\/h4>\n<p>There are more than 75 certified digital platforms with 686,000 licensed real estate listings, and the digital real estate market platform has witnessed a significant increase in the number of daily visits. <a href=\"https:\/\/rega.gov.sa\/rega-services\/platforms\/ejar\/\">Rent platform<\/a> Agreements to integrate with real estate marketing platforms.<\/p>\n<p>As part of the digital transformation, Proptech has become a key pillar of real estate marketing in the Kingdom, which has contributed to improving the user experience and analyzing data, as digital transformation enables investors and buyers to access accurate information about real estate units.<\/p>\n<p>According to press reports, there is a move to increase the number of <a href=\"https:\/\/amlak.net.sa\/en\/70826\/\">Real estate technologies<\/a> from 270 to 1,500 companies in the coming years, with the aim of supporting innovation and leveraging modern real estate technologies.<\/p>\n<h4><span style=\"color: #800000;\"><strong>Digital Advertising in Saudi Arabia<\/strong><\/span><\/h4>\n<p>The Kingdom's digital advertising market is expected to reach $8.9 billion in 2024, with in-app advertising more prevalent than other advertising mediums, and social media advertising is expected to reach $579.65 million in 2025.<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading time: <\/span> <span class=\"rt-time\"> &lt; 1<\/span> <span class=\"rt-label rt-postfix\">Minute<\/span><\/span>\u0634\u0647\u062f \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0639\u0642\u0627\u0631\u064a \u0627\u0644\u0633\u0639\u0648\u062f\u064a \u062e\u0644\u0627\u0644 \u0627\u0644\u0633\u0646\u0648\u0627\u062a \u0627\u0644\u0623\u062e\u064a\u0631\u0629 \u062a\u063a\u064a\u064a\u0631\u0627\u062a \u062c\u0630\u0631\u064a\u0629 \u0641\u064a \u0623\u062f\u0648\u0627\u062a \u0648\u0623\u0633\u0627\u0644\u064a\u0628 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u060c \u062e\u0627\u0635\u0629 \u0648\u0623\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0644\u0645 \u064a\u0639\u062f \u0627\u062e\u062a\u064a\u0627\u0631\u0627 \u062b\u0627\u0646\u0648\u064a\u0627\u060c \u0628\u0644 \u0623\u0635\u0628\u062d\u062a \u0645\u0644\u062d\u0629 \u0644\u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u0643\u0641\u0627\u0621\u0629\u060c \u0648\u0627\u0644\u0634\u0641\u0627\u0641\u064a\u0629\u060c \u0648\u0630\u0644\u0643 \u0641\u064a \u0638\u0644 \u062a\u0632\u0627\u064a\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631\u0627\u062a\u060c \u0648\u0627\u0644\u062a\u0634\u0631\u064a\u0639\u0627\u062a \u0627\u0644\u062f\u0627\u0639\u0645\u0629\u060c \u0648\u0627\u0631\u062a\u0641\u0627\u0639 \u0648\u0639\u064a \u0627\u0644\u0645\u0637\u0648\u0631\u064a\u0646 \u0627\u0644\u0639\u0642\u0627\u0631\u064a\u064a\u0646 \u0628\u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629. \u0623\u0631\u0642\u0627\u0645 \u0648\u0625\u062d\u0635\u0627\u0621\u0627\u062a \u0639\u0646 \u0627\u0644\u0631\u0642\u0645\u0646\u0629 \u0641\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0639\u0642\u0627\u0631\u064a \u0647\u0646\u0627\u0643 \u0623\u0643\u062b\u0631 \u0645\u0646 75 \u0645\u0646\u0635\u0629 \u0631\u0642\u0645\u064a\u0629 &#8230; <a title=\"Digital technologies are redrawing the map of real estate marketing in Saudi Arabia\" class=\"read-more\" href=\"https:\/\/amlak.net.sa\/en\/85680\/\" aria-label=\"Read more about \u0627\u0644\u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u062a\u0639\u064a\u062f \u0631\u0633\u0645 \u062e\u0631\u064a\u0637\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0639\u0642\u0627\u0631\u064a \u0641\u064a \u0627\u0644\u0645\u0645\u0644\u0643\u0629..\u0623\u0631\u0642\u0627\u0645 \u0642\u064a\u0627\u0633\u064a\u0629 \u0648\u062a\u0648\u062c\u0647\u0627\u062a \u062c\u062f\u064a\u062f\u0629\">Read more<\/a><\/p>","protected":false},"author":10,"featured_media":85681,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"0","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[100],"tags":[],"class_list":["post-85680","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-residential"],"acf":{"amlak_post_excerpt":"\u0623\u0643\u062b\u0631 \u0645\u0646 75 \u0645\u0646\u0635\u0629 \u0648686 \u0623\u0644\u0641 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