Under the patronage and honor of His Royal Highness Prince Faisal bin Bandar bin Abdulaziz, Governor of Riyadh, the Riyadh Shopping and Entertainment Festival, organized by the Riyadh Chamber, will kick off on Wednesday at Al Othaim Mall Exit 14.

Riyadh Shopping Festival.

The organizing committee for this year's events has adopted numerous, diverse, interesting and innovative marketing and entertainment programs that target all segments of society and satisfy all tastes, and have been arranged and coordinated in cooperation with the Riyadh Municipality and the General Authority for Tourism and National Heritage, in addition to companies, institutions and marketing and entertainment centers participating in the festival, so that the festival appears in the appropriate appearance and expresses the status of the beloved capital Riyadh and puts its name prominently on the map of tourism, shopping and entertainment in the region and the world.

This year's festival is distinguished by the allocation of nearly 50 events and programming for children, which varied between cultural and entertainment competitions, training courses, health and nutrition programs, theatrical and folkloric shows, cartoon and sports characters, amusement parks and innovative and exciting games, as well as draws for valuable prizes and free gifts distributed in the commercial and entertainment centers participating in the festival in various locations in Riyadh neighborhoods.

The festival is characterized by dedicating nearly 50 events and programming specialized for children, which varied among them.