Abdullah Maghram, the official spokesperson for “Roshen,” a Saudi national real estate developer specializing in residential areas and a wholly-owned subsidiary of the Public Investment Fund, confirmed that the off-plan sales launch for the first phase of the new Sidra neighborhood in Riyadh will take place next Thursday, October 7.
Maghram said that the off-plan sales process will take place by scheduling an appointment to visit the sales center, in compliance with government regulations and precautionary measures. He explained that the “Sidra” neighborhood project is divided into 8 phases, with this being the first phase. Sales prices will be tailored to different segments of prospective buyers, who can benefit from Roshen’s project models based on integrated residential communities.
He noted that the “Sidra” project targets more than 30,000 housing units, with the first phase comprising 4,500 housing units, He also highlighted Roshen’s goal of delivering one million housing units by 2030, representing 25% of the Kingdom’s total housing demand, by focusing on four regions: Riyadh, Jeddah, Al-Sharqiyah, and Asir.
Through the development of its residential neighborhoods—which reflect the country’s cultural heritage and national identity—Roshen strives to embody an architectural style in the design of neighborhoods, homes, and facilities that contributes to the construction of modern housing units. Energy OPEC+ OPEC+ to Meet Tomorrow to Discuss Production Increase as Oil Prices Rise
Sidra comprises more than 30,000 residential units, with over 4,500 homes to be built during the first phase, with an urban character and a Salmani architectural style inspired by Najdi architecture, reflecting the identity of the city of Riyadh. The neighborhood will offer a variety of home sizes and designs to cater to different segments of Saudi society and contribute to enhancing the community’s quality of life.
David Grover, CEO of Roshen Group, said in a press statement that the Sidra neighborhood "will provide an enriching experience in an integrated community, and we are committed to delivering the best residential units that meet our customers" expectations, in line with our strategy to develop modern, integrated communities that align with the aspirations of Saudi society.“
Meanwhile, Roshen explained that it has equipped the Sidra sales center with best practices and methods that highlight the neighborhood’s features, enabling customers to embark on a unique journey. In addition, a team of experts and consultants is on hand to provide all necessary support to customers, guide them toward products that suit their needs, and help deliver the best experience for those interested in reserving homes.
