Dr. Tariq Al Morshedy, CEO of TAMAM Real Estate, added that most local marketers still suffer from a clear lack of performance. <Dr. Al Morshedi added that most local marketing agencies still suffer from a clear lack of performance, as their work is limited to broadcasting ads in social media, or direct advertising, which often leads to unsatisfactory results. He pointed out that some of these agencies impose high costs, especially when using the so-called Havari advertising, and use unclear pricing methods that may confuse the cost of advertising with the sales commission, which puts an additional financial burden on the advertiser, and this makes dealing with some marketing agencies problematic.
Brand Activation
<On the positive side, he explained that the role of celebrities is effective in activating the brand during official events, conferences and openings, as they contribute to the momentum of the campaign. He also emphasized that promotional channels are often short-term, such as TikTok and others, with the exception of platforms like YouTube, which can provide permanent, available and long-form content, giving the company or advertiser a continuous presence that goes beyond the duration of the campaign itself.Dr. Al Morshedi presented a presentation on the role of celebrities in brand activation during official events, conferences and openings, where they contribute to giving momentum to the campaign. <«If the goal is to sell directly, it is best to rely on the company's official promotion channels, such as paid ads on trusted platforms such as Snapchat, TikTok and search engines,» Dr. Al Morshedy advised real estate advertisers, saying: «If the goal is to sell directly, it is best to rely on the company's official promotion channels, such as paid ads on trusted platforms such as Snapchat, TikTok and search engines. These channels ensure accurate targeting of the interested group, and achieve better and more sustainable results in the long term, unlike celebrities who often attract a non-serious segment to buy at a high cost, and the time of impact is often short (only one or two days).«
And he explained that it is better to rely on the company's official promotion channels, such as paid advertising through reliable platforms such as Snapchat, TikTok and search engines. He explained that advertising through the company's official channels ensures targeting the right category and gives more accurate and meaningful results in the long run, and it is also important that the promotion is based on accurate knowledge of customers and interested parties and their real needs, rather than relying solely on following some celebrities.
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