The MENA Media Festival, held in Dubai, awarded Etihad Etisalat (Mobily) the Silver Award in the "Best Use of an Influencer" category. The award was based on the decision of the jury, which includes a number of senior heads of marketing companies in the region, and Mobily was awarded the award for the "The Next Best" campaign, which was the product of the creative marketing department at Mobily."

Commenting on this, Amr Al Omari, Acting General Manager of Marketing Communications at Mobily, said that this award came as a culmination of Mobily's efforts in the "Next is Better" campaign, which had a number of aspects, as the campaign focused on optimism for the future and another aspect of social service and the launch of the Kingdom Vision 2030 program, Al Omari added that Mobily is proud and relies on national competencies in creating and implementing these campaigns.

Mobily's goal is to create and execute these campaigns. The MENA Media Festival aims to internationally recognize the winners and participants, and reward the best innovative marketing and media campaigns, which also helps to highlight the companies or individuals who create these campaigns.

The MENA Media Festival aims to internationally recognize the winners and participants, and reward the best innovative marketing and media campaigns, which also helps to highlight the companies or individuals who create these campaigns.