With the participation of more than 20 shopping centers and 1,500 retail stores, the Riyadh Shopping and Entertainment Festival kicks off in the capital city of Riyadh on the 9th of Shawwal, This new edition of the festival coincides with the urban development Riyadh has undergone, particularly in the commercial and tourism sectors, which has made it an attractive destination for visitors amid a growing number of shopping and entertainment centers. For his part, Mohammed Al-Maajil, Chairman of the Tourism Committee at the Riyadh Chamber of Commerce and Industry and Chairman of the Organizing Committee for the Riyadh Shopping Festival, confirmed that the festival had humble beginnings in previous years, noting that 20 shopping centers are participating this year.

Al-Maajil noted that there are genuine discounts of up to 70%, adding that the value of prizes at this year’s festival amounts to 5 million riyals, an increase of more than 100% compared to previous years.

The number of visitors to last year’s Riyadh Shopping Festival was estimated at 10 million, noting that the average spending by festival visitors was strong in accommodation, shopping, restaurants, and entertainment, while also noting that this year the festival will launch ten tour buses to introduce Riyadh residents and visitors to archaeological and tourist sites they have not previously visited throughout the festival.

He added that the Riyadh Shopping and Entertainment Festival is one of the largest summer shopping festivals held annually in Riyadh during the summer vacation, and targets more than five million citizens, residents, and visitors, given that the capital, Riyadh, is home to the Kingdom’s largest population, in addition to the large number of visitors and attendees who come from nearby provinces and neighboring regions.