The Saudi Investment Marketing Authority 17 goals to be achieved in collaboration with relevant authorities and the private sector. Among the most prominent of these goals are: Encouraging and supporting partnerships that achieve development goals between local and foreign investors, and supporting investment marketing activities for the Kingdom carried out by ministries, relevant authorities, and the private sector.

Achieving integration and cooperation

The Investment Marketing Authority aims to achieve integration and cooperation among relevant entities and to enhance all activities and services related to investment marketing and the promotion of the Kingdom, with the goal of making it an investment destination in line with the objectives of the Kingdom’s Vision 2030.

Highlighting Investment Opportunities

The Authority works to highlight investment opportunities across all sectors and to strengthen and unify the efforts of the public and private sectors in this regard, and ensuring the necessary foundations and pillars—such as programs, projects, and incentives—are in place to encourage and facilitate investment for the benefit of the national economy.

Marketing Investments with a Unified Identity

One of the most important objectives of the Saudi Investment Marketing Authority’s organizational arrangements is to manage a unified national identity for marketing and attracting investments to the Kingdom and to implement it in coordination with the Ministry and relevant authorities, in order to unify messages and content, coordinate marketing and media efforts for investment, manage the "Invest in Saudi Arabia" online platform, update it periodically in cooperation with the Ministry and relevant authorities, and market it and make it available to investors.

Preparing marketing plans and programs

It also stipulates the preparation of media plans and programs supporting marketing—both locally and internationally—to encourage investment in the Kingdom, and to complete all necessary measures in this regard, as well as to conduct marketing campaigns inside and outside the Kingdom to highlight the advantages, opportunities, and incentives for investment in the Kingdom by organizing conferences, forums, and exhibitions both domestically and internationally.

Establishment of Standard and Statistical Indicators

It also included the creation of standard indicators and statistical surveys related to investment and their implementation, either directly or in cooperation with other competent authorities, and developing them to achieve their objectives, submitting them to the Ministry, and consulting with specialists and experts from local and international companies and institutions.

Attracting International Conferences

The Authority seeks to attract international conferences related to investment marketing.