Mr. Ahmed bin Abdullah Al Mohsen, CEO of Balda Mall, confirmed that they are working to provide all services related to the construction and design activity under one roof in order to provide all the services that the customer needs, and revealed in his interview with Amlak newspaper about the company's expansion plan to open similar complexes in major cities such as Jeddah in the Kingdom, and also talked about the future of the construction industry in the Kingdom, indicating that the market size reaches 120 billion riyals, in addition to addressing many issues of interest to the construction industry through the following dialogue:<\/p>\n
[About Belda Mall and what has it added to existing malls?]
\nBelda Mall is an integrated city for construction and design and is one of the largest commercial complexes specialized in the Arab world in building materials and is characterized by providing a suitable and comfortable environment for families, contractors and decision makers and allows access to what is new and suitable for their projects and residences. Belda Mall is distinguished by the fact that it offers the public multiple options where the customer can get all the materials he needs in terms of quality, colors and prices by having them under one roof, which is not available outside Belda Mall, In addition to the presence of interior design companies that help the customer choose the decision, Balada Mall also provides the possibility of taking the family, as well as the appropriate location on the eastern ring exit 16 is easy to reach with its proximity to building materials warehouses and factories in addition to its proximity to the places where building materials in general are concentrated in the same area.
\nBelda Mall works to provide all services related to the construction and design activity, including decoration and interior design companies, engineering and consulting offices, and implementation companies from contracting, maintenance, and others. .<\/p>\n
[How big is the mall?]
\nThe market area is 81 thousand square meters and the area available for leasing is 50 thousand square meters, and the market is characterized by the presence of 1600 parking spaces, which is a very important feature that is not available in traditional construction shops.<\/p>\n
[What entertainment programs does Belda offer?]
\nBalada complex contains places for entertainment and various restaurants, which is what the family needs, and we will also provide places and entertainment programs for children related to construction and contribute to education and training with a sense of the importance of those instructions and experience when he returns to his home, as well as contribute to the formation of thought and creativity in the child, especially the complex includes distinguished companies in decorations and interior designs.<\/p>\n
[How much are the rental prices in Balada?]
\nOur prices are almost constant and range between 1200-1300 riyals per square meter for commercial and office in the range of 600 riyals, but they vary in size and the price decreases with the size of the rented space.<\/p>\n
[What is the occupancy rate in Belda and how are tenants selected?]
\nThe operating ratio exceeds 85% and we are keen on the quality of tenants and distinguished companies that contribute to providing quality products and services and high quality to the consumer, achieving excellence for Balada Mall as an integrated complex in the field of construction and design <\/p>\n
[Are there offices or organizations that provide the services the customer needs?]
\nYes, of course there are companies like construction companies and interior design companies that help the customer make a decision.<\/p>\n
[Who are the target customers?]
\nBelda's target customers are firstly families and then contractors. The quality of consumers and families targeted for the complex is different from those who want to shop in traditional stores and we offer a lot of products and options with quality, diversity and products that are not available to others, in addition to that there are several foreign companies that opened their first branch at the level of the Kingdom in the complex.<\/p>\n
[What about the presence of complementary building materials companies and foreign companies?]
\nThere are companies that provide equipment that complement building materials such as (ceramic hinges, glue, etc.) and small equipment for families and contractors, and a Chinese company has been contracted with an area of 3000 meters and their products include building materials and wood products, and this area will be doubled in the future. . <\/p>\n
[The mall has American and Gulf companies that have opened their first branches in the Kingdom and are distinguished in their activity and high technology and are known globally.
\nWhat about marketing and promotional programs to promote Balda Mall?]
\nWe designed and selected several marketing and activation programs for the market, and a campaign was prepared that starts in Ramadan, and continues until Eid al-Adha, which is a golden period when most people have returned to work and school. .
\nThe campaign targets all media outlets, including newspapers, magazines, radio, publications and road signs. The campaign will be accompanied by a raffle for various valuable prizes, including cars, discounts for customers, and part of the campaign will go to community service programs. .
\nIn addition, festivals will be held at Balada Mall, during which many valuable gifts will be distributed to shoppers <\/p>\n
[What are your expansion plans?]
\nWe have a plan to open similar complexes after the success of the complex in major cities such as Jeddah and Dammam, and as for the city of Riyadh, we believe that at the present time the Riyadh Mall is sufficient to provide the required service with high quality for the residents of the capital due to the large size of the complex first and also its presence in a complementary area for the same field, and we are studying several new ideas to establish specialized complexes for different activities that are not related to construction.<\/p>\n
[What is the size and future of the construction market?]
\nThe size of the construction market is approximately SAR 120 billion in the Kingdom, and the percentage of imports, according to my estimate, exceeds 60%, and the imports cannot be calculated correctly, and we faced difficulties in providing accurate data when conducting economic studies of the construction sector from several government agencies due to the different classification codes, and it is difficult to say that what we do is accurate, and now the size of the projects is huge, which provides an opportunity to establish new factories.
\nThe construction sector is still fertile and in need of new investments and factories, and the opportunity is still available with great returns.
\nThe support provided by the Industrial Development Fund for factories in the construction sector and the interest in high-tech factories and new ideas should also be mentioned. .<\/p>\n
[What is the impact of the economic crisis?]
\nThe economic crisis affected the speed of leasing the project and did not affect its financing or construction. The project was allocated a strong capital of more than 100 million riyals and the shareholders have experience, knowledge and global experience and did not stop or delay in its implementation, thank God ... and the crisis affected others in their trade and activities and thus this caused hesitation and postponed the decision to enter as a tenant in the complex or not. .
\nNow, the demand for the complex is increasing and many are thinking about the size of the space they want to rent.
\nHere, we must commend the government of the Custodian of the Two Holy Mosques, which supported the construction sector with mega projects, which contributed to the increase in demand for building materials products, and alliances and financing companies contributed to supporting the economic movement in the real estate and construction sector. I believe that real estate and construction activity is at its peak and this activity will continue with the same strength over the next five years<\/p>","protected":false},"excerpt":{"rendered":"
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