His Excellency the Minister of Municipalities and Housing and Chairman of the Board of Trustees of the Community Development Housing Corporation (Sakan), Mr. Majid bin Abdullah Al-Hogail yesterday launched the “Joud Moment” campaign through the Joud Housing platform to provide 533 housing units for deserving families, in conjunction with the Hajj season for 1447 AH.<His Excellency emphasized that the campaign comes as an embodiment of the Kingdom's commitment to consolidate institutional philanthropy through quality initiatives that enhance community partnership and contribute to raising the quality of life for deserving families, stressing that the Joud Housing platform has become a national model to be followed in turning giving into a tangible and sustainable impact, as the "Joud Moment" campaign is based on the idea of using the Hajj season as a gateway to improve the lives of deserving families, through innovative digital tools and human experiences that show the impact of donation in an immediate and tangible manner.

During the past years, the platform has achieved outstanding successes in a number of national and seasonal campaigns, and contributed to expanding the impact of community participation, enhancing integration between the public, private and non-profit sectors, supporting the objectives of development housing and establishing the concept of sustainable corporate giving.<It is noteworthy that the Good Housing platform is one of the initiatives Sakan and works to enable individuals and entities to contribute to supporting deserving families through reliable and transparent digital giving paths, through quality campaigns and initiatives aimed at providing adequate housing and promoting housing stability.