At the conclusion of the “Prosperous Communities” real estate conference in Muscat, in the presence of Oman's Minister of Housing and Urban Planning, H.E. Dr. Khalfan bin Said Al Shuaile, Mr. Abdulrahman Saud Al Kulaibi, CEO of PropertyNet, delivered an inspiring talk on the role of data in achieving sustainability and excellence in the real estate sector.

During the event, Mr. Al Kulaibi presented a host of exciting statistics highlighting the importance of data-driven decision-making. <According to the PwC study, data-driven companies increased profits by 6% and improved productivity by 5% compared to their competitors, reflecting the power of data to boost performance and profitability. A McKinsey report showed that data-driven organizations are 19 times more likely to be profitable than their peers, highlighting the importance of adopting this approach in achieving success in the real estate industry. <Al-Kulaibi reviewed the impact of data in multiple areas, such as data-driven property management, where Property Net has reduced manual efforts by 60%, reduced maintenance costs by 20%, and increased real estate portfolio profits by 12%. Al-Kulaibi concluded his lecture by calling on the real estate sector to exploit the potential of data in decision-making, stressing that it is no longer just a useful addition, but an absolute necessity to achieve efficiency, profitability and accuracy in this sector.