Majid bin Abdullah Al-Hogail, Minister of Municipal and Rural Affairs and Housing, launched the advertising plan for the Eastern Province Municipality on Monday.
According to a tweet by Al-Haqil, the launch of the advertising plan comes as an activation of the strategy for developing outdoor advertising, as it aims to achieve the goals of the municipal sector by raising the aesthetics of cities and improving the urban landscape, and enabling one of the components of smart cities, through quality partnerships with the private sector.
Al-Haqil continued: “The launch of this project comes to fulfill one of the goals of Saudi Vision 2030, which is to have 3 Saudi cities among the top 100 cities in the world.”
The most prominent features of the advertising plan for the Eastern Region can be viewed at the headquarters via the following link: ( Click here ).
Last March, the Eastern Province Municipality, in cooperation with investors in the advertising sector, launched a campaign to develop advertising networks and methods and implement the concept of smart cities by converting billboards into digital technology billboards, as part of the initiatives of the Ministry of Municipal and Rural Affairs and Housing in the programs to achieve the Kingdom’s Vision 2030.
His Excellency the Secretary of the Eastern Province, Engineer Fahd bin Mohammed Al-Jubair, explained that the strategy for developing outdoor advertising within Saudi cities included raising the maximum duration of investment contracts for outdoor advertising from 5 years previously to up to 10 years, based on the size of the project, and enabling multiple and diverse investment models for partnership with the private sector.
