The Saudi Media Forum is a pivotal event within the year of media transformation, and a true translation of the objectives of the Kingdom's Vision 2030 in enhancing the Kingdom's position as a leading media and cultural center. <The forum highlights the role of media in shaping national awareness, keeping up with artificial intelligence, promoting deep storytelling, and exploring the prospects for impact beyond digital transformation. This approach represents a strategic step towards a Saudi media that keeps pace with global change and leads it with a vision, to create an influential media impact that serves national goals.<The Saudi Media Forum is linked to the Kingdom's Vision 2030 in an effective and direct way, as it is considered one of the soft power tools, and highlights the media transformations achieved by the Kingdom within the framework of the implementation of the vision, through programs that promote the building of legislative and enabling environments.
Supporting Creative Industries
The Forum embodies Saudi Arabia's position as a center for media, culture and entrepreneurship, supporting creative industries and the digital economy, empowering national competencies in the fields of advanced media, and highlighting the Kingdom's voice globally with a balanced and inspiring narrative, making it not just a dialogue platform, but a leading Saudi platform for media exchange and cooperation that develops capabilities, stimulates innovation and builds bridges of communication locally and globally.
The Forum will discuss several vital topics including global media challenges and ways to address them, the role of media in energy transitions and sustainable innovation, crisis management and infrastructure.
Saudi Media Award
The Saudi Media Award, which is one of the Forum's events, has expanded through four main tracks that form a comprehensive framework covering fourteen branches of media work, In the audiovisual media content track, the award introduced the category of content generated by artificial intelligence as an unprecedented qualitative addition in the history of media awards, and this category represents a fundamental shift that reshapes the concept of the creative industry, as it is the first global award specialized in this field within the system of professional awards, so that smart content constitutes a creative tributary in its own right, and the award reflects an ambitious Saudi trend towards pioneering the use of artificial intelligence in building advanced content that integrates human imagination with advanced technical capabilities and gives content creators a new space to explore the limits of innovation and exceed traditional frameworks in creation
Future of Media Exhibition
The Forum includes the Future of Media Exhibition, which brings together a group of government institutions and local and international companies, showcases the latest media technologies and products, and provides a platform to sign strategic partnerships and explore the future of the media ecosystem, in addition to the FOMEX Theater, which hosts discussion sessions and workshops with prominent speakers from around the world.
The specialized initiatives launched by the Forum include the Saudi MIB Media Innovation Camp, SMF GROW UP Support mechanisms for media start-ups, a “brainstorming room” for media ideas, “SMF Connect” to promote international media cooperation, “SMF Light” to turn the Forum into a continuous media movement, and “Media Ambassadors” to prepare a new generation of Saudi media cadres.
The specialized initiatives launched by the Forum include the “Saudi MIB” media innovation camp, the “SMF GROW UP” initiative.
