With the participation of more than 85 international and national brands, the fourth edition of the Middle East Franchise Expo (Franchise), taking place on October 18 and 19, 2017, at the Jumeirah Beach Hotel in Dubai.

The program includes workshops and opportunities for effective networking through platforms specifically designed for “Buyer Meet-Up” sessions.

The Middle East Franchise Expo is the flagship event organized by the Middle East and North Africa Franchise Association (MENAFA), a member of the Dubai Center for Economic and Professional Associations, and is the first “franchise” exhibition held in the region, and the pioneering event was first organized in October 2014.

Among the highlights of this major event is the “Middle East Franchise Excellence Awards 2017” ceremony, presented by His Highness Prince Bandar bin Saud Al Saud, Honorary President of the Middle East and North Africa Franchise Association (MENA). Award categories include Best Multi-Brand Operator and Best Brand.