Real estate companies are the cornerstone of fostering philanthropy and solidarity, going beyond their role in construction to include the promotion of values social responsibility, and through the implementation of various targeted initiatives, these companies contribute directly to the stability of the families they support, providing housing security that enhances quality of life and embodies an active partnership in building a vibrant and sustainable society.
Abdulrahman Al-Faleej: Deepening the Human Dimension Through Project Integration
Abdulrahman Al-Faleej, a real estate broker, explained that coordination with civil society organizations is one of the most important initiatives that real estate companies can undertake as part of their social responsibility to support families wishing to become homeowners by offering significant discounts or providing free housing units, as well as renovating homes for those in need, offering rental units at reduced rates, and supporting training and professional empowerment programs for community members.
He added: “Real estate projects can contribute to deepening the human dimension by ensuring project integration and providing comprehensive social facilities, organizing community gatherings on special occasions, and fostering communication and rapport among neighbors, while maintaining a continuous focus on providing social services that enhance quality of life.”
Regarding the possibility of companies allocating a portion of their profits to a “humanitarian fund” and the impact of this on the future, Al-Faleej emphasized that this step represents a sustainable initiative in which he hopes all real estate companies will participate, especially if it is transformed into an endowment whose annual proceeds are used to cover the needs of community members and support them in the long term.
Ghada Al-Dosari: “Humanitarian Fund” Strengthens Companies’ Relationships with Their Communities
For her part, Ghada Al-Dosari, a real estate broker, emphasized that companies allocating a portion of their profits to a “Humanitarian Fund” could mark a significant turning point in the relationship between real estate companies and their communities, and the future of this fund and its real impact depend on the extent to which it evolves from a mere seasonal donation into a sustainable corporate policy managed through clear mechanisms and aimed at achieving long-term social impact.
Al-Dosari explained to the newspaper “Amlak” that there are many unique social initiatives that real estate companies can undertake, most notably:
- Supporting developmental and affordable housing projects to help provide decent housing for eligible groups.
- Working to develop sustainable urban communities that prioritize quality of life and environmental sustainability.
- Rehabilitating and developing existing neighborhoods and upgrading their infrastructure and services.
- Supporting and training local talent and providing training and employment opportunities in the real estate sector.
- Commit to environmental responsibility by adopting eco-friendly construction practices.
- Strengthen the role of companies as socially responsible entities that contribute to the development of their social and economic surroundings.
Regarding how real estate projects contribute to deepening the human dimension in their surrounding environment, Ghada Al-Dosari noted that this is achieved through:
- Adopting the concept of social responsibility as an integral part of the project’s philosophy.
- Providing fair opportunities for the local community to work on and benefit from the project.
- Respecting the environment and conserving natural resources throughout the planning and development phases.
- Involving the community in decision-making regarding the projects and their impact on the neighborhood or region.
