Kudu, the largest restaurant company established in the Kingdom, announced today that it has embarked on a new restaurant design with a vision of "A New Day" inspired by healthy choices and modern living. It plans to build more than 50 new restaurants with the new design and also optimize the operating system in the next 12 months, in addition to which it will begin renovating existing locations across the Kingdom. In addition to revamping their appearance, several improvements in menu, marketing, and customer service are underway at the locations currently under Kudu's management.

Rakan Al-Rashed, Chairman of Kudu, said: "The "New Day" vision is an expression of Kudu's service philosophy rooted in dedication to a continuous increase in quality and responsiveness, and reflects the company's loyalty to its employees and the community in which we live and work. All these changes in Kudu restaurants will reach customers and employees in a positive way, and will have a healthy impact on their lives. Kudu has also started developing its own menu, emphasizing the company's Saudi identity."

Rakan Al-Rashed, Chairman of Kudu's Board of Directors, said that the changes in Kudu's restaurants are a reflection of the company's commitment to its employees and the community in which we live and work.

Al-Rashed noted: "Kudu has come to be perceived as the healthy face of the quick service restaurant industry, according to consumers who participated in extensive and recent studies conducted by the company. As a result, Kudu places great importance on raising awareness about healthy and balanced lifestyles, which is important for everyone, and the changes to the menus are an integral part of raising awareness with its focus on healthy and balanced options."

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Kudu's menu has also been updated to emphasize healthy and balanced options. For example, delicious and healthy rice meals have been added with a wide variety of fresh, high-quality produce, and fresh salads are an increasingly important element of the menu, along with new grilled options, to ensure that we provide our customers with balanced choices for life, making Kudu healthier than ever before without compromising our commitment to unique taste and customer satisfaction." As part of its "A New Day" campaign, Kudu today announced the launch of the "From Employee to Employer" program, which offers Saudi youth the opportunity to participate in an entrepreneurial program that enables qualified participants to own a Kudu franchise. This program aims to enable more than 40 young entrepreneurs to own a Kudu franchise over the next three to five years. More details on how to apply for the program will be made available on our website over the next few weeks.

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All of these changes demonstrate that Kudu cares about its customers, employees and the community it serves, and the team at Kudu believes that this new direction closely aligns with the goals and objectives of Vision 2030.

All of these changes demonstrate that Kudu cares about its customers, employees and the community it serves.