The importance of knowing the real estate client's needs...

Khaled Al-Daraa

It is known that the client or customer is the center of the sales process, and in order to facilitate this and implement and close the deal with ease and ease, you as a broker, marketer or real estate investor must know the detailed needs and preferences of the client.

First of all, we know the detailed needs and preferences of the client.

First, let's define who is a real estate client? From my point of view, every qualified individual/company is a potential customer and the importance and identification is confirmed more precisely according to the special project and the geographical scope associated with the project, and your target customer may be according to the income/age segment, but this does not cancel the interest in other segments.

In terms of customer needs and preferences.

As for customer needs that must be recognized:

⁃ Location: Location is a basic need for some.

⁃ Price: The importance of price and affordability lies in the fact that the customer knows their ability and how much they can afford and is a key factor in determining the need.

⁃⁃Price.

⁃ Design: The customization of the real estate product is of paramount importance to many, depending on the number of family members.

⁃⁃

⁃ and other needs that vary and renew for each client.

How to identify customer needs

There are several ways to identify customer needs:

⁃⁃

⁃ Surveys and questionnaires sent to customers and the target segment before starting the project for the investor, whether electronic or paper.

Direct interviews with customers and hearing directly from them.

⁃ Direct communications.

⁃ Direct communications.

Listening and listening directly to the client and finding out their wants and needs.

Specialized in real estate brokerage and marketing

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