With great success and praise from officials and stakeholders, Al-Bilad Bank concluded its participation as the exclusive banking sponsor of the Abha Shopping Festival, which recently came to a close. On this occasion, Hassan bin Fardan, Director of Al-Bilad Bank’s branches in the Southern Region, said: “Al-Bilad Bank’s exclusive sponsorship of the Abha Shopping Festival over the past several years stems from the bank’s belief in its social responsibility to support tourism across the country, particularly in the Asir region, which is dear to our hearts.“

Al-Bilad Bank was present at the festival with a fully operational branch staffed by a distinguished team of Al-Bilad ambassadors throughout the 36-day event, in addition to a group of teams from the General Administration that provided logistical support to the staff on-site to ensure a high level of service for customers, visitors to the branch, and the interactive Al-Bilad marketing booth. Through its festival branch, Al-Bilad Bank provided visitors with a full range of banking services, as well as three ATMs distributed throughout the festival grounds and operating around the clock to meet the banking needs of festival visitors.