The idea of word-of-mouth marketing is that satisfied customers pass on their good experiences and praise for a product or service through social media or through their immediate surroundings (family/friends/co-workers), which forms a large and noticeable demand to buy a specific product or request a specific service without hesitation, so the center and pillar of word-of-mouth marketing is the satisfied customer.

Nielsen's Global published a report stating that 92% of consumers trust a recommendation from a friend or family member more than they trust traditional advertising, so word-of-mouth marketing helps you greatly in reaching the customer directly.

Advantages of word-of-mouth marketing or praise marketing

- No costs or let's say very low costs compared to advertising and promotional campaigns.

- Higher credibility and trust with customers.

In conclusion, my advice to investors, developers and brokers in the real estate field is to make sure you win the customer's satisfaction and then he will do the marketing for you.

Real estate brokerage and marketing specialist

@kadera09