Mohammed bin Saleh Al-Bati, CEO of NHC, “Sales Agentic AI,” in a groundbreaking move aimed at enhancing the customer journey and improving operational efficiency through the adoption of emerging technologies and artificial intelligence, thereby contributing to higher conversion rates and a better ownership experience.

The launch of the Smart Sales Agent comes in response to the growing interest among customers in the destinations and projects of NHC real estate projects, as it focuses on managing the customer journey in an integrated manner—from the initial contact and qualification stage, through expressing interest and engagement, to signing the contract and tracking payments— all within an advanced digital system that ensures rapid response and accurate follow-up.

The Smart Sales Agent features advanced capabilities, most notably the ability to make more than 70,000 calls daily and operate around the clock with consistent performance, in addition to integration with digital systems and automatic data updates, and classifying customers by level of interest; this supports decision-making and directs efforts toward the most promising opportunities, helps accelerate the sales cycle, and reduces response time from hours to minutes, and enhancing follow-up efficiency, which in turn increases customer satisfaction and boosts closing rates.

It is worth noting that NHC has adopted digital services and solutions to serve its customers with the aim of facilitating the home-buying journey, developing innovative solutions that add value for stakeholders in the real estate market, drive development toward sustainability, help streamline and simplify procedures, and enable them to access more efficient homeownership options.