Amidst the rapid digital transformation witnessed by the Saudi real estate sector, <a href="https://amlak.net.The new service, launched by the Ministry of Municipalities and Housing within the "Sakani« system, combines artificial intelligence and data analysis to give real estate brokers and developers a unified platform that simplifies publishing and marketing operations, enhancing the speed of sale and the accuracy of reaching serious customers.
Amlak Real Estate Newspaper polled opinions on the impact of Digitar on real estate brokers, and the following was the result.
Abdulrahman Kleib, Partner at Wasit Platform, explained that empowering the General Authority for Real Estate to take over the tasks of legislation and regulations, especially technology, helped create Proptech, an incubator and accelerator dedicated to technical ideas, connecting those with ideas with investors and those interested in adopting this digital transformation.
He pointed out that the most prominent obstacles facing the real estate broker are (the age group); pointing out that people over 55 years old are acclimated to traditional tools and are not interested in technology, (he who does not advance is obsolete), in addition to the impact of the surrounding environment, indicating that artificial intelligence will be more influential whether inside the real estate or in marketing, research and analysis.
When it comes to the balance of strengths and regulations, especially technology. On the balance of strength and confidence in the market after the adoption of the »Dihitar« platform, Kleib insisted that the decision to buy depends on the budget and the strength of the data, as there are real estate platforms specialized in data and analysis of the most implemented, meter prices and rental averages, all of which contribute to the ease of the customer's experience, stressing that the more numbers from reliable sources such as the real estate exchange, the more attractive there is for investors, because investors are used to working on the language of numbers and not fantasies.
Real estate investors are used to working on the language of numbers and not fantasies.
Kleib pointed out that real estate brokerage depends on skills that artificial intelligence does not master, such as negotiations and persuasion, for example, so we can consider technology as an effective tool in real estate brokerage and the human element cannot be dispensed with.
<Kleib called on brokers to keep up with the requirements of the market that is moving towards technology, improve his capabilities in it and accept recommendations, observations and new solutions from the owners of technical projects; in order to be able to facilitate and accelerate the linking processes, especially if the expectations indicate that all integrated real estate services and processes are linked to each other (General Authority for Real Estate + Zakat and Income Authority + Real Estate Exchange or Real Estate Registry); which means completing deals by touching the icons, as well as extracting the deed in the name of the new owner's name. Kleib expected the presence of many Saudi and foreign applications in the sector, noting that the application based on innovation and facilitating solutions will continue, and the one based on repetition will quickly exit.
In conclusion, Abdulrahman Kleib advised relying on innovation and specialization, which is what people are looking for in the real estate market and strengthening the partnership through moral support through facilities, legislation and uncomplicated requirements and through material support, either through non-refundable financing or reducing government costs.
