Exhibition events play a big role for the real estate and construction industry

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<In addition to being an innovative platform that specializes in showcasing the latest and best products in various fields of real estate, housing units, and easy financing programs, real estate exhibitions and forums also provide real estate professionals, investors, and businessmen with valuable opportunities to meet with each other to exchange opinions and ideas. The exhibitions also provide opportunities to sign agreements and memorandums of understanding, whether in the fields of real estate development, housing and financing, as well as allowing the public to view the latest offers and choose what suits them.
During the past period, several Saudi cities have hosted regional and international exhibitions and forums with the participation of ”Amlak” as a media sponsor for many of them, on top of which is the Big Five Jeddah 2014, which was recently held at the Jeddah Convention Center and its activities continued for five consecutive days amid a large number of local, regional and international construction and construction companies that displayed their latest products and goods in an innovative way in the field of real estate, housing, finance and the construction industry. The exhibition is considered one of the most important specialized exhibitions in the field of building and construction in the Middle East, and Amlak has kept pace with this major event, as it participated in the exhibition as a media sponsor and set up its own pavilion, in accordance with its agreement with the management of the ”Big Five Exhibition” to provide media sponsorship for the exhibition.
We were very pleased that Amlak's booth received a large number of visitors and elite businessmen and investors who were keen to visit the exhibition and learn about Amlak's experience in media coverage and sponsorship of exhibitions in the region.
One of the effective exhibitions held during the last period was the ”Maskan 3” exhibition in Riyadh, which achieved remarkable success, with the participation of several national, Arab and foreign organizations, and Amlak also participated in the exhibition through its own pavilion. We hope that these roles will continue in the future because they increase the effectiveness of the real estate and housing market movement, all of which are in the interest of the country.

These exhibitions have had multiple roles, economically, media and marketing.