His Highness Prince Dr. Faisal bin Abdulaziz bin Ayyaf, Governor of the Riyadh Region, launched “Wajhat Al-Ruba,” the latest urban development project being developed by (NHC) east of the capital Riyadh, in the presence of His Excellency Ihab bin Ghazi Al-Hashani, Deputy Minister of Municipalities and Housing and Chairman of the Board of Directors of NHC, and the company’s CEO, Mohammed bin Saleh Al-Bati. This launch is part of the company’s efforts to expand the real estate supply in the capital by offering diverse housing options that provide a high quality of life in accordance with the highest standards.
The CEO of NHC Mohammed bin Saleh Al-Bati, explained during his speech at the ceremony that “Wajhat Al-Ruba” spans over 5.7 million square meters and comprises more than 9,000 diverse residential units, including villas, townhouses, and apartments, and features advanced infrastructure, as well as educational, healthcare, and commercial facilities distributed throughout the neighborhoods, alongside parks and green spaces covering more than 800,000 square meters, serving as a vital breathing space for residents of eastern Riyadh.
He emphasized that “Al-Rabi Destination” now joins NHC’s portfolio of high-quality projects in Riyadh, with a total investment value of more than 146 billion by 2025, marking a new milestone in the urban growth landscape, in line with the Kingdom’s ambitious aspirations and cementing NHC’s position as the region’s largest real estate developer through its development and implementation of modern urban destinations and vibrant residential communities that offer promising opportunities for living and investment.
The ceremony featured the signing of a series of agreements with several of NHC’s private-sector partners to develop residential projects within the destination, including Abdul Ghafar bin Abdul Rahim Al-Kohaji Company for the development of the “Riywan Al-Rabi” project, Abdulrahman bin Saad Al-Rashid & Sons Holding Company to develop the “Jawhara Al-Rabi” project; Dar & Emaar Real Estate Investment and Development Company to develop the “Saraya Al-Rabi” project; and Lidar Investment Company to develop the “Dar Al-Rabi” project.
“Al-Rabi Destination” enjoys a strategic location connecting it to a number of key landmarks and facilities, including Khurais Road and proximity to the King Abdulaziz Medical City of the National Guard, The destination offers a lifestyle that combines a modern residential environment with diverse service facilities, featuring a contemporary urban design that enhances quality of life and meets customer expectations. It also represents a promising opportunity for living and investing in the capital.
It is worth noting that NHC’s projects embody the company’s vision of developing integrated urban destinations centered on quality of life, providing diverse housing options within a healthy, sustainable environment, while the company continues to solidify its position as the largest real estate developer in the Middle East through high-quality projects that embody the urban transformation taking place on the ground.
