{"id":92254,"date":"2025-11-05T16:17:55","date_gmt":"2025-11-05T13:17:55","guid":{"rendered":"https:\/\/amlak.net.sa\/?p=87318"},"modified":"2025-11-05T16:17:55","modified_gmt":"2025-11-05T13:17:55","slug":"%d8%af%d9%8a%d8%ac%d9%8a%d8%aa%d8%a7%d8%b1-%d9%88%d8%aa%d8%a3%d8%ab%d9%8a%d8%b1%d8%a7%d8%aa%d9%87-%d8%ae%d8%a7%d9%84%d8%af-%d9%81%d9%8a%d8%b1%d9%82-%d9%8a%d8%aa%d8%b9%d9%8a%d9%86-%d8%b9%d9%84","status":"publish","type":"post","link":"https:\/\/amlak.net.sa\/en\/92254\/","title":{"rendered":"\u201cDigitar and its effects. Khalid Ferg: Brokers need to shift to value-added services"},"content":{"rendered":"<p>Amidst the rapid digital transformation<strong><a href=\"https:\/\/amlak.net.sa\/en\/86411\/\"> Real estate sector<\/a> <\/strong>Saudi Arabia, came<strong><a href=\"https:\/\/amlak.net.sa\/en\/87150\/\"> Digitar\u00ab<\/a><\/strong> The new service, launched by the Ministry of Municipalities and Housing as part of the \u00abSakani\u00bb system, combines artificial intelligence and data analysis to give real estate brokers and developers a unified platform that simplifies publishing and marketing operations, enhancing the speed of sales and the accuracy of reaching serious customers.<br \/>\nAmlak Real Estate Newspaper polled opinions on the impact of Digitar on real estate brokers, with the following results.<\/p>\n<p>The real estate market is characterized by the diversity of its sectors and is supported by strong government interest, which makes it an attractive investment front for local and foreign investors, in addition to the existence of a solid legal framework that supports confidence in it, said Khalid Farrak, a real estate broker, noting that the market is also characterized by dynamism and major structural shifts, stressing that the Digitar platform comes now to enhance this confidence and durability in light of the great digital transformation witnessed by the sector.<\/p>\n<p>\u00abLicensed real estate platforms can use the data provided by Digitar to provide more accurate information to their customers and develop their services by improving access and streamlining processes for beneficiaries.<\/p>\n<p>On the impact of the platform on the work of real estate brokers, Ferg said: \u00abBrokers will have to shift from simply providing information to focusing on providing high value-added services related to real estate transactions. Their skills and knowledge will need to be upgraded to become more professional and able to present real estate products in an easy and streamlined manner.\u00bb.<\/p>\n<p>\u00abBrokers will need to integrate new technologies into their work, such as using digital marketing tools to increase efficiency and provide better services more transparently, increasing trust between the broker and the client based on the reliable data provided by the platform.\u00bb.<\/p>\n<p>Ferg emphasized that the platform is easy to use and linked to the <strong><a href=\"https:\/\/amlak.net.sa\/en\/83138\/\">Real estate brokerage<\/a><\/strong> The broker finds all his contracts and advertising licenses documented and can be easily transferred to Digitar. Thus, providing reliable and standardized information reduces information conflicts and increases customer and user confidence in the market in general.<\/p>\n<p><strong>@khaled_Fairak<\/strong><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading time: <\/span> <span class=\"rt-time\"> &lt; 1<\/span> <span class=\"rt-label rt-postfix\">Minute<\/span><\/span>The new service, launched by the Ministry of Municipalities and Housing within the Sakani system, combines artificial intelligence and data analysis to give real estate brokers and developers a unified platform that simplifies the publishing and marketing processes, enhances the speed of sale and the accuracy of access ... <a title=\"&#8220;\u062f\u064a\u062c\u064a\u062a\u0627\u0631&#8221; \u0648\u062a\u0623\u062b\u064a\u0631\u0627\u062a\u0647.. \u062e\u0627\u0644\u062f \u0641\u064a\u0631\u0642: 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more<\/a><\/p>","protected":false},"author":27,"featured_media":92308,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"0","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[114],"tags":[],"class_list":["post-92254","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-opinions-and-analyses"],"acf":{"amlak_post_excerpt":"\u062f\u064a\u062c\u064a\u062a\u0627\u0631 \u062a\u0639\u0632\u0632 \u0645\u0646 \u062f\u0648\u0631 \u0627\u0644\u0648\u0633\u0637\u0627\u0621 \u0627\u0644\u0639\u0642\u0627\u0631\u064a\u064a\u0646 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0633\u0639\u0648\u062f\u064a \u0648\u062a\u062f\u0639\u0645 \u0627\u0644\u062a\u062d\u0648\u0644 \u0627\u0644\u0631\u0642\u0645\u064a \u0641\u064a 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