{"id":90386,"date":"2025-12-17T09:54:59","date_gmt":"2025-12-17T06:54:59","guid":{"rendered":"https:\/\/amlak.net.sa\/?p=90386"},"modified":"2025-12-17T09:54:59","modified_gmt":"2025-12-17T06:54:59","slug":"%d8%a7%d8%b3%d8%aa%d8%b7%d9%84%d8%a7%d8%b9-%d9%85%d8%a7%d9%87%d9%8a-%d8%a3%d9%83%d8%ab%d8%b1-%d8%a7%d9%84%d8%a3%d9%86%d8%b4%d8%b7%d8%a9-%d8%a7%d9%84%d8%b9%d9%82%d8%a7%d8%b1%d9%8a%d8%a9-%d8%aa%d8%a3","status":"publish","type":"post","link":"https:\/\/amlak.net.sa\/en\/90386\/","title":{"rendered":"Survey: What are the most influential real estate activities in the market?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-90389\" src=\"https:\/\/amlak.net.sa\/wp-content\/uploads\/2025\/12\/\u0627\u0633\u062a\u0637\u0644\u0627\u0639-\u0627\u0644\u0639\u062f\u062f-326-\u0627\u0644\u0645\u0647\u0646-\u0627\u0644\u0623\u0643\u062b\u0631-\u0627\u0633\u062a\u062d\u0648\u0627\u0630\u0627-269x300.jpg\" alt=\"Survey of the 326 most popular professions\" width=\"269\" height=\"300\" srcset=\"https:\/\/amlak.net.sa\/wp-content\/uploads\/2025\/12\/\u0627\u0633\u062a\u0637\u0644\u0627\u0639-\u0627\u0644\u0639\u062f\u062f-326-\u0627\u0644\u0645\u0647\u0646-\u0627\u0644\u0623\u0643\u062b\u0631-\u0627\u0633\u062a\u062d\u0648\u0627\u0630\u0627-269x300.jpg 269w, https:\/\/amlak.net.sa\/wp-content\/uploads\/2025\/12\/\u0627\u0633\u062a\u0637\u0644\u0627\u0639-\u0627\u0644\u0639\u062f\u062f-326-\u0627\u0644\u0645\u0647\u0646-\u0627\u0644\u0623\u0643\u062b\u0631-\u0627\u0633\u062a\u062d\u0648\u0627\u0630\u0627-917x1024.jpg 917w, https:\/\/amlak.net.sa\/wp-content\/uploads\/2025\/12\/\u0627\u0633\u062a\u0637\u0644\u0627\u0639-\u0627\u0644\u0639\u062f\u062f-326-\u0627\u0644\u0645\u0647\u0646-\u0627\u0644\u0623\u0643\u062b\u0631-\u0627\u0633\u062a\u062d\u0648\u0627\u0630\u0627-768x858.jpg 768w, https:\/\/amlak.net.sa\/wp-content\/uploads\/2025\/12\/\u0627\u0633\u062a\u0637\u0644\u0627\u0639-\u0627\u0644\u0639\u062f\u062f-326-\u0627\u0644\u0645\u0647\u0646-\u0627\u0644\u0623\u0643\u062b\u0631-\u0627\u0633\u062a\u062d\u0648\u0627\u0630\u0627-1375x1536.jpg 1375w, https:\/\/amlak.net.sa\/wp-content\/uploads\/2025\/12\/\u0627\u0633\u062a\u0637\u0644\u0627\u0639-\u0627\u0644\u0639\u062f\u062f-326-\u0627\u0644\u0645\u0647\u0646-\u0627\u0644\u0623\u0643\u062b\u0631-\u0627\u0633\u062a\u062d\u0648\u0627\u0630\u0627.jpg 1721w\" sizes=\"auto, (max-width: 269px) 100vw, 269px\" \/><\/p>\n<p>In this survey, a number of real estate experts agreed that the activities of development, brokerage, and property management are the most influential and voluminous, and determined the strategy of preference between specializing in one activity or combining multiple activities based on the size of the establishment and its stage of maturity.<\/p>\n<h4><span style=\"color: #800000;\"><strong>Khalid Al-Mubayyad<\/strong><strong>: Most Popular Real Estate Marketing<\/strong><\/span><\/h4>\n<p>Khaled Shaker al-Mubaid, a real estate enthusiast, said that <strong><a href=\"https:\/\/amlak.net.sa\/en\/57904\/\">Real estate brokerage activities<\/a><\/strong>He pointed out that real estate marketing is emerging as one of the most widespread activities due to its role in linking supply and demand, while real estate valuation continues to grow as the demand for financing and mortgages increases.<\/p>\n<p>Regarding the factors that determine and influence the volume of real estate activity in the market, Al-Mabid said that the size of each real estate activity is formed according to several key determinants, most notably:<\/p>\n<ul>\n<li>The strength of supply and demand in each city or real estate category.<\/li>\n<li>The economic situation and the financing of individuals and companies, especially the ease of obtaining a mortgage.<\/li>\n<li>Government regulations such as \u00abEjar\u00bb, \u00abReal Estate Balance\u00bb, and \u00abWhite Land Fees\u00bb.<\/li>\n<li>Geographic location, population growth rates, and urbanization.<\/li>\n<li>Investor appetite to build real estate portfolios or enter into development projects.<\/li>\n<li>Modern technologies and digital platforms that have increased the efficiency of brokerage, management and marketing.<\/li>\n<\/ul>\n<p>Al-Mabid explained that the preference between specializing in one real estate activity or combining several activities depends on the type and size of the establishment:<\/p>\n<p><strong>Specialty:<\/strong><\/p>\n<p>Best for startups and SMEs because it brings deep expertise, makes it easier to comply with regulations, and gives a higher quality of product and service.<\/p>\n<p><strong>Combine several activities:<\/strong><\/p>\n<p>Suitable for large companies with a strong organizational and management structure, because integrating activities (e.g. development + marketing + management) creates integration, increases yield, and gives greater control over the entire investment cycle.<\/p>\n<h4><strong><span style=\"color: #800000;\">Alaa Alskit: Activities vary according to the stages of market growth<\/span> <\/strong><\/h4>\n<p>Alaa Al Sukait, Director of Public Relations and Excellence at NBRC Real Estate, explained that the real estate sector is vast and diverse, but there are some activities that usually capture the largest share of the market:<\/p>\n<ul>\n<li>Real estate development as the most influential activity in creating real estate supply and expanding the investment base.<\/li>\n<li>Real estate brokerage plays a pivotal role in connecting the parties to the real estate process.<\/li>\n<li>Property management, operation and maintenance to support the sustainability and value of real estate assets.<\/li>\n<li>Residential and commercial investment and leasing as one of the most responsive activities to daily market demand.<\/li>\n<\/ul>\n<p>The strength of these activities varies according to the stages of market growth and economic variables, explaining that the volume of real estate activity is affected by a set of interrelated factors, most notably:<\/p>\n<ul>\n<li>The general economic situation and growth rates.<\/li>\n<li>Population growth, urbanization, and increased need for housing and services.<\/li>\n<li>Regulations and legislation that regulate the market and incentivize investments.<\/li>\n<li>Availability, cost, and terms of real estate financing.<\/li>\n<li>Government projects and infrastructure that increase the attractiveness of locations.<\/li>\n<li>The level of supply, demand and market balance.<\/li>\n<li>Modern technologies and digital transformation and their impact on the efficiency of real estate activities.<\/li>\n<\/ul>\n<p>All of these factors contribute to shaping market trends and determining the amount of real estate activity.<\/p>\n<p>As for the preference between specializing in one real estate activity or combining several activities, Al-Skeet explained that the preference varies based on the strategy of the establishment and its stage of growth:<\/p>\n<p><strong>Specialize in one activity:<\/strong><\/p>\n<ul>\n<li>It contributes to deep expertise and a clear competitive advantage.<\/li>\n<li>Establishes the quality of service and reputation of the organization in a specific field.<\/li>\n<\/ul>\n<p><strong>Combining several real estate activities:<\/strong><\/p>\n<ul>\n<li>Enables diversification of income sources and risk allocation.<\/li>\n<li>Provides greater flexibility in the face of market fluctuations.<\/li>\n<li>It requires high organizational and managerial capabilities to ensure efficient performance.<\/li>\n<\/ul>\n<p>At the end of her talk, Alaa Alsaket believed that specialization is a suitable option for startups, while mature enterprises are preferred to diversify after having a strong structure and sufficient experience.<\/p>\n<h4><span style=\"color: #800000;\"><strong>Reza Almatrafi: <\/strong><strong>6<\/strong><strong> Determinants affecting the quality of real estate activity<\/strong><\/span><\/h4>\n<p>Reda Al Matrafi, creator and founder of Smart Real Estate Platform, emphasized that the activity in the real estate sector is wide and multiple, pointing out that the most dominant activities in the sector are:<\/p>\n<ul>\n<li>Selling residential units.<\/li>\n<li>Rentals.<\/li>\n<li>Selling residential land.<\/li>\n<\/ul>\n<p>Al-Matrafi identified 6 factors that determine and influence the volume of real estate activity in the market:<\/p>\n<ul>\n<li>Demand: Population, urbanization, and households' need for housing.<\/li>\n<li>Financing: Availability of loans and interest rates.<\/li>\n<li>Regulations: Such as licenses, land fees, and new regulations.<\/li>\n<li>Government projects: Such as Vision 2030 projects, infrastructure, and megaprojects.<\/li>\n<li>Building material prices and development cost.<\/li>\n<li>The general economic situation.<\/li>\n<\/ul>\n<p>All of these factors determine the strength and size of any real estate activity.<\/p>\n<p>Al-Matrafi explained the cases of preference between specializing in one real estate activity or combining several real estate activities, and the number of their advantages<\/p>\n<p>for the broker or small office:<\/p>\n<p>It's best to specialize, because:<\/p>\n<ul>\n<li>Gives you more experience<\/li>\n<li>Attracts customers quickly<\/li>\n<li>Increases the chances of sales and success<\/li>\n<\/ul>\n<p>For large companies:<\/p>\n<p>They can combine several activities because they have a team and more capital.<\/p>","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading time: <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">Minutes<\/span><\/span>\u064a\u062a\u0645\u064a\u0632 \u0627\u0644\u0633\u0648\u0642 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\u0648\u062d\u062f\u062f\u0648\u0627 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0623\u0641\u0636\u0644\u064a\u0629 \u0628\u064a\u0646 \u0627\u0644\u062a\u062e\u0635\u0635 \u0641\u064a \u0646\u0634\u0627\u0637 \u0648\u0627\u062d\u062f \u0623\u0648 \u0627\u0644\u062c\u0645\u0639 \u0628\u064a\u0646 \u0623\u0646\u0634\u0637\u0629 \u0645\u062a\u0639\u062f\u062f\u0629 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u062d\u062c\u0645 \u0627\u0644\u0645\u0646\u0634\u0623\u0629 \u0648\u0645\u0631\u062d\u0644\u0629 \u0646\u0636\u062c\u0647\u0627. \u062e\u0627\u0644\u062f \u0627\u0644\u0645\u0628\u064a\u0636: \u0627\u0644\u062a\u0633\u0648\u064a\u0642 &#8230; <a title=\"Survey: What are the most influential real estate activities in the market?\" class=\"read-more\" href=\"https:\/\/amlak.net.sa\/en\/90386\/\" aria-label=\"Read more about \u0627\u0633\u062a\u0637\u0644\u0627\u0639: \u0645\u0627\u0647\u064a \u0623\u0643\u062b\u0631 \u0627\u0644\u0623\u0646\u0634\u0637\u0629 \u0627\u0644\u0639\u0642\u0627\u0631\u064a\u0629 \u062a\u0623\u062b\u064a\u0631\u064b\u0627 \u0641\u064a \u0627\u0644\u0633\u0648\u0642\u061f\">Read more<\/a><\/p>","protected":false},"author":10,"featured_media":90387,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"0","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[104],"tags":[],"class_list":["post-90386","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-legislation-and-regulations"],"acf":{"amlak_post_excerpt":"\u0627\u0633\u062a\u0637\u0644\u0627\u0639 \u064a\u0643\u0634\u0641 \u0639\u0646 \u0627\u0644\u0623\u0646\u0634\u0637\u0629 \u0627\u0644\u0639\u0642\u0627\u0631\u064a\u0629 \u0627\u0644\u0623\u0643\u062b\u0631 \u062a\u0623\u062b\u064a\u0631\u064b\u0627 \u0641\u064a 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