[About Balda Mall? What does it add to the existing malls?
Belda Mall is an integrated city for construction and design and is one of the largest commercial complexes specialized in the Arab world in building materials and is characterized by providing a suitable and comfortable environment for families, contractors and decision makers and allows access to what is new and suitable for their projects and residences and is characterized by Belda Mall that it offers the public multiple options where the customer can get all the materials he needs in terms of quality, colors and prices by having them under one roof, which is not available outside Belda Mall, In addition to the presence of interior design companies that help the customer choose the decision, Balada Mall also provides the possibility of taking the family, as well as the appropriate location on the eastern ring exit 16 is easy to reach with its proximity to building materials warehouses and factories in addition to its proximity to the places where building materials in general are concentrated in the same area.
Balda Mall works to provide all services related to construction and design activity, including interior decoration and design companies, engineering and consulting offices, and implementation companies from contracting, maintenance and others.
[How much is the area of the mall? The area of the market is 81 thousand square meters and the area available for leasing is 50 thousand square meters ... The market is characterized by the presence of 1600 car parking spaces and this is a very important feature that is not available in traditional construction stores.
[What entertainment programs does Belda offer? Belda complex contains places for entertainment and various restaurants, which is what the family needs, and we will also provide places and entertainment programs for children related to construction and contribute to education and training with a sense of the importance of those instructions and experience when he returns home, as well as contribute to the formation of thought and creativity in the child, especially the complex includes distinguished companies in decorations and interior designs...
[How much are the rental prices in Belda? Our prices are almost constant and range for commercial between 1200-1300 riyals per square meter and office in the range of 600 riyals, but vary in size and the price decreases with the size of the rented area.
[How much is the occupancy rate in Belda and how are tenants selected? The operating ratio exceeds 85% and we are keen on the quality of tenants and distinguished companies that contribute to providing quality products and services and high quality to the consumer, achieving excellence for Balada Mall as an integrated complex in the field of construction and design
[Are there offices or organizations that provide the services that the customer needs? Yes, of course, there are companies such as contracting companies and interior design companies that help the customer to make a decision.
[And who are the target customers? Belda's target customers are first the family and then the contractors. The quality of consumers and families targeting the complex is different from those who want to shop in traditional stores and we offer many products and options with quality, diversity and products that are not available to others, in addition to that there are several foreign companies that opened their first branch in the Kingdom in the complex.
What is the presence of foreign companies in the complex?
[What about the presence of companies that complement building materials and foreign companies? There are companies that provide equipment that complement building materials such as (ceramic hinges, glue and ... etc.) and small equipment for the family and contractors, and a Chinese company has been contracted for an area of 3000 meters and their products include building materials supplements and wood products, and this area will double in the future.
<The mall has American and Gulf companies that have opened their first branches in the Kingdom and are distinguished in their activity and high technology and are known globally.
What about the marketing and promotional programs to introduce Balda Mall?
We have designed and selected several marketing and activation programs for the market, and a campaign has been prepared that starts in Ramadan, and continues until Eid al-Adha, which is a golden period when most people have returned to work and school.
The campaign targets all media, including newspapers, magazines, radio, publications and road signs, and the campaign will be accompanied by a raffle for various valuable prizes, including cars, discounts for customers and part of the campaign will go to community service programs.
In addition, festivals will be held in Balada Mall through which many valuable gifts will be distributed to shoppers
[What are your expansion plans? We have a plan to open similar complexes after the success of the complex in major cities such as Jeddah and Dammam, and for the city of Riyadh, we believe that at present the Riyadh Mall is sufficient to provide the required service with high quality for the residents of the capital due to the large size of the complex first and also its presence in a complementary area for the same field, and we are studying several new ideas to establish specialized complexes for different activities not related to construction.
[What is the size of the construction market and its future?
The size of the construction market is approximately 120 billion Saudi riyals in the Kingdom and the percentage of imports, according to my estimate, exceeds 60% and cannot be calculated correctly and we faced difficulties in providing accurate data when conducting economic studies of the construction sector from several government agencies due to the different classification code and it is difficult to say that our studies are accurate and now the size of the projects is huge, which gives the opportunity to establish new factories
Here we must say that the construction sector market is still fertile and needs new investments and factories and the opportunity is still available and with great returns...
We must also mention the support provided by the Industrial Development Fund for factories in the construction sector and attention to factories with high technology and new ideas.
[What is the impact of the economic crisis?
The economic crisis affected the speed of leasing the project and did not affect its financing or construction. The project was allocated a strong capital of more than 100 million riyals and the shareholders are experienced, knowledgeable and global experience and did not stop or delay in its implementation, thank God ... The crisis affected others in their trade and activities and therefore this caused hesitation and delayed the decision to enter as a tenant in the complex or not.
As for now, the demand for the complex is increasing and many are thinking about the size of the space they want to rent ...
Here we must commend the government of the Custodian of the Two Holy Mosques, which supported the construction sector with mega projects, which contributed to the increase in demand for building materials products, and alliances and financing companies contributed to supporting the economic movement in the real estate and construction sector. I believe that real estate and construction activity is at its peak and this activity will continue with the same strength over the next five years
