{"id":99854,"date":"2026-01-28T15:54:04","date_gmt":"2026-01-28T12:54:04","guid":{"rendered":"https:\/\/amlak.net.sa\/?p=99854"},"modified":"2026-01-28T16:16:00","modified_gmt":"2026-01-28T13:16:00","slug":"%d8%a7%d9%84%d9%85%d9%81%d8%b1%d8%ac-%d9%81%d9%8a-%d9%85%d9%86%d8%aa%d8%af%d9%89-%d9%85%d8%b3%d8%aa%d9%82%d8%a8%d9%84-%d8%a7%d9%84%d8%b9%d9%82%d8%a7%d8%b1-%d8%a7%d9%84%d8%aa%d9%82%d9%86","status":"publish","type":"post","link":"https:\/\/amlak.net.sa\/en\/99854\/","title":{"rendered":"Taysir Al-Mafraj: Emerging technologies are reshaping the future of real estate marketing in Saudi Arabia"},"content":{"rendered":"

Taysir Al-Mufarraj, Executive Director of Strategic Communications and official spokesperson for the General Real Estate Authority, confirmed that the sector Real estate marketing<\/a><\/strong> It is undergoing a fundamental transformation driven by modern technologies and data analysis, noting that relying on traditional methods is no longer sufficient to keep pace with the expectations of the market and investors.<\/p>\n\n\n\n

He made these remarks during his participation in a panel discussion as part of Future of Real Estate Forum<\/a><\/strong>\u2026 He addressed \u201cThe Future of Real Estate Marketing: Emerging Technologies and Upcoming Trends,\u201d explaining that the launch of the real estate brokerage system more than two years ago helped raise the level of reliability, protect rights, and strengthen market regulation. Al-Mufarraj noted that real estate marketing in the Kingdom has shifted from being based on personal relationships and individual discretion to a professional system governed by regulations and standards, which has enabled more sustainable investment opportunities, especially with the availability of clear and accurate data to support investment decisions.<\/p>\n\n\n\n

He explained that data analysis has become one of the most important skills required in the real estate market, given its pivotal role in building trust and enhancing opportunities for success and sustainability, noting the emergence of specialized digital platforms that provide investors with analytical data covering land prices, the volume of sales transactions, and future market forecasts. He added that certain types of data\u2014such as restaurant delivery order data and similar metrics\u2014have become influential factors in real estate decision-making, as they reflect demographic and consumer trends as well as the vitality of locations, thereby providing investors with a deeper and more accurate understanding.<\/p>\n\n\n\n

Al-Mufarraj concluded his remarks by emphasizing that the future of real estate marketing in Saudi Arabia increasingly depends on artificial intelligence and data analysis, as these are two fundamental pillars for enhancing transparency, improving market efficiency, and achieving sustainable growth for the sector.<\/p>\n\n\n\n

\"\"<\/figure>","protected":false},"excerpt":{"rendered":"

Reading time: <\/span> < 1<\/span> Minute<\/span><\/span>Taysir Al-Mufarraj, Executive Director of Strategic Communications and Spokesperson for the General Real Estate Authority, emphasized that the real estate marketing sector is undergoing a fundamental transformation driven by modern technologies and data analysis, noting that reliance on traditional methods is no longer sufficient to keep pace with market and investor expectations. He made these remarks during his participation in a panel discussion at the Future of Real Estate Forum, which addressed \u201cThe Future of Real Estate Marketing: Emerging Technologies \u2026 Read 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