{"id":99985,"date":"2026-01-31T11:07:47","date_gmt":"2026-01-31T08:07:47","guid":{"rendered":"https:\/\/amlak.net.sa\/?p=99985"},"modified":"2026-01-31T11:14:10","modified_gmt":"2026-01-31T08:14:10","slug":"%d8%aa%d8%b3%d8%b9%d9%8a%d8%b1-%d8%a7%d9%84%d9%85%d8%b4%d8%a7%d8%b1%d9%8a%d8%b9-%d8%a7%d9%84%d8%b3%d9%83%d9%86%d9%8a%d8%a9-%d8%b9%d9%88%d8%a7%d9%85%d9%84-%d9%85%d8%aa%d8%b0%d8%a8%d8%b0%d8%a8%d8%a9","status":"publish","type":"post","link":"https:\/\/amlak.net.sa\/en\/99985\/","title":{"rendered":"Pricing residential projects. Factors that fluctuate with the psychology of supply"},"content":{"rendered":"

There are many factors that influence Pricing of Residential Projects<\/a><\/strong>... Strategic location remains the primary driver of market value, while supply-and-demand dynamics, the availability of services, and the financial solvency of buyers also play decisive roles, in addition to the impact of high-quality projects and bank financing ratios in shaping Fair Pricing Policies<\/strong><\/a> and sustainable.<\/p>\n\n\n\n

Mohammed Al-Jaid: Location and Purchasing Power Determine the Pricing Equation<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Mr. Mohammed bin Nayef Al-Jaeid, a member of the Real Estate Committee at the Riyadh Chamber of Commerce, emphasized that \u00ablocation\u00bb remains the most challenging factor and the primary determining factor in evaluating any real estate project around the world. In an analytical overview of pricing policies, Al-Jaeid explained that the true value of a property is not linked solely to its size or view, but rather to the vibrancy of the location and the purchasing power of the surrounding area.<\/p>\n\n\n\n

The Philosophy of the Website and the Psychology of Demand<\/strong><\/strong><\/h2>\n\n\n\n

Al-Jaeid believes that global price disparities prove that location is the primary driver; we may find coastal properties in certain countries at very low prices, while small plots in industrial or densely populated areas can fetch millions of dollars. He noted that the golden rule governing the market is \u00abthe balance between supply and demand\u00bb; the greater the momentum in a particular area, the higher its market value automatically rises, supported by the surrounding amenities and logistical services.<\/p>\n\n\n\n

Pricing Discrepancies Among Companies<\/strong><\/strong><\/h2>\n\n\n\n

Regarding pricing mechanisms, Al-Jaid revealed a gap in methodology among companies; small businesses often rely on \u00abemulating the local market\u00bb and their immediate surroundings, such as sellers and developers. In contrast, large companies adopt a policy of \u00abscientific forecasting,\u00bb where the pricing process begins with in-depth feasibility studies, analysis of local and global market forecasts, and reliance on precise indicators to measure value before units are offered for sale, which lends their pricing greater credibility and stability.<\/p>\n\n\n\n

Major Projects and Foreign Ownership: Drivers of Growth<\/strong><\/strong><\/h2>\n\n\n\n

Al-Jaeid praised the wise decisions that ensure the stability of the Saudi market, emphasizing that in a country undertaking high-quality, large-scale projects (such as the Vision projects), it is only natural for the real estate sector to experience a boom that is reflected in buyer demand and investor interest. He also noted that the decisions to allow foreign ownership serve as additional fuel that boosts demand, contributing to a \u00abslight and gradual\u00bb rise in prices that supports the market\u2019s vitality and sustainability.<\/p>\n\n\n\n

Yahya Al-Qahtani: The real estate market is suffering from price gaps  <\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

For his part, Yahya Al-Qahtani, a real estate broker, shared his perspective on the current state of the housing market, noting that there is a real gap between prevailing price levels and the financial capacity of broad segments of the population.<\/p>\n\n\n\n

The Income Gap and the Challenge of Homeownership<\/h2>\n\n\n\n

emphasized<\/strong> Al-Qahtani noted that a large proportion of middle-income earners continue to face severe difficulties in acquiring adequate housing, arguing that current prices are completely out of line with this group\u2019s financial means, Al-Qahtani cited a real-life example: an employee earning a salary of around 13,000 riyals finds himself unable to purchase a villa valued between 900,000 and 1 million riyals, emphasizing that the discussion here focuses on \u00abvillas\u00bb as the primary option for large families for whom apartments or small duplexes are unsuitable, in order to ensure a dignified and stable life.<\/p>\n\n\n\n

\u00abReal Estate Balance\u00bb and Financing Pressures<\/h2>\n\n\n\n

He added<\/strong> Al-Qahtani noted that the real estate sector is looking for reasonable prices that meet the targets of the \u00abReal Estate Balance Platform\u00bb and align with the wise leadership\u2019s directives to make housing affordable for everyone. He also emphasized that the current rise in bank interest rates has posed an additional obstacle, leading to a noticeable decline in the purchasing power of many prospective homebuyers due to financial pressures and high monthly payments that strain household budgets.<\/p>\n\n\n\n

The Need to Correct the Price Trend<\/h2>\n\n\n\n

In the same vein, Aban<\/strong> Al-Qahtani said that the market is moving toward the correction we hope for, one that specifically serves the middle-income segment, noting that large families need independent living spaces (villas) at affordable and attractive prices. He concluded by saying that current trends from the relevant authorities are cause for optimism, as the proposed solutions address the core of the problem: striking a balance between the quality of housing and citizens\u2019 ability to afford it without compromising their quality of life.<\/p>\n\n\n\n

Ahmed Al-Saigh: Added value determines price trends<\/strong> <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

For his part, Ahmed Al-Saigh, a real estate project manager, explained that the pricing of residential projects no longer depends on a single factor as it did in the past, but rather is the result of a balanced equation that combines the actual cost, the added value provided by the project, and the purchasing power of the target demographic, with the weight of each factor varying depending on the location and nature of the project. Al-Saegh points out that total cost remains the foundation of the pricing process, especially given the continuous rise in construction material prices and the increasing value of land both within and outside cities. He emphasized that this cost sets a minimum threshold that developers cannot fall below without compromising the quality of construction or building standards.<\/p>\n\n\n\n

Buyers are looking for a well-rounded lifestyle<\/h2>\n\n\n\n

Conversely, the amenities and services surrounding a project have become a decisive factor in determining price, particularly for projects located within cities or near schools, hospitals, and business centers. Al-Saegh emphasizes that today\u2019s buyers are no longer looking for just a residential unit, but rather a comprehensive lifestyle, which gives developers greater flexibility in pricing when there is genuine added value. As for purchasing power, its importance is even more evident in sub-regions, where developers are careful to align the design of the residential product with residents\u2019 purchasing power before setting the final price, to ensure market acceptance and sustainable demand.<\/p>\n\n\n\n

The \u00abWafi\u00bb program reduced its capital <\/h2>\n\n\n\n

Regarding the differences in pricing policies between large-scale and small-scale projects, Al-Saegh explains that large developers operate under a long-term development model based on creating integrated communities, and rely heavily on off-plan sales through regulatory frameworks such as the \u00abWafi\u00bb program, which reduces the need for substantial capital in the early stages and lowers financing risks. Conversely, small developers bear the full cost of land acquisition and construction financing, which increases their risk exposure and often results in higher prices for residential units compared to some major projects.<\/p>\n\n\n\n

Regarding future prospects, Ahmed Al-Saigh expects the real estate market to see relative price stability over the next two years as a result of market equilibrium, with large-scale projects\u2014which are able to offer more competitive prices\u2014gaining a relative advantage, while smaller projects face greater challenges. He emphasizes that the market is moving toward a more mature phase, with increasing reliance on regulatory programs such as \u00abWafi\u00bb for sales and rentals, thereby enhancing market stability and boosting confidence among investors and buyers alike.<\/p>","protected":false},"excerpt":{"rendered":"

Reading time: <\/span> 4<\/span> Minutes<\/span><\/span>The psychology of supply and demand, the availability of services, and the financial solvency of beneficiaries play crucial roles, in addition to the impact of quality projects and bank financing ratios in setting fair and sustainable pricing policies. Mohammed Al-Ja'eed: Location and purchasing power govern the pricing equation, according to Mr. Mohammed bin Naif Al-Jaeed, a member of... Read more<\/a><\/p>","protected":false},"author":56,"featured_media":99992,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[{"url":"","title":"","desc":"","thumbnail":"","duration":"","rating":"","view_count":"","tag":""}],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"footnotes":""},"categories":[114],"tags":[],"class_list":["post-99985","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-opinions-and-analyses"],"acf":{"amlak_post_excerpt":"\u062a\u062d\u0644\u064a\u0644 \u064a\u0648\u0636\u062d \u062f\u0648\u0631 \u0627\u0644\u0645\u0648\u0642\u0639\u060c \u0648\u0633\u064a\u0643\u0648\u0644\u0648\u062c\u064a\u0629 \u0627\u0644\u0639\u0631\u0636 \u0648\u0627\u0644\u0637\u0644\u0628\u060c \u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a\u060c \u0648\u0627\u0644\u062a\u0645\u0648\u064a\u0644 \u0627\u0644\u0628\u0646\u0643\u064a \u0641\u064a \u0635\u064a\u0627\u063a\u0629 \u062a\u0633\u0639\u064a\u0631 \u0639\u0627\u062f\u0644 \u0644\u0644\u0645\u0634\u0627\u0631\u064a\u0639 \u0627\u0644\u0633\u0643\u0646\u064a\u0629","amlak_post_excerpt_source":{"label":"Amlak post excerpt","type":"text","formatted_value":"\u062a\u062d\u0644\u064a\u0644 \u064a\u0648\u0636\u062d \u062f\u0648\u0631 \u0627\u0644\u0645\u0648\u0642\u0639\u060c \u0648\u0633\u064a\u0643\u0648\u0644\u0648\u062c\u064a\u0629 \u0627\u0644\u0639\u0631\u0636 \u0648\u0627\u0644\u0637\u0644\u0628\u060c \u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a\u060c \u0648\u0627\u0644\u062a\u0645\u0648\u064a\u0644 \u0627\u0644\u0628\u0646\u0643\u064a \u0641\u064a \u0635\u064a\u0627\u063a\u0629 \u062a\u0633\u0639\u064a\u0631 \u0639\u0627\u062f\u0644 \u0644\u0644\u0645\u0634\u0627\u0631\u064a\u0639 \u0627\u0644\u0633\u0643\u0646\u064a\u0629"}},"featured_image_urls":{"full":["https:\/\/amlak.net.sa\/wp-content\/uploads\/2026\/01\/\u0627\u0633\u062a\u0637\u0644\u0627\u0639-\u062a\u0633\u0639\u064a\u0631-\u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639-\u0627\u0644\u0633\u0643\u0646\u064a\u0629.jpg",1116,587,false],"thumbnail":["https:\/\/amlak.net.sa\/wp-content\/uploads\/2026\/01\/\u0627\u0633\u062a\u0637\u0644\u0627\u0639-\u062a\u0633\u0639\u064a\u0631-\u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639-\u0627\u0644\u0633\u0643\u0646\u064a\u0629-150x150.jpg",150,150,true],"medium":["https:\/\/amlak.net.sa\/wp-content\/uploads\/2026\/01\/\u0627\u0633\u062a\u0637\u0644\u0627\u0639-\u062a\u0633\u0639\u064a\u0631-\u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639-\u0627\u0644\u0633\u0643\u0646\u064a\u0629-300x158.jpg",300,158,true],"medium_large":["https:\/\/amlak.net.sa\/wp-content\/uploads\/2026\/01\/\u0627\u0633\u062a\u0637\u0644\u0627\u0639-\u062a\u0633\u0639\u064a\u0631-\u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639-\u0627\u0644\u0633\u0643\u0646\u064a\u0629-768x404.jpg",768,404,true],"large":["https:\/\/amlak.net.sa\/wp-content\/uploads\/2026\/01\/\u0627\u0633\u062a\u0637\u0644\u0627\u0639-\u062a\u0633\u0639\u064a\u0631-\u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639-\u0627\u0644\u0633\u0643\u0646\u064a\u0629-1024x539.jpg",1024,539,true],"1536x1536":["https:\/\/amlak.net.sa\/wp-content\/uploads\/2026\/01\/\u0627\u0633\u062a\u0637\u0644\u0627\u0639-\u062a\u0633\u0639\u064a\u0631-\u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639-\u0627\u0644\u0633\u0643\u0646\u064a\u0629.jpg",1116,587,false],"2048x2048":["https:\/\/amlak.net.sa\/wp-content\/uploads\/2026\/01\/\u0627\u0633\u062a\u0637\u0644\u0627\u0639-\u062a\u0633\u0639\u064a\u0631-\u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639-\u0627\u0644\u0633\u0643\u0646\u064a\u0629.jpg",1116,587,false],"trp-custom-language-flag":["https:\/\/amlak.net.sa\/wp-content\/uploads\/2026\/01\/\u0627\u0633\u062a\u0637\u0644\u0627\u0639-\u062a\u0633\u0639\u064a\u0631-\u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639-\u0627\u0644\u0633\u0643\u0646\u064a\u0629-18x9.jpg",18,9,true],"event-thumbnail":["https:\/\/amlak.net.sa\/wp-content\/uploads\/2026\/01\/\u0627\u0633\u062a\u0637\u0644\u0627\u0639-\u062a\u0633\u0639\u064a\u0631-\u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639-\u0627\u0644\u0633\u0643\u0646\u064a\u0629-300x200.jpg",300,200,true],"event-medium":["https:\/\/amlak.net.sa\/wp-content\/uploads\/2026\/01\/\u0627\u0633\u062a\u0637\u0644\u0627\u0639-\u062a\u0633\u0639\u064a\u0631-\u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639-\u0627\u0644\u0633\u0643\u0646\u064a\u0629-600x400.jpg",600,400,true],"event-large":["https:\/\/amlak.net.sa\/wp-content\/uploads\/2026\/01\/\u0627\u0633\u062a\u0637\u0644\u0627\u0639-\u062a\u0633\u0639\u064a\u0631-\u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639-\u0627\u0644\u0633\u0643\u0646\u064a\u0629.jpg",1116,587,false],"event-hero":["https:\/\/amlak.net.sa\/wp-content\/uploads\/2026\/01\/\u0627\u0633\u062a\u0637\u0644\u0627\u0639-\u062a\u0633\u0639\u064a\u0631-\u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639-\u0627\u0644\u0633\u0643\u0646\u064a\u0629.jpg",1116,587,false]},"author_info":{"info":["\u0639\u0628\u062f\u0627\u0644\u0644\u0647 \u0627\u0644\u0635\u0644\u064a\u062d"]},"category_info":"\u0622\u0631\u0627\u0621 \u0648\u062a\u062d\u0644\u064a\u0644\u0627\u062a<\/a>","tag_info":"\u0622\u0631\u0627\u0621 \u0648\u062a\u062d\u0644\u064a\u0644\u0627\u062a","comment_count":"0","_links":{"self":[{"href":"https:\/\/amlak.net.sa\/en\/wp-json\/wp\/v2\/posts\/99985","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/amlak.net.sa\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amlak.net.sa\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amlak.net.sa\/en\/wp-json\/wp\/v2\/users\/56"}],"replies":[{"embeddable":true,"href":"https:\/\/amlak.net.sa\/en\/wp-json\/wp\/v2\/comments?post=99985"}],"version-history":[{"count":3,"href":"https:\/\/amlak.net.sa\/en\/wp-json\/wp\/v2\/posts\/99985\/revisions"}],"predecessor-version":[{"id":99996,"href":"https:\/\/amlak.net.sa\/en\/wp-json\/wp\/v2\/posts\/99985\/revisions\/99996"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amlak.net.sa\/en\/wp-json\/wp\/v2\/media\/99992"}],"wp:attachment":[{"href":"https:\/\/amlak.net.sa\/en\/wp-json\/wp\/v2\/media?parent=99985"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amlak.net.sa\/en\/wp-json\/wp\/v2\/categories?post=99985"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amlak.net.sa\/en\/wp-json\/wp\/v2\/tags?post=99985"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}